Home >> Media-Radio >> Article

Sourav Ganguly to become the voice of ‘One Day Mataram’ on Fever 104 FM

19-January-2011
Font Size   16
Sourav Ganguly to become the voice of ‘One Day Mataram’ on Fever 104 FM

Fever 104 FM presents ‘One Day Mataram’, an innovative line up of initiatives for its cricket-crazy listeners. Sourav Ganguly, whom many consider one of the best Indian captains, will be the on-air game expert sharing reviews, previews, and his thoughts on the game.

Speaking on this, S Keerthivasan, Business Head, Fever 104 FM, said, “Fever 104 FM has clearly established itself as the number one sports destination on radio. Living up to our promise, we have put together a very special campaign and we have roped in the captain who literally changed the tide for Indian cricket – Sourav Ganguly. We believe that ‘One Day Mataram’ is a really strong idea that will resonate with cricket-loving audiences and at the same time it will celebrate the one-day format. We are passionate about our cricket and strongly believe that having Sourav Da lead the ‘One-Day Mataram’ movement will only help to create more support for the game. Fans of the game can look forward to some really interesting radio content on Fever 104 FM.”

Fever 104 FM enjoys a reputation of being one of the most sports-friendly radio station and with this relationship, cricket fans in India can now look forward to some great on-air content and other wonderful opportunities. Fever 104 FM will host a series of promotional activities for its listeners as a part of their ‘One Day Mataram’ campaign.

On this occasion, Sourav Ganguly, said, “I’m very happy to be associated with Fever 104 FM for ‘One Day Mataram’. Their concept is unique and their passion for the game is genuine. The format is well structured with high interactivity and engagement. I am really looking forward to being the voice of ‘One Day Mataram’ and I hope to engage with all the listeners of Fever 104 FM.”
 

Tags Saurav Ganguly Fever 104 FM

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey