Top Story

Home >> Media-Radio >> Article

Golden Mikes 2018: Red FM, Madison Media, Radio Mirchi, Radio City win big

20-April-2018
Font Size   16
Golden Mikes 2018: Red FM, Madison Media, Radio Mirchi, Radio City win big

exchange4media’s radio awards Golden Mikes 2018 was held at Hard Rock Cafe, Mumbai on April 19. The winners are selected from a Jury which comprises seasoned marketers and agency heads. It was chaired by Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network. 
Commenting on the awards, Bhasin said, "As the jury, we were very impressed with a few things. I think the process was very well-handled. We got a very well-documented shortlist. I'm a big believer in radio as a medium. A little more research and creativity in the medium can take it to a very different level."

Red FM emerged as the Radio Station of the Year with 6 gold, 4 silver, and 6 bronze metals. It won gold in creativity, effectiveness and innovation categories for ‘Mumbai Khadde Mein’. The other three were in broadcaster category for ‘Gumshuda Zebra Crossing’, ‘Sonu POTHOLE Mix’ and ‘Pad Habit.’ Madison Media bagged Radio Agency of the Year with 1 gold and 3 bronze metals.

Childline India Foundation won the Radio Advertiser of the Year.

RJ Malishka Mendonsa’s winning streak continued as she again won RJ of the Year award.
Winners also include Radio City, Radio Mirchi and Ogilvy & Mather. Radio City bagged 2 gold, 7 silver and 10 bronze metals while Mirchi claimed 1 gold, 1 silver and 3 bronze metals. Ogilvy got 1 gold and 1 bronze.

The campaigns which won gold include ‘GST Campaign - GST Ko Thoda Simple Banao, Mirchi 98.3 Lagao’ (Radio Mirchi) and Black And White Holi (Radio City).
Commenting on the work, Bhasin said, "You don't get to see radio work of such standard. Print gets showcased, film gets showcased but radio doesn't get showcased. An award function like this gives us an opportunity to see so much creativity. There is a lot of good work happening in radio."

But he also had a word of advice for radio creatives. "The presentation of work for radio can definitely improve. A good idea could get lost, if you haven't showcased it well," he added.

Please find the complete list below:

Tags Golden Mikes Madison Media Radio City Red FM

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore