Organic growth in prime time gets Star Plus highest record growth in Week 32

The growth was achieved without any Event or WTP (World Television Premiere) and was majorly driven by prime time day part which recorded a growth of 13 GRPs in Week 32 over Week 31

by Priyanka Mehra
Published - Aug 18, 2015 8:09 AM Updated: Aug 18, 2015 8:09 AM
Organic growth in prime time gets Star Plus highest record growth in Week 32

In Week 32, among all players in the Hindi GEC space the current leader Star Plus recorded maximum growth of 19 GRPs taking its channel GRP levels to 242 GRPs.

For Star Plus, the growth was organic in nature i.e. achieved without any Event or WTP (World Television Premiere). This growth was majorly driven by Prime Time day part which recorded a growth of 13 GRPs in Week 32 over Week 31.

All properties in the prime time band of Star Plus recorded growth in Week 32 over Week 31.

For Tu Mera Hero which recorded the highest growth, Reach & TSV both saw a rise.

Source : Analysis conducted by S-Group, an Analytical arm of TAM Media Research

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