MY FM releases booklet on radio marketing at ICMA'16
On the occasion of exchange4media’s inaugural Indian Content Marketing Awards, MY FM released ‘R(e)volution of Radio’, a booklet on the importance of radio in a brand’s marketing strategy
Published - Sep 1, 2016 8:25 AM Updated: Sep 1, 2016 8:25 AM
The exchange4media group held its inaugural Indian Content Marketing Awards yesterday (August 31, 2016) at Hard Rock Cafe, Mumbai. The awards recognized the best work done in content marketing over the course of 2015.
On the occasion of the awards, MY FM released a booklet, entitled “R(e)volution of Radio”. It is an initiative by the FM operator to focus on the importance of radio.
The booklet is a collection of conversations with the ‘Who’s Who’ of the advertising world as well as various marketing heads across industries about the unquestionable power of radio.
Recent government studies suggest that radio in India could potentially reach up to 98.5 per cent of the population, which is nearly double the reach of TV, so one can imagine the hold of radio over multiple markets and the kind of importance it holds in any marketer’s strategy.
In this booklet, the likes of Prasoon Joshi from McCann World Group, Raj Sarkar from Ford India, Arpita Menon from Star India, P Balendran from General Motors India, etc. talk about radio as a marketing medium, what the future holds for radio and how marketers can use radio as a medium for brand building.
Speaking on the occasion, Harrish Bhatia, CEO of My FM and a media industry veteran & radio expert said, “We were dabbling with this idea two years ago because we found that there were some clients who do not understand how radio works. While thinking about this, we decided to even approach CMOs and the creative people. We have been doing it for two years and we now decided to publish it in the form of a booklet. The idea is to reach out to a larger audience, including media institutes. We want to explain the power of radio and its advantages to the market.”
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