BARC Week 16: IPL Brings Down Viewership Of Pay GEC Channels

Star Plus recorded a viewership of 323484 Impressions (000s), against 328826 Impressions (000s) last week. Star Bharat too garnered 316206 Impressions (000s) against 334721 Impressions (000s) last week

With Indian Premier League (IPL) underway, Hindi General Entertainment Channels (GECs) have recorded a decline in their viewership numbers. While in the urban market, Colors topped the genre with an improvement in the rating, other major players in the top five slots witnessed a decline in their viewership numbers.

Zee Anmol continued to lead the overall market (U+R) with 714895 Impressions (000s), followed by Star Bharat on second slot with 629922 Impressions (000s). Rishtey climbed on the third slot from the seventh this week with 626201 Impressions (000s), as per the Broadcast Audience Research Council (BARC) India Week 16 data.

This week, in the top five programmes, Zee Anmol’s Kumkum Bhagya garnered the highest viewership and bagged the first slot with 11721 Impressions (000s), followed by Zee TV’s Kundali Bhagya on the second spot with 10331 Impressions (000s) and Kumkum Bhagya on third slot with 8594 Impressions (000s). Zee TV’s another show Ishq Subhan Allah bagged the fourth spot with 8276 Impressions (000s) and Star Plus’ Yeh Rishta Kya Kehlata Hai on the fifth with 7411 Impressions (000s), respectively.

GEC Urban

Colors emerged as the top channel in the urban market with 355118 Impressions (000s). Star Bharat had held this position for the last three weeks. Star Plus witnessed a dip in the rating but maintained its second slot this week with 323484 Impressions (000s), against 328826 Impressions (000s) in Week 15.

Star Bharat too saw a decline in the rating as compared to the last week. This week, the channel bagged third slot with 316206 Impressions (000s) against 334721 Impressions (000s) recorded last week. Zee TV bagged the fourth position with 314519 Impressions (000s) and Sab TV took the fifth rank with 272393 Impressions (000s).

Zee TV’s Kundali Bhagya bagged the first spot among shows in this week with 6392 Impressions (000s), followed by Ishq Subhan Allah on the second spot with 5379 Impressions (000s) and Star Plus’ Yeh Rishta Kya Kehlata Hai on the third spot with 5368 Impressions. Colors’ Rising Star and Zee TV’s Kumkum Bhagya bagged fourth and fifth spots with 5342 Impressions (000s) and 5335 Impressions (000s), respectively.

GEC Rural

Zee Anmol continued to dominate the market with 546647 Impressions (000s) followed by Rishtey on the second slot with 432512 Impressions (000s) and Sony Pal on the third with 400012 Impressions (000s). Star Utsav and Star Bharat stood on the fourth and fifth slots with 362626 Impressions (000s) and 313716 Impressions (000s), respectively.

Kukum Bhagya on Zee Anmol bagged the first spot among shows with 9611 Impressions (000s), followed by Ganga on the second spot with 5501 Impressions (000s) and Sony Pal’s Taarak Mehta Ka Ooltah Chashma on the third spot with 5434 Impressions (000s). Sony Pal’s other two shows CID and Balveer stood on fourth and fifth slots with 4826 and 4790 Impressions (000s), respectively. For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

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