Home >> media-print >> Article

Not 13 pc, print will grow at 18 pc: Sanjay Gupta, Jagran Group

26-February-2011
Font Size   16
Not 13 pc, print will grow at 18 pc: Sanjay Gupta, Jagran Group

The Pitch Madison Media Advertising Outlook 2011 expects the print medium to grow at 13 per cent in 2011. However, Sanjay Gupta, CEO, Jagran Group and Editor, Dainik Jagran, has a more bullish view. He said, “I do not agree with the 13 per cent growth projected growth for the print medium, as I believe growth in print will go till 17-18 per cent and I definitely do not see it slowing down.”

While some government policies could impact the growth of print media, Gupta felt that should impact growth coming from the education sector only.

He noted that print today was attracting sectors that were earlier heavy advertisers on only TV. “More and more FMCGs are using print as a medium these days and I see premium brands coming towards print too,” he said. In the print ad pie worth Rs 10,000 crore, FMCGs’ share has gone up from 5.7 per cent in 2008 to 7.4 per cent in 2011.

Gupta was of the view that unlike television ads, advertising in print did not get fragmented. Though he admitted that there was cut-throat pricing going on in print media nowadays, he stressed that it was still the first choice and where the maximum eyeballs came from.

Regarding categories that would fuel growth in print, the Jagran Group CEO felt that retail was still not tapped well. “Local retail has not been captured and the Government too is encouraging this category. Meanwhile, classifieds are a growth driver for multi-edition newspapers like ours and it gives us great flexibility,” he remarked.

Television, he said, was fragmented as far as viewership was considered. Whereas print had an edge over TV as it was a medium of appointment reading. “People might miss TV shows, but they do not miss reading the newspaper every morning,” he noted.

As compared to the West, the print medium certainly has an edge in India. “With literacy levels going up in India, the need to consume print is being felt like never before. You can’t tend to ignore print the way it is being ignored in the West,” Gupta said.

“Once you actually deliver, print is more efficient than TV. In future, print will surpass the growth projection and surpass all expectations,” he affirmed.

Gupta was delivering a special address titled ‘Print Media: Reflections on the recovery & Expectations from the Future’ at a forum organised in Delhi on February 25, 2011 to discuss the findings of the Pitch Madison Media Advertising Outlook 2011. The Pitch Madison Media Advertising Outlook forum was presented by STAR Majha, while i-Next was the co-sponsor.

(Full coverage of the Pitch Madison Media Advertising Outlook forum will be carried on the website on Monday, February 28, 2011.)
 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space