NewsNext 2008 to turn the spotlight on the business of news television

The Capital will see the who’s who of the Indian broadcast fraternity converging for the NewsNext 2008 conference on August 22. An initiative of the exchange4media Group, the day-long conference would focus on various issues such as the future of Indian news broadcasting, self-regulation, and language news TV, among others. Times Now is the main sponsor of NewsNext 2008.

e4m by exchange4media Staff
Published: Aug 20, 2008 8:26 AM  | 3 min read
NewsNext 2008 to turn the spotlight on the business of news television

The Capital will see the who’s who of the Indian broadcast fraternity converging for the NewsNext 2008 conference on August 22. An initiative of the exchange4media Group, the day-long conference would focus on various issues such as the future of Indian news broadcasting, self-regulation, and language news TV, among others. Times Now is the main sponsor of NewsNext 2008.

The conference will bring together representatives from the Ministry of Information & Broadcasting, news broadcasters, media owners, marketers and advertisers, media planners and buyers, news channel editors, brand managers, distribution specialists, researchers, media and financial consultants and industry analysts, under one roof.

The conference would be spread over six sessions and will see 40 speakers address the eminent gathering. The exhaustive speakers’ list includes: Abdul Khan of Tata Teleservices, ZenithOptimedia’s Ambika Srivastava, Anuradha Prasad of BAG Films and Media, IBN7’s Ashutosh, Times Now’s Arnab Goswami, NDTV’s Barkha Dutt, Barun Das of Zee News, Chandrashekhar Radhakrisnan of Bharti Airtel, UTVi’s Govindraj Ethiraj, Lintas Media Group’s Lynn de Souza, Live India’s Markand Adhikari, Milin Pant of Yum Foods, Naazneen Karmali of Forbes Asia, Publicis’ Partha Sinha, Aaj Tak’s Prabhu Chawla, Rabindra Narayan of PTC News, NDTV Media’s Raj Nayak, Rajat Sharma of India TV, CNN-IBN’s Rajdeep Sardesai, Ranju Kumar Mohan of Henkel, Ravi Kiran of Starcom, India TV’s Rohit Bansal, Sanjeev Srivastava of BBC Hindi, Samir Ahluwalia of Zee Business, CNBC Awaaz’s Sanjay Pugalia, Media Guru’s Sanjay Salil, Santhil Chengalvarayan of CNBC, Shashi Shekhar of Amar Ujala, Shashi Sinha of Lodestar, Indian Express’ Shekhar Gupta, Live India’s Sudhir Chaudhary, Suhel Seth of Counselage, Sunil Lulla of Alva Brothers Entertainment and Tehelka’s Tarun Tejpal.

The conference will begin with a welcome address by Anurag Batra, Editor-in-Chief and Managing Director exchange4media Group. G Krishnan, President, News Broadcasters Association (NBA) and CEO, Aaj Tak, will then deliver a special address.

The conference would be divided into six power-packed sessions. The session titled ‘News Next: The Future of Indian News Broadcasting’ would see discussions on the definition of ‘news’ in the T20 era; credibility; and should news players be divided into news and News Plus.

The session on self regulation would mull over issues like implementation of self-regulation; working of a redressal system; role of the Government and the I&B Ministry, etc.

The session on ‘Future of Business News TV’ will cover various pertinent topics including what happens in the world of global news; competition; how will business news channels differentiate; what do viewers and advertisers of business news TV want as an editorial product; etc.

‘Indian Language News TV’ will focus on quality of language news TV vis-à-vis national news channels; and are these channels poor cousins of Hindi and English news channels.

The session on advertising investment in news channels would see discussions on how marketers looked at ROI from news TV; which channels or networks would garner lion’s share and why; etc.

There would also be a CEO Forum session, wherein topics like challenges for news broadcasting CEOs; carriage fee; and would the Government enforce digital standard, would be covered.

The conference would be held at the Taj Palace in Delhi. The other sponsors of the event include Zee News, UTVi, HP, Nokia and VOI.

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Bharat Express news channel unveils signature tune

The tune that combines classical and contemporary elements will be featured at the beginning and end of each news broadcast

By exchange4media Staff | Jan 28, 2023 12:01 PM   |   1 min read

bharat express

Bharat Express news channel set to be launched on the 1st of February 2023 has announced the unveiling of its original signature tune composed by the biggies of the Indian music industry who have composed for the likes of Gangs of Wasseypur and Kabir Singh. 

The captivating tune combines elements of traditional Indian music with contemporary sounds to create a unique melody that soothes your ears and ignites your mind. The tune will be featured at the beginning and end of each news broadcast, as well as in promotional materials for the channel.

Bharat Express plans to come with a bang with a focus on comprehensive news coverage of everything under the sun, from remote villages to the crisis of Venezuela, stock market to onion prices, and gadgets to galaxies.

The chairman, managing director, and editor-in-chief, Upendrra Rai, said, " Signature tune is the hallmark of any news channel and we have selected this one after rounds of consideration by the music team. We are confident that the tune will become synonymous with the Bharat Express brand and its objectives and will help us stand out in the crowded news landscape; and most importantly, people will connect to it."

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Shobhna Yadav quits ABP News

Yadav started her career with India TV in 2003

By exchange4media Staff | Jan 27, 2023 5:26 PM   |   1 min read

Shobhna Yadav

Shobhna Yadav who was associated with ABP News and face of some of the most popular evening shows on the channel has quit.

Highly placed sources have confirmed this development.

It is worth mentioning that in the last 40 days, several major steps have been taken to strengthen the editorial and managerial staff of the channel. It is also learnt that the cost efficiency and KRAs of the people working in the organisation are also being assessed and accordingly decisions are being taken.

Yadav started her career with India TV in 2003. She has also produced a bollywood film ‘Dear Maya’ in  2017 in which Manisha Koirala played the lead role.

The popular bollywood film ‘Batla House’ is based on the real life story of Shobhna Yadav and her husband Sanjeev Kumar Yadav who is a nine time gallantry award recipient.






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Gunjan Taneja quits WION as VP & Head of Global Sales

Taneja joined WION in August 2020

By Ruhail Amin | Jan 27, 2023 1:45 PM   |   1 min read

Gunjan Taneja

Gunjan Taneja, Vice President and Head of Global Sales WION has stepped down from her role.

Taneja confirmed this development to e4m. She joined WION in August 2020 and was associated with the channel till Novemeber 2022.

Prior to joining WION, Taneja was Sales Director at Republic World for over three years. She has also served two stints at NDTV and worked with Aidem Ventures and Zee Media in the past.

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Zee Media’s Daiba Pradeep Roy joins Mitwa TV as National Sales Head

Roy has more than 21 years of experience in media sales.

By exchange4media Staff | Jan 27, 2023 12:00 PM   |   1 min read

Daiba Pradeep Roy

Daiba Pradeep Roy who was the National Sales Accounts Head with Zee Media Corporation has joined Mitwa TV as National Sales Head.

Mitwa TV is a new age subscription free premium OTT platform for 45+ Crore audiences spread across Hindi Heartland. Roy will lead the sales team nationally and be responsible for revenue generation at MitwaTV.

A veteran media professional, Daiba has more than 21 years of experience in media sales. Prior to his tenure in ZMCL, Pradeep was heading the Business Team, at ETV a Subsidiary of Network 18 Media, where he was designated as Business Head.

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‘GEC genre ad volume went up in 2022’

According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018

By exchange4media Staff | Jan 27, 2023 8:50 AM   |   2 min read

TV

The general entertainment channel (GEC) genre witnessed a 2% increase in ad volume in 2022 compared to 2021. According to TAM AdEx - Rewinding 2022 for GEC Channel Genre on TV report, 2022 had the highest ad volumes since 2018, with a 29% increase in 2022 compared to 2018.

As per the report, the third and fourth quarters of the year 2022 saw more ad volumes than the first and second. The report also stated that 2022 saw the highest GEC share i.e 28.5% of overall TV ad volumes since 2018.  

During both 2022 and 2021, Hindi GEC topped with more than 20% share of the GEC channel genre’s ad volumes. The top five subgenres accounted for around 69% share of ad volumes during 2022. 

Meanwhile, the count of categories and advertisers on the GEC genre dropped in Q3-Q4 '22 over Q2’22, whereas the count of brands peaked in Q3 '22. As per the report, Food & Beverages sector topped with 28% share of the GEC genre’s ad volumes, followed by Personal Care/Personal Hygiene with 20% share. Additionally, Biscuits and Aerated Soft Drinks were the new entrants among the top 10 categories. 

HUL, Reckitt Benckiser and Brooke Bond Lipton India retained their top three positions as advertisers during both 2021-22. Coca-Cola India and Procter & Gamble Home Products were the new entrants among the top 10 advertisers in 2022. Also, over 2800 advertisers were present on GEC on 2022. 

Meanwhile, over 800 exclusive advertisers were present on GEC with  Ullu Digital leading the list in GEC genre followed by Mangalam Matrimony.com.

Over 5600 brands advertised on GEC in 2022 with Dettol Antiseptic Liquid leading the top brand list followed by Harpic Power Plus 10x Max Clean. Also the top four brands were from Reckitt Benckiser (India).

 

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‘IPL on TV provides scale and impact for brands across categories’

At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and unlocks newer audiences for their brands

By exchange4media Staff | Jan 25, 2023 7:20 PM   |   4 min read

tv first panel

IPL on television has been an advertiser’s delight across categories. The sheer scale of the platform and its ability to drive instant results for brands makes it a preferred medium for impact.  At the e4m TV First conference held in Mumbai on Tuesday, a panel discussion was held on the topic, ‘Television - The chosen destination for IPL viewing.’ The panel was chaired by Vanita Keswani, CEO, Madison Media Sigma - Madison World and consisted of Anjali Krishnan, Head of Media, Mondelez India, Ajay Dang, President, Head - Marketing, Ultratech - Aditya Birla Group, Lalitha Nayak, In Charge - Marketing, NPCI, Nilesh Malani, CMO, Polycab and Girish Hingorani, Head - Marketing & Ecommerce, Cooling & Purification Appliances Group, Blue Star Limited.

Ajay Dang started the discussion with his thoughts on television advertising on IPL, which according to him, is distinct for brands in terms of viewer receptiveness and engagement. “IPL on television is a brilliant platform in terms of the number of eyeballs and effective storytelling of brand messaging. I think as marketers, there are a few shining examples like Mondelez, which have leveraged the platform fabulously well. It is a fabulous platform to engage with viewers.”

Nilesh Malani then spoke about how Polycab built their brand at the back of IPL associations on television since 2018. “At Polycab, the brand building exercise started maybe a decade ago. The philosophy was let's reach out to the heartland of the country from a distribution point of view and supply chain point of view. That's where we started going to consumers and we wanted to reach out in the most effective and faster way. IPL on TV gave us the best reach in the shortest period of time. So that's the reason we chose IPL. Then in 2019, we went public. And again, we wanted to reach out to consumers with a larger portfolio of products. That's where we decided to continue our journey on IPL.”

Anjali Krishnan gave some valuable insights in terms of how brands can best creatively leverage IPL on television. “We have launched all our new campaigns on our proposition of ‘acknowledging the unacknowledged’ through IPL on TV. We’ve observed over the past few years of partnering with Star Sports for IPL that the effectiveness of our campaigns was twice as they were compared to any other inventory we bought. IPL on TV is the ideal platform to launch new brand communications. It gives you a great reach in a very short period. New users that brands want to reach out to are present on IPL on TV. IPL on TV has played a pivotal role in brand building for Cadbury Dairy Milk.”

Girish Hingorani, who has been a strong believer in IPL on TV as a media property since its inception, spoke about how the platform has been a key factor in the success of Bluestar over the years. “We’ve been advertising on IPL on TV since 2008 and have leveraged the platform every year since. IPL on TV brings the country together and associating with a platform like this brings a lot of gravitas to a brand. We have focused on consistently creating good content and IPL on television has provided the largest platform for us to launch new communication every summer.”

Lalitha Nayak went on to talk about how the demographic profiling for Rupay matched with IPL TV audiences and how the association helped the brand launch new products successfully. “We launched our ‘Rupay - On The Go’ proposition last summer through IPL on television. Demographic compatibility is a key factor for us when we look at platforms to advertise on and IPL on television was a match for us. We advertised on IPL on digital as well, but saw a high recall for the brand after we begun the TV association. IPL on TV is a clutter breaking phenomenon if you can create good content that blends in.”

 

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‘TV is by far the most powerful and effective in building equity and awareness’

At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India

By exchange4media Staff | Jan 25, 2023 7:10 PM   |   5 min read

Tv first

Due to the pandemic, digital media has become an easy as well as affordable medium for brands to reach out consumers without much hassle. However, TV still has a strong presence in Indian households. Advertisers across genres prefer TV over any other medium in order to increase their credibility amongst consumers.

At the recently held e4m TV First conference, industry leaders discussed why TV is still a preferred medium and how advertisers are making the most out of it. The panel discussion was moderated by Dheeraj Sinha, CEO & The Chief Strategy Officer, South Asia, Leo Burnett; Chairman, BBH India. The panel consisted of Sambit Dash, Partner - RPSG Capital Ventures, Girish Hingorani, Head - Marketing & Ecommerce, Cooling & Purification Appliances Group, Blue Star Limited, Gaurav Dhawan, Chief Revenue Officer, Times Network, Rajan Amba, VP-Sales, Marketing & Customer Service - Tata Motors Ltd- Passenger Vehicles. 

Speaking on why TV is still is the popular medium, Dash of  RPSG, said, “ I think television is still the key medium for a brand to gain  the trust of consumers and create an impact. What I mean by trust is that it's just human conditioning; when you see an ad for a brand on TV, you think this brand has enough money and so must be having enough consumers and so it's big enough for me to trust. That's where the trust comes from and impact is all about reaching a large audience at the same time.”

While Amba of Tata Motors said, “I think one of the things, that we often forget is that, families take decisions, it's all not always individual. For brands like us, which are high-value purchase brands and where the decision to buy is taken by the family and not individual, TV makes a lot of sense. It's got the most widespread of a penetration in that sense and I think that it allows us to tell stories, the larger screen allows us to tell stories in a family setting in a much more inclusive way than digital does and that certainly help brands like us.” 

Hingorani of Bluestar said, “TV is by far perhaps the most powerful and effective in building equity and awareness. A brand like Bluestar has been built on television over the last two decades or so. We still kept investing on TV because as brand equity cannot be built in private and one has to be reaching out to as many consumers as you can, even if you're a B2B brand. The audio-visual experience that TV gives you, without you having that option of skipping the ads, there's nothing to beat television.”

Dhawan of Times Network said, “What TV does is, it very beautifully helps you address key behavior points so if you want to impact the behavior of any particular market, you will see that TV actually works beautifully. TV has a far bigger impact, you trust the TV word very easily, there's a lot of credibility that come with it. TV even today is the highest reached medium in India as 70% of India is connected through television in one way or the other.”

The discussion then shifted to IPL.

Speaking on the impact of IPL, Amba said, “We've been investing in IPL since 2018 as partners and not just as advertisers. We've seen some tremendous boost arising out of that. But having said that I think that every brand needs to think very carefully about that kind of investment. It is a massive investment and it's a one-time huge investment which can blow you out of the water. If you're a brand looking to make a big impact and you've got something new to offer and you can afford it, it certainly makes sense because you will get that mileage.”

Similarly Hingorani, said, “Bluestar has been on IPL ever since the first season, I've been on every season of IPL. We've been there, we're not a big brand in terms of deep pockets, we have very limited money available but we choose to use it wisely. Of course IPL has a great timing advantage for us because it's the start of the summer season, most of our campaigns are launched on IPL but what we've learned is that IPL is very different from other television advertising. One thing for IPL is that you have to acknowledge the fact that your break hours will be the lowest, which means people would want to obviously wait for the next over so they are not really going anywhere. So that advantage of engagement is there with IPL.”

The panel also discussed about Connected TV and how it is emerging in India but will take time for the masses to follow as people are becoming more accessible to broadband connections. Dhawan said, “It looks very small as we speak because not too many people into it but with the passage of time and improved data speeds, it will catch up. Right now it looks like it is in the sushi category you know good to have it sometimes but can't have it as a daily meal, someday it will become part of your daily meal.”



 

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