Sony to air ICC Champion’s Trophy on MAX and SET, no plans for sports channel.
After bagging telecast rights of all ICC cricket till 2007, Sony is busy chalking out plans and packages. Sony plans to use both its channels, MAX and Sony Entertainment Channel (SET) to air this big event.
Sony, now, is buzzing with action. After bagging telecast rights of all ICC cricket till 2007, channel is busy chalking out plans and packages. First up, in September and October this year, is 12 Nation ICC Champions Trophy. While the exact scheduling is being worked out, Sony plans to use both its channels, MAX and Sony Entertainment Channel (SET) to air this big event. This will scorch the rumour of Sony starting a dedicated sports channel.
Champions Trophy, formerly called ICC Knock-Out Cup, will feature 12 teams, including India. A total of 15 matches are planned including 2 semi finals and a final. The 12 teams will be divided into 4 pools, setting up 2 semi final matches amongst pool toppers.
Confirming the report, says Rajat Jain, Exec VP - SET MAX, “The Champions Trophy will air on MAX and Sony Entertainment Television. The exact slotting is being worked out. There will be the matches and the highlights, which will be distributed between MAX and SET.”
This announcement will put an end to rumours of Sony contemplating a separate Sports channel. Some media observers believed that a separate channel, to carry sports programming, would help establish clear identity, something missing from the current MAX positioning. Managing the economics of a separate channel, however, is a big issue. “No, we are not planning to launch a separate sports channel in the near future. We have MAX, which will be the primary vehicle for the live Cricket, and shall also air the cricket on SET, depending upon the schedules,” clarifies Jain.
It may be recalled that on 29th March, Sony had formally announced the acquisition of satellite telecast rights to all ICC cricket. The package, acquired for $255 mn, includes two World Cups, 3 Champions Trophy and Under 19 World Cups. To recover this substantial investment, marketing and ad sales packages, for the first event – ICC Champions Trophy, are being worked out. With numerous brands wanting to ride the cricket bandwagon and get associated with a truly international Cricket event, that should be something to look out for.
exchange4media Group Service
The move, the ministry feels, will provide access of sporting events of national importance to maximum people on a free-to-air basis
With an objective to provide access of sporting events of national importance to maximum people on a free-to-air basis, the Ministry of Information and Broadcasting (MIB) has proposed to change the norms for mandatory sharing of sports broadcasting feed.
The ministry has issued a notice which reads, “No content rights owner or holder and no television or radio broadcasting service provider shall carry a live television broadcast on any cable or Direct-to-Home network or radio commentary broadcast in India of sporting events of national importance, unless it simultaneously shares the live broadcasting signal, without its advertisements, with the Prasar Bharati to enable them to re-transmit the same on its terrestrial networks and Direct-to-Home networks in such manner and on such terms and conditions as may be specified.”
Explaining the reason behind the proposal, the notice states, “The Sub-section 8(1) of The Cable Television Networks (Regulation) Act, 1995 provides that: the Central government may, by notification in the Official Gazette, specify the names of Doordarshan channels or the channels operated by or on behalf of Parliament, to be mandatorily carried by the cable operators in their cable service and the manner of reception and re-transmission of such channels”. In exercise of powers conferred by sub-section (1) of section 8 of the Cable Television networks (Regulation) Act, 1995, the Central Government has specified DD National and DD Sports as channels to be mandatorily carried by the cable operators.
However, as per provisions of the Sports Act, the live feed received by Prasar Bharati from the content rights owners or holders is only for the purpose of re-transmission of the said signals on Doordarshan’s own Terrestrial and DTH network (DD FreeDish) and not for cable operators/other networks. As such, the viewers who do not have DD FreeDish or Doordarshan’s terrestrial network are either unable to watch these sporting events of national importance or are compelled to watch these sporting events on highly priced sports channels and thus, the very objective with which the Parliament had enacted the Sports Act, has been defeated, the ministry said in the notice.
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SPN will show all races of ABB FIA Formula E Championship for further two seasons
Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent, including India, Pakistan, Sri Lanka and Bangladesh.
The fifth season of the ABB FIA Formula E championship will kick off in Saudi Arabia on December 15, 2018 and the final round will be hosted by New York City on July 14, 2019. This year will see the sport further evolve as they unleash the second-generation pure electric race cars.
SPN will show action from every E-Prix throughout the course of the season, alongside analysis and reaction with supplementary magazine shows and highlights packages.
With the participation of automobile manufacturing giant Mahindra & Mahindra, Indian following for the championship is very high. Mahindra Racing has finished on 4th & 3rd positions in the last two years of the championship.
Talking about the partnership, Rajesh Kaul, Chief Revenue Officer- Distribution and Head - Sports, Sony Pictures Networks India, said, “We are thrilled to extend our partnership with ABB FIA Formula E after the positive response and viewership we have seen over the past year. This series is especially exciting given the innovation and the potential it has for the future. At SPN, we are focused on providing a multi-sport viewing culture and the ABB FIA Formula E Championship further strengthens our vast portfolio.”
Ali Russell, Media & Business Development Director, Formula E, said, “As we approach the start of the new season, it’s great news to retain SPN as exclusive broadcaster across the Indian sub-continent. With the increased demand and appetite for the ABB FIA Formula E Championship in India, we’re excited to bring eager fans and Mahindra Racing supporters the best that the electric street racing series has to offer for another two seasons.”
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Market leaders in the South GEC - Colors Kannada, Asianet, SUN TV and Star Maa retained their top positions this week too
The Week 41 data of the Broadcast Audience Research Council India (BARC) has been released. SUN TV maintained its first position in the across the genre category with 1 billion impressions. Star Maa which was in the third spot in Week 40, climbed down four spots to claim the seventh position with 702 million impressions.
Like the previous weeks market leaders in the South GEC, Colors Kannada, Asianet, SUN TV and Star Maa retained their top positions this week too.
Colors Kannada bagged the first spot in Kannada GEC category with 459 million impressions followed by Zee Kannada with 407 million impressions. Udaya TV came third with 220 million impressions followed by Udaya Movies with 194 million impressions. The fifth spot was bagged by Star Suvarna with 161 million impressions.
The first two spots in the program category was bagged by Colors Kannada with its ‘Lakshmi Baaramma’ bagging the first spot with 7.1 million impressions. The third spot in the program category was clinched by Zee Kannada’s ‘Comedy Khiladigalu Championship’. The fourth and fifth spot was bagged by prime time serials of Colors Kannada.
Asianet bagged the first spot in Malayalam GEC category with 290 million impressions. Surya TV which was in the second spot last week climbed down one spot to bag the third spot with 81.1 million impressions. Flowers TV bagged the second spot with 96.1 million impressions. Mazhavil Manorama came fourth with 79.2 million impressions followed by Asianet movies with 64.4 million impressions.
All five spots in the program category was bagged by the prime-time serials of Asianet.
SUN TV clinched the first spot with 941 million impressions. Zee Tamil climbed one spot up with 490 million impressions claiming the second spot followed by Star Vijay with 469 million impressions. KTV bagged the fourth spot with 283 million impressions followed by Sun Life with 103 million impressions.
The first four spot in the program category was claimed by SUN TV with its prime -time serial ‘Naayagi’ with 11.6 million impressions. Zee Tamil's 'Yaaradi Nee Mohini' grabbed the fifth spot with 8.9 million impressions
Star Maa claimed the first spot with 660 million impressions followed by Gemini TV with 494 million impressions. Zee Telugu which was on the second spot last week bagged the third spot with 474 million impressions. ETV Telugu bagged the fourth spot with 438 million impressions followed by Gemini Movies with 216 million impressions.
Star Maa bagged all the top 5 spots in the program category with ‘Karthika Deepam’ in the first spot with 12.8 million impressions
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Star Plus and Zee Anmol continued to lead urban and rural markets, respectively.
Star Utsav toppled Zee Anmol to bag the leadership position in the overall market with 868 million impressions in Week 41 of Broadcast Audience Research Council (BARC) India data. Zee Anmol slipped to the second spot with 804 million impressions and Star Bharat bagged the third position with 748 million impressions.
Colors’ Naagin3 continued to lead the list of top five programmes in the overall market with 13.4 million impressions, followed by Zee Anmol’s Kumkum Bhagya on second slot with 12.7 million impressions and Zee TV’s Kundali Bhagya on the third spot with 12.3 million impressions. Zee Anmol’s Mahek and Star Bharat’s Radhakrishn stood at number four and five positions with 10.9 million and 10.6 million impressions, respectively.
Hindi GEC Urban
Star Plus continued to lead the urban GEC market with 486 million impressions, followed by Sony Entertainment Television on second spot with 456 million impressions. Zee TV stood on Number 3 with 416 million impressions. Colors took the fourth position and Star Bharat the fifth position with 408 and 358 million impressions, respectively
Colors’ Naagin3 continued to dominate the list of top five programmes in the urban market as well, with 9.0 million impressions. Zee TV’s Kundali Bhagya bagged the second spot with 7.4 million impressions followed by Star Plus’ Yeh Rishta Kya Kehlata Hai and Kulfi Kumar Bajewala on third and fourth spots with 7.3 and 6.7 million impressions, respectively. Sony Entertainment Television’s KBC stood on the fifth spot with 6.1 million impressions.
Hindi GEC Rural
Zee Anmol leads the rural market with 660 million impressions, followed by Star Utsav on the second spot with 631 million impressions and Sony Pal on the third with 428 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 389 million impressions and 352 million impressions, respectively.
Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 10.6 million impressions followed by Mahek on the same channel at second slot with 9.0 million impressions. Star Utsav’s Rabba Ve and Veera bagged third and fourth spots with 6.9 and 6.1 million impressions, respectively. Sony Pal’s Taarak Mehta Ka Ooltah Chashma stood at Number 5 with 5.8 million impressions.
exchange4media Group Service
The channel will feature news on the ever expanding and new developing areas in Maharashtra and its outskirts
Viasys Digital Network Pvt. Ltd's Founder and Chairman, Sudesh Bhosle, launches Time Maharashtra, a 24/7 Marathi news channel with its reach across Maharashtra and beyond.
The channel is a blend of media and IT skills bagged by a deep understanding of global media under Editor-in- Chief of Time Maharashtra and former Member of Parliament, Bharatkumar Raut.
The channel will feature news on the ever expanding and new developing areas in Maharashtra and its outskirts. It will focus on sanctity of news, maintaining equidistance with politics and social responsibilities. The aim is to cater to all sections of society in Maharashtra and Marathi speaking diaspora. The channel will provide universal viewership globally for all age groups and gender. Raut is approaching the channel with the vision - ‘And we feed something for everybody and everything for anybody’.
The channel will be FTA (Free to air) and will also be carried on all leading platforms.
exchange4media Group Service
Industry insiders say that while the boost in viewership in the regional genre has definitely led to a hike in ad volumes, ad rates leave much to be desired.
Regional is the new national is something that everyone is talking about. Language channels are making their presence felt and the buzz is that they will drive the next wave of growth in television. But while the regional success story has become the talk of the town and opened up new opportunities for broadcasters and advertisers, there is a general feeling that ad rates in the segment have not really matched up with the growth.
Industry insiders say that while the boost in viewership has definitely led to a hike in ad volumes, ad rates leave much to be desired.
Ravish Kumar, Head - Regional Entertainment, Viacom18, contends that regional TV is showing all positive signs and ad rates are going up for channels depending on the market and the growth in viewership.“Regional will definitely drive the growth. If given a choice, people would chose to watch quality content in their language,” he says.
“It's really great to have BARC as it helps bring advertisers’ interest. But monetization is a turf fight among advertisers, broadcasters and agencies and this battle will never end. However, if at the end of the day, you are delivering high ratings, you are much more cost-effective. So yes, ad rates are going up depending on the market and year-on-year growth in viewership,” adds Kumar.
Amit Shah, Cluster Head - Regional Hindi Speaking Markets (RHSM), ZEEL, feels that if broadcasters deliver on their promises made to viewers and advertisers, ad rates for them will start to grow. “The regional space is promising. We already have seven channels in Hindi speaking regional space and they are doing well. All the trends are moving in right direction and my belief is that if a broadcaster is delivering on the promise it made to the viewers and therefore the advertisers, the rates will also start to grow up. It is moving in the right direction,” says Shah.
Putting a number to the argument, Spatial Access CEO Vineet Sodhani says that while ad volumes have moved up in the range of 20-40 per, ad rates have gone up by mere 10-12 per cent.
“Not only regional GECs, there is a lot of traction in regional movies, music and news as well and ad volumes have moved up. But ad rates are not moving in similar fashion. I can say that ad volumes have gone up in the range of 20-40 per cent across genres, but ad rates have grown by only 10-12 per cent,” says Sodhani.
Even this 10 per cent growth in ad rates is not for all, says a senior media planner. It is limited to few top channels who are in the position to command such as hike.
“Rates are not really increasing in regional markets. Some individual vendors may have taken the increase. The rates might have moved up by 5-10 per cent, but it is only for the top players,” the planner said.
There are several factors that decide the ad rate that a channel would command. It is not simply decided by agencies or advertisers or broadcasters. Ad rates depend on certain benchmarks such as CPRPs (cost per rating points), ERs (effective rates) or the competition in the market.
Explaining the dynamics, Sujata Dwibedy, Executive Vice President, Carat India, Dentsu Aegis Network, says, “With each market having multiple channels, the rates are not set by the agencies or advertisers, but by the benchmarks-- CPRPs (cost per rating points) or ERs (effective rates), competition in a market and the contribution of a particular market to the overall India market. Other factors such as GRPs (gross rating points) also play a role,” says Dwibedy.
So, with so many factors at play, Dwibedy feels that there is little scope for a newly launched channel to beat the ratings of the existing channels immediately and command a good ad rate. She advises, “New channels must initially price its slots slightly lower than other channels in that space. This will ensure that they figure in the plan of the advertisers. Once established, they can ask for an increase in ad rates.”
But she cautions, “However, the market benchmarks get stabilised and set for the advertisers, so it is very rare that channels can demand anything higher. While audiences may be happy watching the content, agencies and advertisers don’t believe in breaking benchmarks. And so new channels have to go through the full cycle of establishing itself and carving its niche to at least demand what the leaders in the market charge. It is rare that they would be able to charge very high rates in the beginning.”
Nevertheless, it might not be completely impossible for a new channel to command better than average ad rates. According to Neel Kamal Sharma, COO-Buying, Madison World, if programmes of a new channel become top shows of that market, it is likely that the channel can get better average ad rates.
“When a new channel is launched in any market, both broadcaster and advertisers expect it to attract new viewers due to differentiated content, which could possibly lead to an increase in the total viewer base in that market. That’s why apart from new content, these launches are backed by huge multi-media marketing plans. If the new channel adds significant new viewers to the total viewer base of that market and some of its programmes become top shows of that market, it is likely that the channel can get better average ad rates as compared to other existing channels,” says Sharma.
“Given a choice, people would chose to watch quality content in their language,” as pointed out by Ravish Kumar. Also, television in India has the highest reach. And from a CPT (cost per thousands) perspective, it is the cheapest media. These reasons fuel the interest of broadcasters and advertisers in the regional genre and probably explain the recent spurt in the launch of several new channels such as Sony Marathi, Zee Malyalam and Colors Kannada.
The launch of new channels and a wave of popular reality shows being adapted for regional audiences has led to a 32 per cent increase in language viewership in 2017. The Star TV network re-launched its Telugu bouquet of channels in June 2017 under the Star Maa umbrella, with fresh branding and shows. The increasing demand for regional content was further affirmed by Star deciding to telecast the regional feeds of IPL in 2018. The result was a 22 per cent increase in the viewership of IPL in regional markets in 2018.
According to BARC India data, regional language viewership has witnessed a massive boost over the last two years. Bhojpuri witnessed 134 per cent increase, followed by 125 per cent for Assamese, 89 per cent for Oriya, 81 per cent for Gujarati, 68 per cent for Marathi, 55 per cent for Bengali, 52 per cent for Kannada, 34 per cent for Punjabi, 23 per cent for Hindi, 18 per cent for Telugu and 17 per cent for Tamil.
Also, advertising on regional language channels has witnessed an increase this year compared to the last year. The number of insertions in Bhojpuri channels increased by 54 per cent, followed by Bangla channels which saw a growth of 39 per cent, and Tamil channels with 22 per cent increase.
In February 2018, Viacom 18 entered the Tamil GEC market with Colors Tamil. At the time of the launch, the channel was available across 11 million households in Tamil Nadu and had 22 hours of weekly original content. Later, the network also announced the launch of a movie channel for the Kannada market.
In FY’18, regional and Hindi GECs continued to be the leading genres in terms of advertisement expenditure. However, AdEx on Hindi GECs declined by 9 per cent in FY18 as compared to an increase of 5.4 per cent in the AdEx on regional channels, outlining the overall growth of the regional market in India.
Partha Dey, COO, Dishum Broadcasting Pvt Ltd (a free to air Bhojpuri GEC), says, “Ad rates are definitely going up and we can see the spike. In markets like Bihar and Jharkhand, the rates are improving by each passing day. Also, if you are a national broadcaster and are ranked among the top few, you can demand higher rates from national advertisers. The rates are also based on your operational year in the market.”
Krishna Kumar, Consultant at Kerala Vision, adds, “Various factors such as content of the channel, positioning of the channel in the market and placement in the network decide the rates. Ad rates also vary from market to market. Many regional channels, especially in the south, is based on a combination of perception and relationship than numbers. But for the same channels, revenue from the national market is more on the basis of numbers such as GRP vs CPRP, reach, programme performance, etc.
“An increase in the ad rate is possible with a better channel/ programme performance and the perception of the channel,” he added.
(With inputs from Neethu Mohan)
Principal Correspondent, exchange4media, Mumbai Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.
As part of International Day of Sign Languages on 23rd September, Asianet News had introduced sign language anchoring in selected Bulletins
About one per cent of our population is hearing/speech impaired, which denies them accessibility to television, especially news channels where the audio elements are significant. Asianet News has collaborated with the National Institute of Speech and Hearing (NISM) to introduce sign language specialists as news anchors.
As part of International Day of Sign Languages on 23rd September, and for the rest of week, Asianet News has introduced sign language anchoring in selected Bulletins. From 23rd to 27th of September, sign language specialists co-anchored the bulletins during 8:00 am, 2:00 pm and 4:00 pm. These anchors handled the live bulletins without interruption and carried them out effortlessly.
Unlike the regular anchors, they didn't have any teleprompter support and had to interpret it live. The telecast with sign language news anchors went live on 23rd September after altering much of the graphical and visual patterns. Asianet decided to give up on the commercial pop-ups which occupied a lot of space which was also had an impact on revenue for the channel. However, when the program went live, it was highly appreciated by the viewers and civil society at large.
Speaking on the initiative, Frank P Thomas, Director and Group CFO, Asianet News Network, said, “We wanted hearing and speech impaired citizens to experience our news and we approached National Institute of Speech and Hearing, which is an established institution based out of Aakulam, Thiruvananthapuram for hearing and speech impaired students while offering several higher-level courses for students. The sign language experts that they provided were flawless and carried out the anchoring with ease. This is a new experience for us and it was well accepted and appreciated by our viewers.”
exchange4media Group Service
Transaction to accelerate JioGigaFiber rollout to 50 million homes across 1,100 cities
Reliance Industries Limited (“RIL) has announced the following strategic investments:
(a) Primary investment of Rs. 2,045 crore through a preferential issue under SEBI regulations and secondary purchase of Rs. 245 crore from the existing promoters for a 66% stake in Den Networks Limited (“DEN”)
(b) Primary investment of Rs. 2,940 crore through a preferential issue under SEBI regulations for a 51.3% stake in Hathway Cable and Datacom Limited (“Hathway”) RIL would also make open offers in DEN and Hathway as well as for the following companies as required under SEBI Takeover Regulations:
(a) GTPL Hathway Limited, a company jointly controlled by Hathway with 37.3% stake
(b) Hathway Bhawani Cabletel and Datacomm Limited, a subsidiary of Hathway
Reliance is privileged to partner with the Rajan Raheja Group, one of the most respected business houses in India, and Shri Sameer Manchanda, a first generation entrepreneur, who have created strong businesses through their business acumen and perseverance. Reliance has the highest regard for the management teams in the respective companies and will work with them to further strengthen and improve business operations.
These strategic investments are in furtherance of Reliance’s mission of connecting everyone and everything, everywhere – always at the highest quality and the most affordable price and transforming India’s digital landscape. After having taken India to the top position in the mobile broadband space, Reliance is now committed to taking India from a global rank of 135th to among the top-3 countries in the world on wireline digital connectivity.
These investments and partnerships will create a win-win outcome for the Local Cable Operators (LCOs), Consumers, Content providers, and overall eco-system.
Local Cable Operators: Over the last 25 years, India has connected about 175 million homes with basic coaxial cable technology. This has been made possible because of the efforts of hundreds of thousands of LCOs, who operate in every neighborhood of our country. However, the LCOs have been steadily losing market share because of increasing competition from alternate technologies like Direct-To-Home (“DTH”). In fact, DTH operators have weaned away over 60 million homes from cable operators who have remained basic TV service providers. With this trend, both the LCO business model and the MSOs are under stress.
Through this transaction, Reliance and Jio will be strengthening the 27,000 LCOs that are aligned with DEN and Hathway to enable them to participate in the digital transformation of India through (a) access to superior back-end infrastructure; (b) tie-ups with content producers; (c) access to latest business platforms to improve business efficiencies and deliver customer experience; and (d) investment in digital infrastructure for connecting customers. And the LCOs will continue to do what they do best – provide localized, intimate, people-friendly and ultra-fast customer services. This will create multiple future opportunities for LCOs as Jio rolls out new services and platforms.
Consumers: In developed countries, more than 95% of homes having a TV also enjoy a fixed-line broadband Internet connection. And fixed-line connectivity in advanced nations is increasingly based on fiber optics. Reliance is committed to bringing similar infrastructure and connectivity for every Indian home, working with all participants in the ecosystem including the large and entrepreneurial LCO, content producers and broadcasters.
Jio shall bring JioGigaFiber to more than 50 million homes across 1,100 Indian cities and towns, in the shortest possible time. JioGigaFiber will offer:
a) Ultra High Definition Entertainment on large screen TVs
b) Multi-Party Video Conferencing from the comfort of everyone’s living room
c) Artificial Intelligence, in the form of voice-activated virtual assistants, who obey every command of the consumer
d) Virtual Reality Gaming and Digital Shopping in a magical universe of immersive experiences
e) Smart-Home Solutions, where hundreds of devices like security cameras, home appliances, even lights, and switches, can be securely controlled by their owners, from both inside and outside their homes
f) Fixed Mobile Convergence, to offer end-to-end services on an integrated network
Consumers in India will have access to best-in-class services at par with the rest of the world. Content Providers: These investments and the creation of the digital eco-system will open up new channels for content monetization. This will lead to exponential growth for the content producers and broadcasters.
Eco-system: These investments will help in accelerating the march towards Digital India. Reliance will ensure compliance with all the regulatory and statutory requirements at all times and works towards the systematic growth of the sector. Jio has already started work on connecting 50 million homes across 1,100 cities. It will work together with Hathway and DEN and all the LCOs to offer a quick and affordable upgrade to a world-class lineup of JioGigaFiber and Jio Smart-Home Solutions to the 24 million existing cable connected homes of these companies across 750 cities. This will accelerate Jio’s commitment to connect 50 million homes with JioGigaFiber in the shortest possible Time.
Mukesh D. Ambani, Chairman & Managing Director, RIL commented, “We are glad to join hands with Shri Rajan Raheja and Shri Sameer Manchanda, two of the pioneers in the MSO industry. Our investments in DEN and Hathway create a win-win-win outcome for the LCOs, customers, content producers, and the eco-system. With Local Cable Operators now as part of the Jio ecosystem, we look forward to bringing Jio’s advanced JioGigaFiber and Smart Home Solutions to more Indian homes, even quicker. We look forward to welcoming other MSOs and LCOs to be part of this partnership. This will result in growing wireline data connectivity in India and making state-of-the-art high-speed affordable internet and digital services accessible to the widest population in the shortest possible time.”
exchange4media Group Service
With 38 domestic channels and 39 international channels under the ZEEL umbrella, the launch of Zee Keralam will consolidate the southern market for the network with a total of five channels
Zee Entertainment Enterprises Limited (ZEEL) has announced the launch of its fifth channel in the Southern region, Zee Keralam. The channel was unveiled by the ZEEL leadership team comprising Punit Misra, CEO, ZEEL; Siju Prabhakaran, South Cluster Head, ZEEL and Deepti Sivan Pillay, Business Head, Zee Keralam in Kochi.
With 38 domestic channels and 39 international channels under the ZEEL umbrella, the launch of Zee Keralam will consolidate the southern market for the network with a total of five channels.
With the brand promise, ‘Neithedukkam Jeevitha Vismayangal’ which means ‘Let’s weave wonders in life’, Zee Keralam aims to inspire the people of Kerala, to rise above their circumstances and craft their own destiny. The channel will stand for progressive content that will bring together generations through endearing stories of ordinary people who are creating an extraordinary destiny.
Commenting on the launch, Prabhakaran said, “The South Cluster has been growing exponentially for Zee as a network in the last few years and with the launch of Zee Keralam, we are certain that the region will continue to perform at a high growth rate. We set foot in the South with our first GEC – Zee Telugu in 2005, followed by Zee Kannada, Zee Tamil and Zee Cinemalu. Ever since, we have emerged as market leaders in every State, winning the hearts of millions our South Indian viewers across the world. We hope to continue the upward growth trend with the launch of Zee Keralam.”
“Zee Keralam aspires to reflect the beliefs, ideas and attitudes of every middle-class Malayali today. With a well-balanced programming mix based on consumer insights, the aim is to ignite a sense of self-transformation among our audiences to achieve the extraordinary. With inspiring stories of a girl whose nakshatram and physical appearance doesn’t limit her from taking charge of her life in ‘Swathi Nakshatram Chothi’ to ZEE’s most popular dance format ‘Dance Kerala Dance’ where we blur the lines between aspiration and stardom, we believe that Zee Keralam will be a platform for every Malayali to be inspired to weave wonders in their lives,” said Pillay.
Zee Keralam will be on-air from November 2018 along with its HD feed and is set to enter the market with a robust and complete package of content that is family inclusive and culturally rooted to Kerala that will bring together generations. The programming line-up includes seven fiction shows, three non-fiction shows and one morning show. The channel also has a strong movie line-up that includes blockbusters including ‘Mohanlal’, ‘Hey Jude’, ‘Aami and Madhuraraja’ to name a few.
The channel is set to launch with an extensive multimedia campaign covering all major districts of Kerala and will also target complete reach and accessibility throughout all distribution platforms.
exchange4media Group Service
ZMCL got four licences, Baba Ramdev-owned Vedic Broadcasting got three and Disney India received one
Zee Media Corporation Ltd (ZMCL), Vedic Broadcasting and Disney Broadcasting India were awarded TV channel licences from the Ministry of Information and Broadcasting in September.
ZMCL received four licences in the names of 1 Chennai, 1 Mumbai, 1 Kolkata and 1 Delhi; whereas Baba Ramdev-owned Vedic Broadcasting got three licences --Aastha Tamil, Aastha Telugu and Aastha Kannada. Disney India received licence for one channel, UTV HD.
So far, the ministry has granted permission to 1,116 private satellite TV channels in India, out of which 247 permissions were later cancelled. Thus, the total number of private satellite TV channels having valid permission in India today stands at 869-- 386 news and 483 non-news channels.
exchange4media Group Service