My favourite RJ: Simran

The energy with which RJ Simran puts across something as banal as traffic updates makes her different, says Megha Ahuja of Maxus India

e4m by Saloni Surti
Updated: Dec 7, 2012 7:46 PM
My favourite RJ: Simran

To put across the most ordinary thing with energy and vigour is a talent possessed by very few and RJ Simran is one of them. Megha Ahuja, Business Group Head – Mobile, Maxus India says she is fond of RJ Simran because she is energetic and keeps the audience glued.

RJ Simran hosts the morning show on Radio City and is known for her bindaas attitude, and her take on the city and its issues.
exchange4media chats with Megha Ahuja about her favourite RJ and what makes her special.

Who is your favourite RJ?
My favourite RJ is Simran from Radio City. She hosts the morning show ‘Dhinchak mornings’.

What do you like about RJ Simran?
RJ Simran brings a lot of energy on air. The way she puts across the content keeps the audience hooked. Even while speaking about things as normal as traffic updates, she sounds energetic.

When do you tune into radio the most?
I tune into radio the most in the morning, while going to work.

Do you think RJs these days manage to create a connect with their listeners?
Sometimes yes, they do connect and sometimes not. They do try, however, at times poor timings of advertisements or content pushes the listeners to switch channels, which interrupts the RJ-listener connect.

With increasing commercial pressure, do you think RJs manage to keep their content objective?
I feel the commercial pressure affects the listener’s experience. For instance, when I am glued to a station and suddenly an advertisement comes up, I will change the station. The advertisement timings are really poor.

From the advertising and media industry, which personality do you think could make a marvelous RJ?
Anybody who has the ability to connect can make a good RJ. I feel Shahrukh Khan can make an awesome RJ, because he can connect with the audience and also has good sense of humour. 

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