BARC Week 25: SUN TV continues domination in program category; claims all 5 spots
In the South Indian GEC category, Colors Kannada, Asianet, Sun TV maintained their dominance, while in Telugu GEC category Zee Telugu surpassed Star Maa.
The Broadcast Research Council India’s (BARC) week 25 data was released and in the South Indian GEC category Colors Kannada, Asianet, Sun TV maintained their dominance, while in the Telugu GEC category Zee Telugu Surpassed Star Maa.
In the Malayalam GEC category, Flowers TV maintained its second position in Week 25 also. Star Vijay climbed one position up bagging the second position in the Tamil GEC category.
As in every week Colors Kannada came in the first position with 364 million impressions followed by Zee Kannada with 309 million. Udaya TV came third with 219 million impressions followed by Udaya movies and Star Suvarna came fifth with 157 million impressions.
In the program category Colors Kannada’s Lakshmi Baramma came first with 5 million impressions.
In the Malayalam GEC category, Asianet maintained their first position in week 25 also with 314 million impressions. Flowers TV maintained its second position in this week with impressions of 90 million. In the week 24 also Flowers TV was in second position with 101 million impressions. Surya TV came third with 87 million impressions followed by Mazhavil Manorama with 80 million impressions. Asianet movies came in the fourth slot with 68 million impressions.
The market leader Asianet continued its dominion in week 25 in the program category with its prime-time serials occupying all the Top 5 program slots.
SUN TV bagged the first position with 882 million impressions. Star Vijay climbed one position up finishing second with 470 million impressions, followed by Zee Tamil with 389 million impressions. KTV came fourth with 276 million impressions, followed by Colors Tamil with 75 million impressions.
SUN TV continued its domination in the program category with its programs bagging the five positions. Channel’s super natural serial Nandini came first in the Tamil program category.
In the Telugu GEC category Zee Telugu surpassed Star Maa in week 25 with 497 million impressions. Star Maa came second with 485 million impressions followed by Gemini TV with 388 million impressions. ETV Telugu came fourth with 385 million impressions followed by Gemini Movies.
In the program category Star Maa bagged the first three positions with their prime time serial Karthika Deepam bagging the first position.
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