Home >> Media-Radio >> Article

Ram Ratings Week 4: Fever Leads Mumbai And Delhi

20-February-2018
Font Size   16
Ram Ratings Week 4: Fever Leads Mumbai And Delhi

The fifth week of 2018 of the Radio and Music (RAM) Ratings saw Fever leading Mumbai and Delhi. Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively.
This week in the Mumbai Universe of 12.2 million listeners, Fever FM continued to retain the top spot with 15.9 per cent, followed by Radio Mirchi and Big FM. The latter two interchanged their spot fetching 13.8 per cent and 13.5 per cent respectively. Both Radio City and Red FM retained its fourth and fifth spot with 13.1 per cent and 10.6 per cent share respectively. Early morning followed by mid-morning and morning time band observed the highest listenership on the total radio.

Fever maintained its hold over Delhi market in a universe of 16.5 million listeners with 18.8 per cent share. Radio Nasha and Radio Mirchi also held on to their second and third spot with 12.2 per cent and 11.9 per cent respectively. Radio City and Air FM2 Gold held on to their fourth and fifth spot with 11.8 per cent and 11.4 per cent share respectively. Afternoon followed by early morning and evening time band observed the highest listenership on the total radio.

In Bangalore, Radio City remained in the top spot with improved 25.2 per cent share in the universe of 5.3 million listeners. Big FM, Radio Mirchi, Fever FM and Air FM Rainbow held on to its second, third and fourth spot with 18.3 per cent, 16.9 per cent, 14.6 per cent and 6.7 per cent respectively. Here evening followed by mid-morning and afternoon observed the highest listenership on the total radio.

The Kolkata market was dominated by Radio Mirchi by 20.2 per cent followed by Big FM and Fever FM and Big FM who exchanged their spots with 17 per cent and 16.8 per cent share respectively. Same goes for Red FM and Amar FM which interchanged their fourth and fifth spots with 10.4 per cent and 10.1 per cent share respectively. Afternoon followed by mid-morning and morning time band observed the highest listenership on the total radio.

Tags Fever FM Radio Mirchi Mirchi RAM Ratings

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Open Magazine has terminated the services of Karl Mistry, General Manager (West) and issued a show-cause notice to associate publisher Pankaj Jayaswal. Both of them featured in the Cobrapost sting.

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘spor...

For the launch of its latest range of Beard Care essentials, Bombay Shaving Company has collaborated with Jam8 studio, a brainchild of esteemed music producer, Pritam Chakraborty.