R9 TV will have a strong digital presence: Founders

As R9 TV becomes the latest entrant to the Hindi news space, founders, Sunil Tripathy, Avinash Kumar, Vinod Singh and Karan Mohan say they are here to stand out in the clutter

e4m by exchange4media Staff
Updated: Sep 13, 2019 9:35 AM



Even with channels shutting shop and wrapping up operations, the industry still continues to see new entrants. A group of four entrepreneurs is coming up with a new Hindi news channel, R9 TV. The channel that is already available on Airtel TV will also soon be up and running in Tata Sky and the likes.

Sunil Tripathy, Avinash Kumar, Vinod Singh, and Karan Mohan are the four founders of the channel who have a strong digital background. The channel that works on a motto of Rasthradharm Sarvapratham according to its founders will be a breath of fresh air in the news media scene in India.

Though the founders did not want to reveal the investments that went into starting R9 TV, they said the company already has a talent pool of over 100 employees and is soon going to announce the face of the channel. R9 TV promoters are also bidding for DD Free Dish targeting maximum reach in the Hindi and regional news genre.

“While we understand that the media industry is in a rough patch we also understand the nuances of the business and we have identified our competition in the likes of Aaj Tak and Republic Bharat. We are here to stand out in the clutter,” said Kumar, who is the Managing Director of the channel.

“At present, we cater to the audiences in Bihar, Madhya Pradesh, Uttar Pradesh, Punjab, Rajasthan, and Bihar, and plan to expand the reach in the Hindi-speaking population in other states with a presence on cable, DTH and all other digital platforms. In line with its mission to act in the public interest, the channel serves all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain. Breaking the monotony of traditional news and plagiarised stories, the channel wants to be unique, by means of its pragmatic, neutral, independent and unbiased news coverage and presentation,” Kumar added.

The channel also plans to have a strong digital presence. In the next six months, there would be at least 8 regional platforms in languages such as Marathi, Punjabi, and others. There would also be 3 or 4 regional channels to follow suit.

In line with its mission to become the voice of the nation, the channel has launched a unique initiative, organised to steer conversations around the blueprint of inclusive development to share the vision of New India.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube