#PMModiOnDiscovery world’s most trending televised event

The Prime Minister’s debut on ‘Man vs Wild’ with Bear Grylls recorded 3.6bn impressions on Twitter on August 12, says a tweet by Delbert Shoopman, EP & Co-Creator of 'Running Wild' and 'You vs Wild'

by exchange4media Staff
Published - Aug 17, 2019 8:13 AM Updated: Aug 17, 2019 9:33 AM

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Discovery

PM Narendra Modi’s appearance on Discovery’s ‘Man vs Wild’ with survivalist and adventurer Bear Grylls has garnered 3.6 billion impressions on Twitter, and counting.

The show, which was telecast on August 12, has achieved the status of being the most trending televised event not just in India but around the world too.

Delbert Shoopman, EP and Co-Creator of RunningWild on NatGeo and YouVsWild on Netflix has posted a tweet about the achievement.

Shoopman also gave a reference to Super Bowl 53 which has recorded 3.4 billion social impressions for the game itself.

On July 31, exchange4media had reported how the news of the Prime Minister’s debut on the Discovery show has taken the social media by storm. What started with a tweet by Grylls announcing the Discovery Exclusive with the hashtag #PMModiOnDiscovery, soon turned into a Twitter storm.

With over 1.2 billion impressions on Twitter (on July 31), #PMModiOnDiscovery was one of the most used hashtags on Twitter used to promote a television show ever, according to Discovery.

In less than 12 hours since the tweet first made an appearance, the hashtag had reached 728 million people through over 204.2K mentions by more than 206.2K users, as per data from global media intelligence firm Meltwater.

#PMModiOnDiscovery was the top trend in India on the day of the announcement and it also made waves globally by entering the elite top 3 trends.

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