Sony Six acquires broadcast rights for Yonex Sunrise India Open

Sony Six acquires broadcast rights for Yonex Sunrise India Open

e4m by exchange4media Staff
Updated: Mar 21, 2015 12:25 PM
Sony Six acquires broadcast rights for Yonex Sunrise India Open

Sony Six will be broadcasting the Yonex Sunrise Open from March 24-29, 2015. The tournament will be held at the Siri fort Indoor Sports Complex in New Delhi and will feature some of the country’s brightest talents including Srikanth Kadambi, the reigning Swiss Open champion, world number 2 Saina Nehwal, Padma Shri winner P V Sindhu and Commonwealth Games Gold medallist, Parupalli Kashyap.

 Apart from the top crop of Indian talent, the tournament will also feature the best of international badminton talent including Jan O Jorgensen, Dan Lin and the All England Open Championships winner, Carolina Marin. The Open will see players battle it out to win the illustrious title and a total prize money of $275,000.

Prasana Krishnan, Business Head, Sony Six said, “The India Open is undoubtedly the biggest major played in India every year and we are thrilled to come on board as the broadcasting partner for this marque tournament which attracts the best of Indian and international talent year on year. The viewer base for badminton in India has got stronger with every tournament in which our players feature. We expect the viewership to only grow manifold for this tournament considering its iconic status and the conducive telecast hours.”

 The tournament currently boasts of the BWF Super Series status, which was given to it in 2011. Super Series is a series of 12 prestigious tournaments played around the world, which also includes the highly coveted All England Open. Sony Six, as a part of its agreement with the Badminton Association of India (BAI), holds the rights to telecast the tournaments which are played in the country. Earlier this year, the channel also broadcast one of the premier Indian badminton tournaments in the Syed Modi International Grand Prix along with its sister channel, Sony Pal.

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