India is no longer a cheap market: Deepak Shourie

“If you have a product that’s targeted well and the advertising reaches the target, it will do well. India is no longer a cheap market, you have to be very careful where you advertise,” advises Deepak Shourie, Director, BBC Worldwide Channels, South Asia.

e4m by exchange4media Staff
Updated: Nov 5, 2011 8:26 AM
India is no longer a cheap market: Deepak Shourie

“If you have a product that’s targeted well and the advertising reaches the target, it will do well. India is no longer a cheap market, you have to be very careful where you advertise,” advises Deepak Shourie, Director, BBC Worldwide Channels, South Asia. More

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