DSPORT ropes in ‘MyTeam11’ as broadcast co-presenting partners for Pakistan Super League
The fourth edition of the second most watch T20 league in India will be broadcast LIVE on DSPORT from 14th February – 17th March 2019
Published - 15-February-2019
DSPORT, a premium sports channel of Discovery Communications, has roped in fantasy sports platform ‘My Team 11’ as the official Broadcast Co presenting Partners for the 4th Pakistan Super League. Apart from ‘My Team 11’, a host of other brands will be seen as broadcast partners for the 4th Pakistan Super League, being telecast LIVE on DSPORT in India. The fourth edition of the second most watch T20 league in India will be broadcast LIVE on DSPORT from 14th February – 17th March 2019.
My Team 11 is a homegrown brand and were the Co-Presenting sponsors for the recently concluded Bangladesh Premier League 2019, which was aired LIVE on DSPORT. The Pakistan Super League is a franchise based Twenty20 cricket league, which was established by the Pakistan Cricket Board (PCB) in 2015.
This year, the tournament will feature some of the greatest T20 stars from International cricket viz; South African AB Devilliers, Wayne Parnell; Caribbean stars Kieron Pollard, Sunil Narine, Darren Sammy and Andre Russell; Kiwi cricketers Cory Anderson and Luke Ronchi along with Pakistani Superstars Shahid Afridi, Fakhar Zaman, Mohammad Amir, Babar Azam and Wahab Riaz.
RC Venkateish, Managing Director, Lex Sportel Pvt. Ltd., the channel management partners for Discovery Sport, said, “Fantasy Sports is a necessity for any sport and league to grow as it’s a natural extension for the fans to stay engaged to their favourite sport even after the LIVE action is over. My Team 11 with their recent associations has only showcased the growing interest and increasing fan engagement in Fantasy Cricket and hence it was but natural for us to get them on board as the Broadcast Partners for the Pakistan Super League. The league has a huge following in India and the fact that last year it was India’s second most watched T20 league is a testimony to its popularity. I am happy to welcome My Team 11 as our Broadcast Partners and I am confident that the Pakistan Super League will scale newer heights in viewership ratings.”
The Pakistan Super League has always featured some of the top International as well as local T20 stars representing six franchisee teams from various regions of Pakistan.
The tournament this year will be played across six cities from UAE and Pakistan. Defending Champions Islamabad United will clash against Lahore Qalandars in the season opener on the 14th February in Dubai. The tournament this season will be played from the 14th February – 17th March 2019 in Dubai, Sharjah, Abu Dhabi, Karachi and Lahore.
In context to this association, Sanjit Sihag, COO of MyTeam11 Fantasy Sports, said, “We are aiming at achieving international presence as a leading fantasy sports organization thus, the said collaborations. We believe our partnership with PSL can reap both the series and us, great results in terms of fan engagement.”
Further, Vinit Godara, the CEO of MyTeam11, highlighted how this collaboration will make PSL a popular call among fans. He said, “With MyTeam11 being a popular concept among sports fans, we believe that this broadcasting partnership with DSport for PSL can highly affect the popularity and fan base of the series. The players who will be participating in the tournament have a huge fan base in India and we are confident that the Indian fans will have a lot to look out for the future from the Pakistan Super League.”
My Team 11 is a homegrown Fantasy Sports Platform and has in the past associated with Bangladesh Premier League as “Broadcast Co-Presenting Partners,” with RuPay Pro Volleyball League as “Official Fantasy Partner,” and with DD Sports as the “Associate Partners” for India vs New Zealand T20 series.
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