IndiaCast case against Disney dismissed in TDSAT
Disney informed media that a TDSAT case against it filed by IndiaCast earlier this week has now been withdrawn. IndiaCast filed the case for wrongful termination on July 28, 2015
IndiaCast filed a case against Disney India at TDSAT for wrongful termination on July 28, 2015. TDSAT disqualified the case and asked IndiaCast to withdraw the case in 24 hours or it would dismiss it on July 29, 2015. IndiaCast asked for an extension of another 24 hours to discuss. The case has now been dismissed as withdrawn, said Disney in an official statement.
Earlier this month, Disney announced that it would terminate its agency contract with IndiaCast Media Distribution and set up an internal team to manage the distribution for all eight of its channels, namely Disney Channel, Disney Junior, Disney XD, Hungama TV, bindass, bindass PLAY, UTV Movies and UTV Action.
All subscription and placement deals shall be done directly by its internal team with all platforms, the company had confirmed.
IndiaCast was appointed as the agent for the distribution of Disney India’s channels but the deal will now come to premature end (it was to run through to March 2016 say media reports). Disney is now expected to be handling the distribution internally.
The two companies had first associated through a joint venture (JV), but with the TRAI not allowing content aggregators to bundle channels from more than one broadcaster the JV was broken last year. However, IndiaCast continued to distribute Disney India channels as an agent. This signals a change in the distribution system which last year had seen a breaking up of many JVs between networks. The other JV’s that split included MediaPro JV between Zee Turner and Star Den. MSM and Discovery Communications too saw their JV split up. News broadcasters such as NDTV, Times Network and ABP News Network split from their own JV’s with content aggregators. However, Turner is the only network that has still got a tie-up with Taj Television.
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