At Rs 943.8 crore, Doordarshan records highest revenue in 5 years
Doordarshan Director General Supriya Sahu announces on Twitter that the channel is no longer a loss-making organisation
Published - 11-April-2019
Director General of Doordarshan Supriya Sahu has announced that the channel has recorded the highest revenue collection in five years. In a post on Twitter, she wrote, "A new record created by team DD. Highest revenue earned in the last five years. Doordarshan turns around. No longer a loss making organisation. Now operationally profitable."
She also shared a chart that explains how much growth the channel has seen in this time period. From Rs 990.5 crore gross in 2014-2015, the collection went up to Rs 1113.7 crore in 2018-19. The net revenue collection has also seen a marked improvement. In 2014-15, the net collection was Rs 884.2 crore, whereas in 2018-19, it has gone up to Rs 943.8 crore.
A new record created by team DD. Highest revenue earned in the last five years. Doordarshan turns around. No longer a loss making organisation. Now operationally profitable.Thank you @mediasurya @shashidigital @raj3eev pic.twitter.com/MLBtYV3jiu— Supriya Sahu IAS (@supriyasahuias) April 9, 2019
Earlier, Prasar Bharti CEO Shashi Shekhar had informed on Twitter that the 154th meeting of the Prasar Bharti board gave its in-principle approval for significant investment in new and quality content for Doordarshan during the year 2019-2020. He also revealed how Doordarshan is looking to fill the gaps left vacant by broadcasters who removed their channels from DD Free Dish. Before BARC India released the Week 13 data, Shekhar had revealed how Doordarshan is looking to regain its space in the GEC genre.
While @BARCIndia has not been making its viewership data public in recent weeks, the importance of DD Free Dish as a platform has become abundantly clear going by the measurement since 1st March. This underscores the opportunity for Doordarshan to regain its space in GEC genre.— Shashi Shekhar (@shashidigital) April 6, 2019
Over the next few weeks the plan for new content on Doordarshan will be finalized. This infusion of new and quality content by Doordarshan should fill the vacuum from the exit of several GEC channels from the Free-To-Air space in general and from DD Free Dish in particular.— Shashi Shekhar (@shashidigital) April 6, 2019
The planned investment in new and quality content in Doordarshan will be targeted towards capturing this opportunity.— Shashi Shekhar (@shashidigital) April 6, 2019
BARC India's Week 13 data saw Dangal TV, an FTA channel, take the top spot across genres. The second position went to Star Sports 1 Hindi despite the fact that IPL 2019 is on.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK