Colors brings two new stories of inspiring women
'Nima Denzongpa’ and Thoda Sa Baadal, Thoda Sa Paani’ will premiere on 23rd August 2021
A simple loving girl from Sikkim who leaves her entire hometown and family behind to move to the city of dreams- Mumbai for the love of her life. Like any other girl, Nima hopes for a perfect and happy life but little does she know that they are about to be shattered. For the innocent Kajol, her marriage to ‘the perfect one' is on the cards. But her dreams are shattered overnight after she is forced to become the family’s breadwinner following the demise of her father.
Colors is bringing two powerful stories of determined and resilient women, ‘Nima Denzongpa’ and ‘Thoda Sa Baadal, Thoda Sa Paani’, starring Surabhi Das as Nima and Ishita Dutta as Kajol. Produced by Penninsula Pictures Pvt. Ltd, ‘Nima Denzongpa’ will air at 9:00 pm and ‘Thoda Sa Baadal, Thoda Sa Paani’ produced by Box and Beyond Entertainment Pvt. Ltd., at 9:30 pm every Monday to Friday.
Speaking about the shows, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Our endeavour, at Colors has always been to introduce our viewers to diverse and impactful stories from the nooks and corners of our country and provide wholesome entertainment. In keeping with the channel’s ethos of presenting inspiring stories of strong women, we are excited to launch- ‘Nima Denzongpa’ and ‘Thoda Sa Baadal, Thoda Sa Paani’. While one traces the journey of a braveheart northeastern girl in Nima, the other highlights the fighting spirit of Kajol as she takes on the burden of familial responsibilities. The two shows will not only strengthen our fiction lineup but also re-energize our prime time 9-10 pm band with some exceptional content. Through the journey of these new characters, we aim to bring positivity, resilience and hope to our viewers.”
Based in amchi Mumbai, ‘Nima Denzongpa’ revolves around the life of Nima, a simple and young girl from Sikkim who falls in love with a boy, Suresh (played by Akshay Kelkar) from Mumbai. The most handsome boy in the basti, he lost his father at a very young age and became the only hope for his Aai (played by Usha Naik). Away on a shoot in Sikkim, he meets Nima and falls in love with her. They get married and leaving all her life and family behind, Nima moves to Mumbai. But little does she know that the city of dreams is about to turn into her worst nightmare. She is not only made to feel unwelcomed in the city but also is called names and belittled for hailing from the Northeast. Even Suresh’s Aai refuses to accept her as her daughter-in-law and Nima finds herself alone fighting all the struggles, unpleasant comments and prejudices hurled at her. Will Nima be able to stand out and survive the tough Mumbai life? Will she ever find acceptance in the new city?
On the other hand, ‘Thoda Sa Baadal, Thoda Sa Paani’s’ plot centers around Kajol, a sweet, joyful girl from Kolkata, who is loved and adored by her family. While she is clever she is not streetsmart, unexposed to the harsh realities of the outside world. Kajol is excited to start a new life by marrying Arjun Chatterjee (played by Harshad Arora) , a brilliant and successful boy. But her father’s sudden demise on the eve of her wedding changes everything forever. Her happy life gets shrouded in the clouds of darkness as she is made to take over the responsibility of her entire family and her father’s debt-ridden business. Will Kajol, a protected child, be able to save her family from financial ruin? Will she be able to fulfil her dream of marrying her love?
Talking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, “’Nima Denzongpa’ and ‘Thoda Sa Baadal, Thoda Sa Paani’ beautifully capture two intriguing storylines of two brave women characters. Colors is recognised for its unique concepts, and with Nima's story, we're hoping to bring attention to the discrimination faced by Northeastern people. We are confident that with this show, we will be able to change mindsets and effectively express the message of inclusivity. With Kajol's tale in ‘Thoda Sa Baadal, Thoda Sa Paani’, we document how, despite all adversities, she overcomes her struggles with courage and honesty. Both the stories are unique, and we hope to strike the right chord with the audience.”
Producers of ‘Nima Denzongpa’, Penninsula Pictures Pvt Ltd, Alind Srivastava, said, “This is the first time that we are bringing a show which talks about the prejudice faced by the people of the Northeast outside their native homes. Not every day do we see a Northeast girl play the lead role on an Indian television show and we are extremely proud to present such a strong concept for the first time.” Adding further, Nissar Parvez said, “We have cast Surabhi as she was the best fit for the role and has effortlessly embodied the character sketch. To ensure authenticity, we have shot in some of the most beautiful places to reflect the beauty of Sikkim and the sets of Mumbai have also been aesthetically created to make them realistic and relatable. We are delighted to be associated with Colors and look forward to a great new journey.”
Talking about playing Nima, Surabhi Das said, “It's a dream come true for me to be a part of the Colors family, a channel I have grown up watching. It is a proud feeling to be able to represent my community on a platform that reaches to millions across the country. Nima is a beautiful brave character and honestly it is something that has inspired me to take that leap of faith and fight for everything that I deserve. I hope I am able to transform people's perceptions about Northeast Indians, who at heart are very much Indian. I hope Nima’s story resonates with the viewers and they support her in the journey”
Producers of ‘Thoda Sa Baadal, Thoda Sa Paani’, Box and Beyond Entertainment Pvt. Ltd., Vipul D Shah said, "This is a simple yet exciting journey of Kajol, your neighbourhood girl who knows nothing but how to love her family. The audience will be able to relate to the character with the way Kajol manages her daily challenges, happiness, sorrows, and her life.” Adding further, Arka Ganguly, said: "The changes and struggles in her life after her father’s demise will change how she sees life. The show also touches upon how a daughter’s shoulders can be as strong as a son and if given a chance she can also take care of the entire family. We hope the viewers will relate to this heart-warming journey.”
Talking about her character of Kajol Mukherjee, Ishita Dutta said, “Colors always feels like home and I'm excited to be back with a wonderful show like ‘Thoda Sa Badal Thoda Sa Paani’. I will be portraying the character of Kajol, a simple girl with simple dreams and is a pillar of strength for her family. Just like Kajol, I am very close to my family, and the character felt so real and natural. The show focuses on how Kajol’s life changes unexpectedly and how she sacrificies her life for her family. I hope the audience will love the show and support us just the way they always have".
To promote these two inspiring and heartwarming stories, Colors has designed a robust marketing campaign across print, television, and digital platforms. On television, a 7-day plan showcasing the strong characters and their journeys through promos will be aired on channels across Hindi News, Hindi Movies, Hindi Music, Kids and Regional genres. For print, the channel will be targeting key publications across markets on the launch day. On the digital front, the shows will be promoted heavily on all social media platforms to reach out to the right audience through in app promotions, trending reels, and influencer outreach. Colors family virtually will also give a warm welcome to the new members- Nima and Kajol. Adding to the inspiring stories of struggle will also be artists like Bharti Singh and Dharmesh Yelande who will share how they fought it.
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WION to launch on UK’s DTT platform Freeview
The channel will be available from March 22, 2023
By exchange4media Staff | Mar 21, 2023 3:56 PM | 2 min read
WION, World Is One will launch on the UK’s leading platform – Freeview via IP and using the most innovative FAST SSAI on 22nd March 2023. The channel expanded its global footprint and increased its reach by 15 mn Freeview Connect households in the UK. Viewers in the UK can tune in to the channel on Channel #287 via Freeview, starting March 22, 2023.
Emphasising the global partnership and outreach, Madhu Soman, Chief Business Officer of WION, said, “WION has always been open to exploring new platforms. Taking into consideration the fact that Freeview replaced the old analogue TV service accessibility to a widespread audience in the UK, it is a great opportunity for the channel to present global stories from an Indian perspective. This global move also encourages us to further boost timely and fast-paced news reportage with gripping visuals and strong content, backed by research and investigation.”
Anindya Khare, Marketing Head of Zee Media Corporation Limited, further added, “The United Kingdom television viewing market is expected to flourish because of some major factors like emerging economies' rapid economic development, demand for smart televisions, the growing over-the-top platform market etc. We strongly believe that the UK market has a lot of potential for the channel to introduce new customised programme packaging to the audience, engage stakeholders through strategised communication and build on a high preference ratio.
Through a strategised approach, we also look forward to being consistent in launching interesting programmes on WION in markets like US, India, UK etc. This allows our glocalised viewers and readers to understand the impact of major global events from a uniquely Indian perspective.”
“We are thrilled to launch WION via Freeview Connect and expand Freeview news offering with the leading news channel from India and also being able to monetise it using the Synapse FAST SSAI”, said Tanya Kronfli, Managing Director of Global Distribution Services, specialising on delivery and digital Monetisation of TV content via Freeview Connect.
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Gauranga Das Prabhu to be part of enba jury panel
Prabhu is an author, spiritual leader, inspirational speaker and member of ISKCON’s Governing Body Commission
By exchange4media Staff | Mar 21, 2023 8:57 AM | 2 min read
Gauranga Das Prabhu, an author, spiritual leader & inspirational speaker, has joined the exchange4media News Broadcasting Awards (enba) jury panel. Das, a graduate from IIT Bombay, is a member of ISKCON’s Governing Body Commission. He is actively involved in enhancing leadership effectiveness and governance of temples and communities globally.
Owing to his expertise in presenting vedic knowledge in a contemporary and enticing way, he has been a part of TEDx events and corporates like Intel, Salesforce, Google etc. He is the director of ISKCON’s Govardhan Ecovillage (GEV), founded by Radhanath Swami Maharaj. The GEV has won several awards, including United Nations World Tourism Organization (UNWTO) Award in 2017.
He has enabled GEV’s accreditation with multiple United Nation bodies like UNEP, UNCCD, ECOSOC and CBD. On behalf of ISKCON, he is UNEP’s Faith for Earth Counsellor.
enba was formulated by the exchange4media group in 2008 with the objective of recognizing the best in television news. The awards recognise and honour industry leaders who are responsible for shaping the future of television broadcasting in India. This year, enba is in its 15th edition. The jury will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.
In the last editions, the enba jury was led by Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr Kiran Karnik – Former President – Nasscom, Dr Nasim Zaidi - Former Chief Election Commissioner of India, SY Quraishi – Former Chief Election Commissioner of India, N Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.
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Longest-ever DD Free Dish auction gives Prasar Bharati Rs 1069 crore
The average price per slot stands at Rs 16.5 crore
By Sonam Saini | Mar 21, 2023 8:49 AM | 3 min read
Public broadcaster Prasar Bharati has mopped up Rs 1069.60 crore from the e-auction of 65 MPEG-2 slots on DD Free Dish. The broadcaster's total revenue has seen a 66 per cent jump compared to last year's auction.
On the last day of the auction on Monday, seven slots were sold, with the highest bid of Rs 18.7 crore coming from Bflix. Other channels that secured the slots on the last day were Enterr10 (Rs 17 crore), GNT (Rs 17.9 crore), India TV (Rs 18.65 crore), Bharat 24 (Rs 17.15 crore), ABZY Cool (Rs 16 crore) and Sun Marathi (Rs 18.5 crore).
This is the first time in the history of DD Free Dish auction that the process went on for eight days. The auction was conducted over the weekend as well.
The auction saw participation of broadcasters from different genres. However, the big four networks' Hindi general entertainment channels Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey stayed out of the auction.
"The revenue could have gone up if these four channels had participated," said industry sources.
The average price per slot this year stands at Rs 16.5 crore.
In the Bucket A+ category, which comprises Hindi GECs, 11 slots were sold for Rs 189.65 crore.
Last year, there were six slots in this category which were sold for Rs 91.1 crore. The highest bid in this genre was made by The Q India for Rs 17.9 crore. Other channels that bagged the slots were Dangal, Shemaroo TV, Manoranjan Grand, Manoranjan TV, Big Magic, Shemaroo Umang, Nazara, Dangal 2, Ishara TV and Shemaroo Ashirwad. The base price for this category last year was Rs 15 crore.
Under the Bucket A (movie channels), 19 slots were sold for Rs 329.55 crore this year. The highest bid in this category was made by Zee Anmol Cinema for Rs 24.05 crore. In fact this was the highest price ever paid for a movie channel slot in the history of DD Free Dish auction. Last year, 16 slots were sold for a total of Rs 166.55 crore in this category.
Under Bucket B, which comprises (music Hindi channels, sports, and all channels of Bhojpuri languages), 12 channels were sold for Rs 206.85 crore. The highest bid in this category was by Zee Biskope for Rs 22.1 crore. The lowest bid in the music genre was made by 9XM for Rs 15.2 crore.
Sources said, “The best bid came from 9XM, a music channel. They strategically waited for their turn and took a slot at Rs 15.2 crore, which is well below the average price paid for the other six music channel slots.”
Under Bucket C (Hindi news channels), 12 channels secured slots for Rs 199.1 crore in this year's auction. News18 India paid the highest price for the first slot at Rs 19.85 crore. Other channels that secured slots were Aaj Tak, TV9 Bharatvarsh, R Bharat, Zee News, ABP News, NDTV India, News Nation, Times Now Navbharat, Bharat 24, India TV and GNT.
In the 2022 e-auction, the pubcaster earned Rs 120 crore from the sale of 14 slots in this category.
Under Bucket D (all other remaining genre of Hindi, devotional channels, all genre of marathi, Punjabi and Urdu channels and news english channels), 10 slots sold out for Rs 144.45 crore. At Rs 18.5 crore, the top bidder in this category was Sun Marathi. Under Bucket R1 only one channel, Popular TV, bagged the slot for Rs 3.05 crore.
Compared to 2023, in 2022, the pubcaster earned Rs 645 crore from the allotment of 59 MPEG-2 slots.
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FreeDish e-auction ends, Prasar Bharati earns Rs 1073 crore from 65 slots
On the last day on Monday, seven slots were auctioned. The highest bid came from Bflix
By exchange4media Staff | Mar 20, 2023 6:43 PM | 1 min read
Public broadcaster Prasar Bharati has mopped up Rs 1073 crore from the e-auction of 65 MPEG-2 slots on DD Free Dish.
On the last day of the auction on Monday, seven slots were sold, with the highest bid of Rs 18.7 crore coming from Bflix. Other channels that secured the slots on the last day were Enterr10 (Rs 17 crore), GNT (Rs 17.9 crore), India TV (Rs 18.65 crore), Bharat 24 (Rs 17.15 crore), ABZY Cool (Rs 16 crore) and Sun Marathi (Rs 18.5 crore).
This is the first time in the history of DD Free Dish auction that the process went on for eight days. In fact, the auction was conducted over the weekend as well.
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enba: Prasanth Kumar joins jury panel
Kumar is the CEO of GroupM-South Asia
By exchange4media Staff | Mar 20, 2023 8:19 AM | 1 min read
Prasanth Kumar, CEO - GroupM South Asia, has joined the exchange4media News Broadcasting Awards (ENBA) jury panel. Kumar, popularly known as PK, has over 25 years of industry experience.
Before joining GroupM, Kumar was associated with companies like Pepsi, The Hindu, The Media Edge & McCann Erickson.
Kumar is currently President of AAAI for the 2022-23 term.
The exchange4media Group formulated enba in 2008 with the sole objective of recognizing the best in television news. The awards recognise and acknowledge industry leaders who are responsible for shaping the future of television broadcasting in India. This year, ENBA is in its 15th edition. The grand jury this year will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.
In the previous editions, the enba jury was led by Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr Kiran Karnik – Former President – Nasscom, Dr Nasim Zaidi - Former Chief Election Commissioner of India, SY Quraishi – Former Chief Election Commissioner of India, N Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-Chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.
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Free Dish e-auction: 25 channels pick up slots in rounds 2 & 3
According to sources, the pubcaster has mopped up approximately Rs 409 crore in these two rounds; bidding for remaining rounds to continue on March 20
By Sonam Saini | Mar 20, 2023 8:01 AM | 2 min read
Prasar Bharati continued the e-auction for vacant MPEG-2 slots on DD Free Dish on the weekend with 25 channels picking up slots in rounds 2 and 3.
The starting receive prices for each round were Rs 16 crore and Rs 13 crore, respectively.
While the buckets eligible for bidding in round 2 were A+, A, B, C, D and R1, round 3 saw bidding for buckets A, B, C, D and R1.
According to industry sources, the pubcaster has mopped up approximately Rs 409 crore in these two rounds.
The channels that secured slots in round 2 were Sony Wah (Rs 20.25 crore), Star Gold Thrill (Rs 17.85 crore), Colors Cineplex Bollywood (Rs 17.5 crore), Shemaroo Ashirwad (Rs 17 crore), Dangal 2 (Rs 16.8 crore), Shemaroo Umang (Rs 16.65 crore), Nazara (Rs 16.6 crore), Manoranjan Prime (Rs 16.7 crore), Goldmine Bollywood (Rs 16.7 crore), Ishara (Rs 16.75 crore), Goldmines (Rs 16.9 crore) and B4U Music (Rs 17.05 crore).
The channels that picked up slots in round 3 were Showbox (Rs 17.05 crore), Dil Se (Rs 17.05 crore), Filmachi (Rs 16.7 crore), Goldmines (Rs 15 crore), Aastha Channel (Rs 15.05 crore), Times Navbharat (Rs 15.15 crore), another slot by Goldmines (Rs 15.35 crore), B4U Bhojpuri (Rs 15.05 crore), Bhojpuri Cinema (Rs 15.1 crore), News Nation (Rs 15.05 crore), Aaj Tak (Rs 15.1 crore), 9XM (Rs 15.2 crore) and Movie Plus (Rs 15.2 crore).
In round 1, 33 channels bought slots for over Rs 538 crore.
The pubcaster has so far earned around Rs 947 crore from the e-auction. The remaining rounds (i.e. rounds 4, 5, 6 and 7) will go up for bidding on March 20.
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Madan Bahal joins enba jury panel
Bahal is the Co-Founder and Managing Director of Adfactors PR
By exchange4media Staff | Mar 18, 2023 8:30 AM | 1 min read
Madan Bahal, Co-Founder and Managing Director of public relations firm - Adfactors PR, has joined the exchange4media News Broadcasting Awards (ENBA) jury panel. Over the past 25 years, Bahal has served as a lead communication counsel in many of the milestone events of Corporate India, including fundraises, M&As, disputes, litigations, issues, and crises.
Bahal is known for providing leadership to the Indian PR industry during major events such as the global financial meltdown in 2008, and the two years of the Covid-19 pandemic. He is also a member of the governing council of The Yoga Institute, Mumbai – the world's oldest body of organised yoga teaching.
In September 2022, the Arthur W. Page Society inducted Bahal into its Hall of Fame. In October 2020, PRovoke recognised his firm Adfactors PR as one of the seven global agencies of the decade.
enba was formulated by the exchange4media Group in 2008 with the objective of recognizing the best in television news, and for rewarding industry leaders who have shaped the future of television broadcasting in India. This year, enba is in its 15th edition, and the jury will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.
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