Govt tells channels to run scroll asking viewers to complain against objectionable ads

The scroller should read- ‘Objectionable ads? Complain to The Advertising Standards Council of lndia (ASCI) s 7710012345 ascionline.oro’

MIB

The government has asked all TV channels to carry a scroller asking viewers to register their grievances against any objectionable advertisement.  The direction comes in support of the self-regulatory mechanism of the Advertising Standards Council of India (ASCI).

“All programmes and advertisements telecast on TV channels, transmitted/ retransmitted through the cable TV network, are required to adhere to the Programme and Advertising Codes prescribed under the Cable Television Networks (Regulation) Act, 1995 and rules framed thereunder. Attention of TV channels is invited to Rule 7(9) of the Cable Television Networks Rules, 1994 which states that "No advertisement which violates the Code for self-regulation in advertising, as adopted by the Advertising Standards Council of lndia (ASCI), Mumbai for public exhibition in lndia, from time to time shall be carried in the cable service," read an advisory issued by the Ministry of Information and Broadcasting on January 24.

“ln order to create mass consumer awareness about the self-regulatory mechanism of ASCI and for immediate and effective steps towards this goal, all TV channels are hereby advised to run a scroller as follows: "Objectionable ads? Complain to The Advertising Standards Council of lndia (ASCI) s 7710012345 ascionline.oro"

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