Prime Time Awards are refreshingly different from a lot of regular awards: Haresh Moorjani

FCB Ulka bagged the Creative Agency award at the first edition of Prime Time Awards. Haresh Moorjani, Creative Director, Draft FCB + Ulka speaks on the efforts behind their successful TV campaigns

e4m by exchange4media Staff
Updated: Jan 29, 2015 9:20 AM
Prime Time Awards are refreshingly different from a lot of regular awards: Haresh Moorjani

The first edition of the exchange4media Prime Time Awards saw FCB Ulka Advertising winning Creative Agency award and beating competitors by a large margin. It won a total of 4 awards which included 2 Gold, 1 Silver and 1 Bronze metals with its campaigns for Tata Teleservices and Make My Trip winning Gold. Haresh Moorjani, Creative Director,  FCB Ulka speaks on the success behind their TV ad campaigns and the Prime Time Awards.  

What are your reactions on winning the award for media agency excellence award at the Prime Time Awards?

It was gratifying to win the awards that we received here more so on Tata Salt because when we started work on the brand we had the property of Desh Ka Namak and it was important for us to find a person who embody all the values of the which would bring alive the property of Desh Ka Namak and we were fortunate to find it in Mary Kom. A lot of work went into it, scripting, research, re-scripting, trying the right filmmaker, traveling to a new location to film it, etc. So in all it was a great experience to put this together. Awards are always welcome and it is great to win an award especially on work like this. Even though we won it, it was well deserved because there is a lot of work that went into it. It was a huge team effort right from the client to the agency side.

What did you think about the first edition of the Prime Time Awards?

Prime Time Awards is a really great institution that the exchange4media has put together in place and it is refreshingly different from a lot of regular awards that come through. A lot of thought has gone into it, the jury is very different and I think it truly reflects the spirit of today’s communicator, communication and the whole media around us.  

You can watch the video here

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