Home >> Media–Print >> Article

Nai Dunia ties up with Star Plus for 'Nayika Club'

25-January-2011
Font Size   16
Nai Dunia ties up with Star Plus for 'Nayika Club'

Hindi general entertainment channel Star Plus has joined hands with Hindi daily Nai Dunia for its women centric weekly activity Nayika Club. With Star Plus joining in as the principal sponsor, Nayika Club now spreads its wings in 13 towns of Madhya Pradesh.

Speaking on Nayika Club concept, Vinay Chhajlani, CEO, Nai Dunia Media said, “While women are said to be the other half of the population and the constitution of India too guarantees equality of sexes, the common woman is still largely uninformed and subject to oppressive conduct. From the newspaper’s perspective, we see female readers forming only one third of our readership. Therefore, we thought of reaching out to the women of the city, perk up the interactivity with them as readers and encourage them to come forth and speak up.”

He further noted that the free membership format of Nayika Club was introduced in May 2009 at Indore and this popular activity has been running successfully since then.

Named after the weekly women’s magazine ‘Nayika’, Nai Dunia Nayika Club is a kind of activity wherein interactive sessions are organised for ladies in different areas of the city. The participants get an opportunity to interact with experts on issues such as self development, social problems, health, fitness, diet, self defence, banking, child care etc.

Speaking on this tie-up, Anupam Vasudev, EVP Marketing and Communications, Star India Pvt. Ltd. remarked, “Every activity ends with fun games for the participating ladies. Star Plus has always celebrated the spirit of the woman. In this emotional and endearing relationship with our viewers there have been many milestones. One such was when we took the pledge of ‘Rishta Wahi Soch Nayi’ and unveiled our philosophy in the background of changing India while maintaining the values that have endeared ourselves to our viewers.”

He further said, “We have forged relationships with our viewers at multiple platforms and levels. The Nayika Club is one such initiative which will complement our efforts. We will work towards making it an empowering and at the same time an entertaining interaction.”

Meanwhile, Arpan Chatterjee, Chief Sales and Marketing Officer, NaiDunia Media, stated, “With ever increasing following of Nayika Club amongst women, it made sense for us to come together with popular channel like Star Plus. This has helped widen the scope for both of us in the Hindi heartland. While Nayika Club will expand its base horizontally, Star Plus gets to interact directly with its TG.”

Nayika Club will now have a new format which is going to be more interactive, friendlier and much more fun filled. The activity is now being introduced in various cities within Nai Dunia circulation area which includes Ujjain, Burhanpur, Bhopal, Sagar, Gwalior, Bhind, Jabalpur, Satna, Rewa, Chhindwara, Damoh and Katni.
 

Tags Nitin Pandey Naidunia Star Plus

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS

Open Magazine has terminated the services of Karl Mistry, General Manager (West) and issued a show-cause notice to associate publisher Pankaj Jayaswal. Both of them featured in the Cobrapost sting.

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘spor...

For the launch of its latest range of Beard Care essentials, Bombay Shaving Company has collaborated with Jam8 studio, a brainchild of esteemed music producer, Pritam Chakraborty.