Dish TV Launches Tamil Movie Service On Its Videocon d2h platform

Completely ad-free Tamil value-added service, Thirai Ulagam, will air popular Tamil movies catering to the primary source of entertainment in southern markets

e4m by exchange4media Staff
Updated: Apr 26, 2018 5:34 PM

DTH brand, Dish TV India Limited, part of the Essel Group, has expanded the value-added services portfolio on its Videocon d2h platform with the introduction of a new Tamil Movies Service – Thirai Ulagam. With this addition of Thirai Ulagam, the brand has launched its first-ever Tamil value-added service.

The service will provide non-stop entertainment with back-to-back popular Tamil movies without any advertisements. The launch of Thirai Ulagam is being driven by the key factor of movies being the primary source of entertainment in southern markets especially Tamil Nadu. With TV digitization currently under progress, this latest service will serve as a clear differentiator for Dish TV India Limited in the state and will help explore market potential. Dish TV plans to enhance its reach to the growing local and hyperlocal markets through its Videocon d2h platform.

At the launch, Anil Dua, Group CEO, Dish TV India Limited said, “Tamil Nadu, is a big market for us and has always been at the centre of our customer centric strategies and offerings. Films and Tamil Nadu are virtually inseparable with a huge viewer base present throughout the state. In addition to significantly enriching our Tamil content, the launch of ‘Thirai Ulagam’ signals the start of a series of new initiatives that we plan to take for strengthening our position in the southern state.”

Addressing the launch, Sugato Banerji, Head – Marketing, Videocon d2h added, “Our existing English and Hindi movie based value-added services (VAS) have continued to entertain our customers and have been the best sellers in our portfolio. Thirai Ulagam marks our first regional movie VAS and will add a new dimension to our entertainment services. We are confident that our vast Tamil customer base will find the new offering attractive and engaging.”

Thirai Ulagam will be available for Videocon d2h subscribers on Channel No. 601 at a subscription fee of Rs.10 (Plus 18% GST).

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