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Radia tapes: What does the country think? The impact Synovate Opinion Poll reveals

30-November-2010
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Radia tapes: What does the country think? The impact Synovate Opinion Poll reveals

Just two years ago, after the 26/11 terror attacks, Indian media was accused for its insensitive coverage of the entire episode. The same media today has been jolted by the Niira Radia tapes controversy and the very grounds of credibility on which journalism thrives are being questioned. In a bid to gauge the reactions of Indians to the entire controversy, the ‘impact Synovate Opinion Poll’ was carried out in five cities – Delhi, Mumbai, Kolkata, Chennai and Bangalore.

The revelations of lobbyist Niira Radia tapes point to a nexus between high profile editors and politicians that some allege compromises the integrity of the journalists and the media entity they represent.

According to the poll, 86 per cent of the people feel let down by the news of senior journalists being compared to fixers. As many as 66 per cent think that media is protecting its own tribe by not reporting on the tapes adequately. When asked which profession people trusted the most, journalism as a profession could garner merely 3 per cent of the votes. The poll, which appears in the recent issue of ‘impact’ magazine, brings forth several important subjects and revelations about the journalism profession.

The objective of the first ‘impact Synovate Opinion Poll’ was to find out whether corruption was permeating departments believed to be squeaky clean. It also raises questions about the profession of journalism, which has been considered a highly ethical profession in India.

impact, India’s leading marketing magazine from the exchange4media Group, had commissioned Synovate, a global market research company, to delve into the psyche of educated Indian minds and find out what treatment they would give these serious issues. The general public appears to be disillusioned with the Indian media, which has been known for its high values and credibility.

 

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