Home >> Media-Radio >> Article

Big FM elevates Manish Karnatak As Head- Thwink

23-February-2018
Font Size   16
Big FM elevates Manish Karnatak As Head- Thwink

With an aim to strengthen the network’s leadership team, BIG FM has elevated Manish Karnatak as Head of its soon to be launched content incubator and studio, Thwink. In addition to his role as National Creative Director, he will lead the marquee content studio that works towards enabling strategic innovations and efficient creation of quality content for radio and clients. His role will focus on constructing clutter-breaking content across radio and digital platforms for both audio and video formats.

Commenting on the same, Tarun Katial, CEO, BIG FM, said, “Manish has expertly led the division as the National Creative Director and now in his new role, he has already rolled out high-impact campaigns. With his depth of expertise in the creative conceptualisation process and being a successful content creator himself, we are confident that our new structure will enable us to benefit from new, extraordinary opportunities ahead.”

On his new role at BIG FM, Manish Karnatak said, “We are taking things to a whole new level with Thwink BIG and I would say leading a studio of this scale would be what any creative person in the business would desire. It is the perfect outlet to channelize our creative abilities to deliver enthralling content that benefits all our stakeholders.”

With an experience of over 12 years in the industry, Manish’s forte has been conceptualising and delivering highly acclaimed campaigns for brands. He mastered the art of creative design in the field of advertising and has worked with leading agencies like FCB Ulka, M&C Saatchi, JWT among others where he started as an art director and also scripted films for established brands like Nike, Lays, Nestle, GSK and so on. He then entered the world of radio where he was an RJ for a Delhi radio station and also hosted a popular afternoon show. He has a flair for copywriting, designing, voicing, video making, comedy. Combining his passion for comedy with his creative talent, he launched a YouTube channel called ‘Mania Ki Duniya and Bollywood Classroom’ which gained immense popularity in a short span of time with followers exceeding 1.5 million.

Adding credibility to his exceptional talent are the many accolades won under his leadership. Manish and his team have swept awards right from IRF to ABBY’s in the past. He has been part of the jury at ABBY and represented India at the Ogilvy Global Conference.

Tags Tarun Katial Big FM Manish Karnatak

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression

Mathrubhumi Media School will offer PG diploma courses in print & broadcast journalism