Top Story

Home >> Media–Print >> Article

Price war erupts in Bhagalpur among Hindi dailies

22-February-2011
Font Size   16
Price war erupts in Bhagalpur among Hindi dailies

Hindi daily Hindustan and Dainik Jagran have reduced the cover price for their Bhagalpur (Bihar) editions. The newspapers, which were available at Rs 4, are now available at Rs 2. The Bhagalpur (and neighbouring districts) newspaper market, which is estimated at approximately Rs 10-12 crore, recently got a new entrant – Prabhat Khabar. This strategic move from Hindustan and Dainik Jagran is being seen in the backdrop of the low cover price of Prabhat Khabar.

There was, however, no official comment available on this development from either Hindustan or Dainik Jagran. Meanwhile, KK Goenka, MD, Prabhat Khabar, said, “While this development in the market shows the impact of Prabhat Khabar, it also indicates the acceptability of our product.”

It may be recalled that Prabhat Khabar had launched its Bhagalpur edition, priced at Rs 2, on February 10, 2011. Prior to this launch, Bhagalpur was getting the newspaper from Patna and the edition was priced at Rs 3. At that time, both Hindustan and Dainik Jagran were priced at Rs 4 each.

At present, there are three major newspapers in the Bhagalpur market – Hindustan, Dainik Jagran and Prabhat Khabar. According to the census of 2001, Bhagalpur’s literacy rate stands at 49.50 per cent. While the male literacy rate in Bhagalpur is 59.2 per cent, female literacy was registered at 38.1 per cent.

Also read:
Prabhat Khabar rolls out Bhagalpur edition
 

 

Tags Nitin Pandey Dainik Jagran Prabhat Khabar Hindi Dailies

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space