Shampoos/ conditioners print ads jump 121 pc during Jan-Oct: AdEx Analysis
Print advertising of the shampoos/ conditioners category grew by a whopping 121 per cent during January-October 2010, as compared to the same period in 2009. Torque Pharmaceuticals advertised the maximum for shampoo/ conditioner brands in print, while Pantene Pro V Nourished Shine gathered the maximum share of all new shampoo/ conditioner brands advertised in print during this period. More
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
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The campaign has been conceptualized and executed by creative agency J. Walter Thompson.
He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.
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