ï»ż

Top Story

Home >> media-print >> Article

NaiDunia launches 'YuvaCocktail' in Indore

16-February-2011
Font Size   16
NaiDunia launches 'YuvaCocktail' in Indore

Continuing with its youth focus, Hindi newspaper NaiDunia launched ‘YuvaCocktail’, a youth-centric bilingual supplement, on February 13, 2011 in Indore city (Madhya Pradesh). The four-page Sunday supplement carries content on lifestyle, leisure, gadgets, and so on. The daily will soon launch the supplement in Bhopal and Raipur as well.

Speaking on the supplement, Debu Mishra, VP, Sales and Development, NaiDunia, said, “This premium product is specially made for the youth who are more concerned about their lifestyle.”

It may be recalled that NaiDunia had launched a supplement, ‘Yuva’, in July 2010, which is available with the mainline NaiDunia newspaper on Thursdays. When asked why two youth-centric supplements in a week, Mishra replied, “We have got a good response on these supplements. These were proved to be very interactive and participation from the youth made them more popular.”

YuvaCocktail’s content ranges from stories to blogs, debate to travelogues, foodie spots in Indore to homemade recipes, style and fashion to the world of TV, and from funny movie reviews to web sneak peek. Moreover, a full size ‘Poster of the Week’ will be a major attraction.

In a bid to connect with young readers, NaiDunia had launched a newspaper for school children in Indore on November 15, 2010. Priced at Re 1, the eight-paged Berliner was published six days a week and had been launched simultaneously in 20 schools of Indore and was available in the schools on demand only.

Mishra said that for these youth supplements, the group was targeting all advertisers who saw youth as their TG. “If the response to our youth-centric initiatives remains good, we can soon come up with a newspaper dedicated to youth,” he added.
 

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on