Prasar Bharati makes around Rs 395 crore from auction of 40 DD FreeDish slots
Bucket C, that has News and Current Affairs channels, has got the highest premium over reserved price
Published - 15-February-2019
A total of 40 channels were allocated slots on various Buckets during the first annual e-auction of DD Free Dish held from February 11 to February 14.
Providing details of the auction, Prasar Bharati in a statement said, “Subject to completion of all formalities, the channels that have successfully bid for slots will come on air on DD FreeDish platform from March 1, 2019. Consequently, the existing channels, which are on DD FreeDish platform on pro-rata basis, will be off-air after February 28, 2019.”
There slots are being offered under five Buckets. These are: 1) Bucket A+: All GEC (Hindi) Channels & Teleshopping, 2) Bucket A: All Movie (Hindi) Channels, 3) Bucket B: All Music(Hindi) Channels, Sports (Hindi) Channels, Movies (Bhojpuri), GEC (Bhojpuri), 4) BUCKET C :All News& Current Affairs (Hindi), All News& Current Affairs (English) Channels and News& Current Affairs (Punjabi) Channels and 5) Bucket D: All other remaining Genre (Language).
A total of 2 slots were sold under A+, 8 under A, 11 under B, 16 under C, and 3 under D.
For Bucket A+, the average slot price was Rs 15.025 crore and the highest bid price was Rs 15.05 crore.
For Bucket A, the average slot price was Rs 12.4 crore and the highest bid price was Rs 12.45 crore.
For Bucket B, the average slot price was Rs 10.6 crore and the highest bid price was Rs 10.95 crore.
For Bucket C, the average slot price was Rs 8.15 crore and the highest bid price was Rs 8.95 crore.
For Bucket D, the average slot price was Rs 6.08 crore and the highest bid price was Rs 6.1 crore.
Talking about the auction, Shashi Shekhar Vempati, CEO, Prasar Bharati, said, “The total earnings from the 38th e-Auction of DD FreeDish is to the tune of Rs 395 crore. Though this is the first time we are having an annual auction, if we add up last year’s auctions, it is a 30 pe cent hike in earnings.”
‘Bucket C, which has News and Current Affairs channels-Hindi, English and Punjabi, has got the highest premium over reserved price. Initially, when there were only two divisions, there was a stiff competition between news and non-news channels. This time, it was slightly relaxed in that context. The premium over base price has also gone up against the last season.”
Vempati said a lot of broadcasters have backed out from the platform. “We shall determine the course forward and use it as an opportunity for brand Doordarshan,” he added.
“Also this was just the auction for the MPEG 2 slots. We will soon announce dates of auction for the MPEG 4 slots which will have an invitational price of Rs 5 lakhs. The lower price would help small broadcaster be a part of it and also bring regional diversity in the string of channels,” said Vempati.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK