Anuradha Sengupta to make a comeback at Network 18 with CNN-IBN

Anuradha Sengupta who had put in her papers as Features Editor at CNBC-TV18 in Feb 2013, is making a comeback at Network 18 at CNN- IBN and will be based out of Delhi.

Priyanka Mehra 04-February-2016

Anuradha Sengupta to make a comeback at Network 18 with CNN-IBN

Anuradha Sengupta who had put in her papers as Features Editor at CNBC-TV18 in Feb 2013, is making a comeback at Network 18 at CNN- IBN and will be based out of Delhi.

She has also been the editor-anchor of ‘Storyboard’, the longest running feature show on CNBC-TV18 that covers brands, marketing and media, and has also anchored the weekly show ‘Beautiful People’.

Sengupta is said to joining CNN-IBN  next week onward.

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Eros Now expands its content strategy with the launch of Eros Now Quickie

Announces over 50 short-form series under Quickie to release in 2019

exchange4media Staff 1 hour ago

ErosNowQuickie

Eros International has announced that Eros Now, its digital over-the-top distribution service, is further expanding its content strategy with the launch of Eros Now Quickie. In an ambitious move to capture the highly popular short format segment, offering enhanced viewer experience with quality short stories, Eros Now will launch over 50 Quickie series set to roll out by 2019, the first two of which premiere today.

Close on the heels of the successful launch of its long-form Original Digital Series, a comedy Side Hero, and crime drama Smoke, the OTT platform will continue to invest in high quality, Originals that include shorter episodes with the launch of the new Quickie category.

Topical and culture driven fiction, as well as non-fiction stories, ranging across genres including comedy, slice-of-life, docudramas, travel, food and more, will cater to audiences with diverse interests and choices. With each Quickie episode ranging between 8-10 minutes and six to ten episodes per series, the snacky recreational content would be ideal for on the go ‘quick’ viewing. The wide spectrum of content offering is a first-of-its-kind initiative by an Indian Video on Demand that specifically caters to the handheld device consumption eco-system and service that strives to revolutionise content consumption in the digital medium.

The first of the Quickie, Date Gone Wrong, an anthology of quirky stories of various people who had an experience of their first dates going wrong in the strangest and most unexpected manner will start streaming from today. Another of the Quickie titled Paisa Fek Tamasha Dekh, a fun series celebrating the prankster in you will also stream from today.

Commenting on the launch, Ridhima Lulla, Chief Content Officer, Eros Group said, “Eros Now Quickie reiterates our commitment towards providing real value to our audiences by creating unique and original concepts that engage and stand out. We want to continue developing compelling content, expand audience engagement and add novelty to the platform by refreshing the service continually. Quickie is yet another initiative towards our promise of a one stop destination for all entertainment”.

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Star India launches ‘Star Value Pack’ making sports accessible to every Indian

The Value Pack is available in seven languages – Hindi, Bengali, Marathi, Tamil, Telugu, Kannada and Malayalam

exchange4media Staff 1 day ago

Star Value Pack

In keeping with Star India’s belief that every Indian should have access to high quality sports content including cricket, kabaddi, football along with their favourite dose of entertainment, the network has launched the Star Value Pack in seven languages. 

The value pack has the most compelling channels across entertainment, movies, education and sports. Viewers get an incredible line-up of sports properties such as Vivo IPL, ICC Cricket World Cup, BCCI tournaments, Vivo Pro Kabaddi League, Hero Indian Super League and more. This initiative is in line with the New Tariff Regime beginning December 29, 2018 empowering consumers to pay only for what they choose. 

Sanjay Gupta, Managing Director, Star India said, “We believe Entertainment and Sports play a critical role in shaping the nation. By including Sports in the Star Value Pack, we aim to make it accessible to every Indian and thus change the way Sports has been consumed in the country. The Star Value Pack offers viewers the very best from our wide canvas of content across general entertainment, movies, sports and knowledge at unbelievably affordable rates. We have been entertaining, inspiring and serving millions of viewers across India for close to 25 years now, and are delighted to empower the consumer further with even greater choice and value.”

Star Network’s consumer awareness campaign  

Star India has unleashed a nation-wide multi-media, multi-starrer campaign to bring the idea of how affordable the Star Value Pack offerings is. Mega stars like Aamir Khan, Mohanlal, Kamal Hassan, Nagarjuna, MS Dhoni, Bengali movie star Dev, Kannada film star Darshan Thoogudeep, Swapnil Joshi and more are spreading the message to educate the consumers across the nation. They will be joined by prominent Star Network television faces like Divyanka Tripathi, Gautam Rode, Sharad Malhotra, Bhumika Gurung, Sushant Singh and more.

Star India is also giving consumers the choice to select the Star Premium Pack that includes the Star Value Pack content as well as the best of international entertainment, movies, lifestyle and marquee sporting events such as Premier League, Grand Slam events and Formula 1. 

*Exclusive of applicable taxes. Terms & Conditions Apply.

With over 60 channels in eight languages across entertainment, movies, sports and knowledge Star India provides a wholesome offering. Star’s a-la-carte offering allows consumers to subscribe to only what they want to watch. Bouquet offerings are crafted for different language-regional preferences to provide wholesome experience with the best mix of channels. 
 

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New tariff order will bring transparency, give power to consumer: Sanjay Gupta, Star India

Star India has launched Star Value Pack in seven languages, keeping in line with the new tariff regime that empowers consumers to pay only for what they choose

exchange4media Staff 1 day ago

Sanjay gupta

Ahead of the new tariff regime, broadcasters have now started announcing the new pricing of their respective channels across regions. Star India launched its new campaign on December 15, offering the Star Value Pack at Rs 49 in Hindi. 

In keeping with Star India’s belief that every Indian should have access to high-quality sports content, including cricket, kabaddi, football along with their favourite dose of entertainment, it has launched the Star Value Pack in seven languages. Offering content that is suitable for everybody in the family, Star Value Pack offers channels across Entertainment, Movies, Education and the very best in Sports. This initiative is in line with the New Tariff Regime beginning December 29, 2018 empowering consumers to pay only for what they choose. 

In a media roundtable, Star India Managing Director Sanjay Gupta shares the changes that the new tariff regime will bring and Star India’s strategy: 

Changes the New Tariff Regime Will Bring
The biggest change that this tariff order is making is bringing transparency into the whole system of how content is created to how content is bought. The biggest change you will see is transparency. I think this is almost existent in every industry. For the first time now, content and the way it gets sold will be very similar, and this is great value from the consumer point of view. Transparency means that the consumer will have a choice; they can compare what they want to buy or not, and then make choice. It's the biggest shift that the industry could ask for and it's of great value.

Is the Consumer Ready?  
The fact is that the consumer does this every day for every product and category. They are ready and it's beneficial for them and people will learn. Over the next 2-4 weeks, there will be an intense learning experience. Earlier, people were not used to recharge a phone but now it's the easiest thing to do. So, in my mind, the biggest change will be transparency and power to the consumer that this tariff order will bring. 

Star India Strategy
Our strategy is delivering great value to the consumers. We invest in making marquee content or great content across genres. The question we ask ourselves is how do we ensure great value for our consumers through our pricing? Star India is trying to offer great value in every geography. Every consumer feels that sports channels come at a higher price. Earlier, the sports pack was priced around Rs 100-200 but we want to make sure every kid should have access to sports channels in this country. All this will now come in the pack of Rs 49 in Hindi, which I think is of great value. We are trying to make the price affordable to ensure that every consumer has the access to the content. 

Communication is Key 
It requires a lot of communication and education to inform the consumers that the shift is happening, and in my mind it's critical and it's important. We have a different price for different markets on the strength of our bouquet and the content that we are offering. This has never been done before. We need to have complete re-understanding within the organisation and brief our partners. The transition will be little chaotic, but it will settle down. 

Push for a Better Content
The real big change is power to the consumer. The consumer will have the choice to decide. The less performing channels cannot come to the consumers if they don’t like them. Now, if you perform better in order to be recognised by the consumer, the business will be forced to work better and better in the industry. If the channels are powerful the consumer will buy them but the real question is ‘Is the content on those channels powerful enough?’ This will up the game in the industry to perform better and the kind of content they offer.
 

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Meet the power-packed ENBA 2019 jury

ENBA jury to be chaired by Dr Kiran Karnik, Former President, NASSCOM. He will be joined by 23 other members from media, corporate and political arenas

exchange4media Staff 1 day ago

enba logo

Television newsrooms, get ready! The exchange4media News Broadcasters’ Awards are back! 

In its 11th edition now, ENBA will be recognising the best in television news and honour broadcasters and industry leaders responsible for shaping the future of television broadcasting in India.
There are four categories under which participants can send in entries—Programming, Personality, Marketing, and Overall Excellence. ENBA will accept entries from English, Hindi or any other regional language news channels. 

The awards in these categories are chosen by an elite jury. The jury looks at every entry, debates and deliberates over the worthiness of the entry to finally decide if it makes the cut to win a coveted ENBA. 

The 2019 ENBA jury is chaired by Dr Kiran Karnik, Former President, NASSCOM. He will be joined by 23 other jury members from the media, corporate, and political arenas. 
The jury members are: Alok Mehta, Former President, EDI; Harish Shriyan, CEO, Omincom Media Group; Raghav Chadha, National Treasurer & National Spokesperson, AAP; CVL Srinivas, Country Manager, WPP India; Parul Soni, Co-founder & Managing Partner, TTC; Sunil Alagh, Founder & Chairman, SKA Advisors; Amit Wadhwani, MD, Sai Estate Consultants; HK Dua, Indian Journalist & Diplomat, Former Member of Parliament, (Rajya Sabha), Shazia Ilmi, Spokesperson BJP, Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group and BW Businessworld; Kulmeet Bawa, MD, India & South Asia, Adobe, Shravan Garg, Senior Journalist; Anthony Rose, Founder, Chairman & CEO, House of Rose Professional; Dr Himadri Das, Director General, IMI; Sanjay Jha, National Spokesperson, Indian National Congress; Deepa Gahlot, Film Writer and Author; Pradeep Guha, Managing Director, 9X Media, Subodh Narain Agrawal, Founder & Chairman, Euromax Capital; Deepak Verma, Former CEO & MD, AVIVA Life Insurance; Arif Mohammad Khan, Former Cabinet Minister, The Union of India; Madan Bahal, Co–founder & Managing Director, Adfactors PR; Manish Tewari, Former Union Minister of State & Minister of Information and Broadcasting; and Sukumar Ranganathan, Editor, HT. 

ENBA 2019 will be held in New Delhi NCR on February 16. Watch this space for updates. 

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Star Sports #5MinuteAur campaign features sports icons Mary Kom, Sushil Kumar

Col. Rajyavardhan Singh Rathore to be part of the campaign for Khelo India Youth Games, encouraging kids to play for those extra 5 minutes

exchange4media Staff 1 day ago

Khelo India

Star Sports has unveiled a new campaign for Khelo India Youth Games which is scheduled to begin from January 9 in Pune. The film captures the essence of #5MinuteAur, which has a strong call to action.

Taking the Khelo India movement forward, champions Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra, Rahul Chaudhari along with Minister of Youth Affairs and Sports, Olympics silver medal winner Col. Rajyavardhan Singh Rathore will bring out the joy of playing through the TVC.

The #5MinuteAur campaign created this year has a simple insight: we are all born with an inherent instinct to play, kids and adults alike. Portraying this five-minute agreement between a mother and a child, #5MinuteAur highlights the joy of playing and aims to encourage everyone to play a little bit longer.

Establishing the message that sports builds and defines our personalities, the more we play the better we get. The manifesto, “Hum Aaj Aur Khelenge Toh Kal Aur Jeetenge” is true not just for the sport we play, but for life itself.

In its inaugural edition, Khelo India had a strong message “Kheloge Kudoge Banoge Lajawaab” encouraging more kids to play every day. It was an effort towards changing an age-old belief. Building on the core of this message through the #5MinuteAur campaign, Star Sports urges India to encourage kids to play for those extra 5 minutes.

Conceptualised to revive the sports culture in India at the grassroots level by building a strong framework for all sports played in our country, the upcoming season of Khelo India Youth Games will be held across 18 sporting disciplines in the Under-17 and Under-21 age categories.

Scheduled to take place at Shree Shiv Chhatrapati Sports Complex in Pune from 9th to 20th January 2019, Khelo India Youth Games, Maharashtra 2019, will see over 10,000 participants from 29 states and 7 Union Territories.

The games will be brought to life by over 9000 athletes, 1800 technical officials, 1000 volunteers and 1000 personnel working behind the scenes.

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Star India launches new campaign with Aamir Khan & Pankaj Tripathi

The TVC talks about the value pack announced by Star India which offers 12 SD channels (Entertainment, Movies, Knowledge and Live Sports) for Rs 49 per month

Sonam Saini 2 days ago

AamirKhanSachMein

As the days are nearing for the tariff order to come into force on January 1, Star India has launched its first campaign announcing the new vale pack for the consumers. 

The network launched the TVC ‘Vishwas nai Hoga #Sachmein’ with Bollywood superstar Aamir Khan and actor Pankaj Tripathi.

The new TVC talks about the value pack announced by Star India which offers 12 SD channels (Entertainment, Movies, Knowledge and Live Sports) for Rs 49 per month. The 12 channels will include Star Plus, Star Utsav, Star Bharat, Star Gold, Movies OK, Star Utsav Movies, Star Sports 1, Star Sports 2, Star Sports 3, Star Sports 1 Hindi, Nat GEO Wild and National Geographic. 

The new pack starts from Rs 49. The network has announced four packs Value Pack SD and HD and Premium Pack SD and HD. 

The TVC also asks consumers to buy the pack before December 29, 2018 from their cable and DTH operators. 

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

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India Today Group launches Aaj Tak HD, India’s first HD Hindi News Channel

The media group plans to launch the new channel with special features on Business, Bollywood and International News

exchange4media Staff 4 days ago

AajTakHDLaunch

Aaj Tak has announced the launch of India’s first Hindi HD news channel-Aaj Tak HD. Reinforcing its 18 year legacy of being a pioneer, Aaj Tak marks another milestone by ushering in the future through the HD avatar. Aaj Tak HD will be powered by rich exclusives, superior picture and audio quality, lesser ad breaks, making it the preferred news destination.

Speaking on the launch, Aroon Purie, Chairman and Editor in Chief, India Today Group said, “Time and Information are the real currencies of this digital age. We have created Aaj Tak HD to give the viewer the best value on both these counts. Aaj Tak HD has been designed in a way that there will be smaller ad breaks and much more news content than you will find anywhere else. Let me assure you that Aaj Tak HD is not just about High Definition audio-video. This is about High Definition content and more of it. As a market leader with Aaj Tak, we have always been Sabse Tez, and now with Aaj Tak HD we won’t be just Sabse Tez but also Sabse Zyada.”

Aaj Tak has had many firsts to its name, being the first to use 3 D augmented reality graphics during UP elections, first to use drone camera, first to launch election express – the only LIVE and on the move newsroom and by becoming the first Hindi news channel to beat GEC channels on coverage. The brand has always been in the forefront of pioneering new technologies and offering differentiated viewing experience to its customers. The launch of the HD channel will strengthen the company's competitive positioning and will consolidate its leadership in the Hindi speaking belt.

The media group plans to launch the new channel with special features on Business, Bollywood and International News. Aaj Tak HD will be offered exclusively on Tata Sky (Channel Number 508) in India initially, and eventually will become available on other platforms.

Welcoming the viewers to the next level of television news viewing, Kalli Purie, Vice Chairperson, India Today Group said, “Your trust in Aaj Tak has grown year over year. It is our responsibility therefore to always be Sabse Tez... And also to always keep you ahead. Aaj Tak HD will keep you ahead on the technology curve and will service the entire spectrum of your interests including special features on International Content, Business and Bollywood.”

Aaj Tak is the leading channel in both urban and rural Hindi Speaking Markets not only as per BARC but also as per IRS data. With HD variant, Aaj Tak will also go on to attract the best and affluent Hindi viewer profile.

Welcome to an exciting High Definition ride with Aaj Tak HD to the next level of news consumption.

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Zee Hindustan re-launched as anchor-less channel

Zee Hindustan is a 24-hour Hindi TV news channel and a part of Zee Media Corporation Limited. It was launched in May 2017 with the motto 'States Make The Nation'

exchange4media Staff 4 days ago

ZeeHindustan

The Zee Media Corporation, part of the Essel Group, on Friday took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

 

"The anchors who appear on news channels often appear to give colour to a particular story. The viewers who really want to follow, or just know about the news are left with no choice but to watch that anchor. We at Zee sensed this urgency and decided to come up with an alternative which will just give news, without any views. And this is how Zee Hindustan was born," said Rajya Sabha MP and Chairman, ZEE & Essel Group, Dr. Subhash Chandra.


“Camera never lies, and with this new channel, the story will speak for itself and the viewers will get the correct news stories,” Dr Chandra added. "Since the inception of television news in the country, nobody has thought about giving the viewers a channel which can serve this basic purpose. Zee Hindustan fills that void," he said further.


Ashok Venkatramani, MD, ZMCL, said, “The country is heading towards the biggest election battle. In a forced opinionated environment, Zee Hindustan will definitely break the clutter and create a niche for itself amongst viewers. The news in purest form and variety of content will put the channel apart from others”.   


Purushottam Vaishnav, Editor-in-Chief of the channel, said, "It has been a strenuous two-month-long journey for all of us and my team did a commendable job in launching this channel in such a brief time. Zee Hindustan will give you news, without any views."


Zee Hindustan is a 24-hour Hindi TV news channel and a part of Zee Media Corporation Limited. It was launched in May, 2017, with the motto 'States Make The Nation'.

The channel was launched on a day that is of utmost significance for the entire Essel Group. "This was the day 91 years back when my great grandfather founded the firm, which is today's Essel," Dr Chandra had tweeted on the channel's launch.

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BARC Week 49: Zee Anmol retains top spot in overall market

Star Plus continues to lead urban market; Zee Anmol too retains leadership position in rural

exchange4media Staff 5 days ago

barc

Zee Anmol was yet again the leader in the overall market with 847 million impressions, followed by Star Plus on the second slot with 745 million impressions and Star Bharat on the third with 740 million impressions, according to Broadcast Audience Research Council (BARC) India Week 49 data.

In the programme category, Zee Anmol’s Kumkum Bhagya bagged the first slot with 13.9 million impressions, followed by Zee TV’s Kundali Bhagya and Colors’ Naagin3 on number two and three with 13.1 and 12.5 million impressions, respectively. Star Bharat’s Radhakrishn stood at number four with 12.4 million impressions and Zee TV’s Kumkum Bhagya on the fifth with 12.1 million impressions.

Hindi GEC Urban

Star Plus retained its leadership position this week as well with 507 million impressions. It was followed by Zee TV on the second slot with 444 million impressions and Sony Entertainment Television on the third slot with 380 million impressions. Colors and Star Bharat stood at number four and five with 373 million impressions and 370 million impressions, respectively.

Zee TV’s Kundali Bhagya bagged the first position in the programme list with 8.2 million impressions followed by Colors’ Naagin3 on second spot with 8.0 million impressions and Star Plus’ Kulfi Kumar Bajewala on number three with 7.5 million impressions. Zee TV’s Kumkum Bhagya and Star Bharat’s Radhakrishn were on fourth and fifth spots with 7.4 and 6.6 million impressions, respectively.

Hindi GEC Rural

Zee Anmol too continued to lead the rural market with 688 million impressions, followed by Star Utsav on the second spot with 434 million impressions and Sony Pal on the third with 380 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 370 million and 355 million impressions, respectively.

Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 11.6 million impressions, followed by Mahek on the same channel with 8.3 million impressions on second slot and Dangal TV’s Ramayan on three with 7.2 million impressions. Zee Anmol’s Ek Main Aur Ek Tu and Sony Pal’s Taarak Mehta Ka Ooltah Chashma bagged fourth and fifth spots with 7.2 million and 6.6 million impressions, respectively.

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‘Your pack. Your choice’: Broadcasters start educating consumers about new tariff policy

Several networks are running a TVC that informs consumers about new packages and pricing under the soon-to-be implemented TRAI tariff order

exchange4media Staff 6 days ago

TariffTVC

“Your pack. Your choice. Your entertainment,” says a TVC being run by major broadcast networks, informing consumers about new packages and pricing under the soon-to-be implemented TRAI tariff order. The campaign suggests viewers to contact their cable operators for details.

With just days to go before the tariff order comes into force on January 1, broadcasters have started informing consumers about the new pricing policy. As per the order, the consumers can select and pay for the channels they want to watch.

The TVC, which mentions “brought to you in public interest by IBF, Star Network, ZEEL, Sony Pictures Network India and Viacom 18,” also tells consumers that “now, your decision will be the final decision. As per the new government regulation, enjoy the freedom to choose your favourite channel packs and pay accordingly.”

And not just the TVC, some channels have also started showing their price on the distribution platforms.

While broadcasters have started informing consumers about the order, as reported by exchange4media earlier, there still a lot of uncertainty surrounding the implementation of the tariff order.

Sources in the industry say that with petitions against the order still pending in court, DTH/ cable operators are hopeful of a stay order. There is a possibility that the implementation of the order could be pushed further ahead.

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