Pankaj Belwariar has resigned from the post of Vice President Marketing at Sakal Media Group, where he had been working since April 2015.
Belwariar structured the national market for Sakal by having a strong network presence in all states and implemented the concept of Integrated Marketing Solutions and could garner higher revenues from client.
Belwariar was associated with Malayala Monorama Co Ltd, for a long period between February 2003 and Marc 2015, as Senior Regional General Manager, he conceptualized and implemented strategic marketing initiatives to catalyze revenue growth and scale ambitious business milestones in Print, TV, Online, Radio and Magazine division of company.
During his tenure the company registered a phenomenal upsurge in ad revenues, from Rs.16 crores in 2002-03 to Rs.25 crores in 2005-06, and 2007-08 Rs.37 crores. It touched 88 crores in 2013-14.
He has also been associated with Amar Ujala as Regional Manager between April 1998 to 2003, and was working as Manager Marketing between June 1995- April 1998.
Before joining Amar Ujala, Belwariar worked with The Times of India, Patna/ Lucknow between August 1991 - June 1995 as Assistant Manager âResponse, and Patna between September 1992 till June 1995 after being promoted from the post of Senior Officer, Lucknow.
He has also worked with Real Value as Assistant Territory Manager â Head of Lucknow branch and MRF Ltd. Kolkata branch as Sales Supervisor â Asansol.
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He joined the company in 2016 as Head of India and South Asia at Discovery Network