Home >> Media–Print >> Article

Magazine industry should leverage the disruptive potential of digital age: Dr Shashi Tharoor

16-January-2018
Font Size   16
Magazine industry should leverage the disruptive potential of digital age: Dr Shashi Tharoor

At the 11th Indian Magazine Congress in New Delhi, Dr Shashi Tharoor, Author and Honorable Member of Parliament, delivered the closing keynote address around the current state of affairs of the media world and how magazine journalism could leverage the power of digital to stay relevant.
Calling himself “the child of the Indian Print media”, Dr Tharoor spoke about the rapid growth of social media platforms and how they in turn have altered the business models of most media houses. “The exponential growth of social media is there for all of us to see. Platforms like Facebook, WhatsApp and Twitter have increasingly become the first source of news coverage and general information, across the younger generation in particular. For young people, the principal source of news is social media. With 200 million WhatsApp users and 241 million Facebook users, the development of social media has definitely meant that the media industry’s business model is changing from that of a content publisher to that of a user-generated content facilitator.”
Dr Tharoor also spoke about the ethical challenges that media practitioners often face while coming to terms with credibility and speed of news. He said, “Today, smartphones have made everybody a content-creator and if every citizen is a source of news input in this way, the media itself has changed beyond recognition. Moreover, social media also brings up a number of ethical challenges to the media industry as a whole. The primary one being the issue of verification of facts and the issue of the unabashed spread of fake news. The media, in its rush to break stories, has fallen prey to inevitable rush to judgment. It has, too often, become a willing accomplice of the motivated leak and the malicious allegation and journalists today have no time and no inclination to check or verify the facts.”
Sharing his suggestions about making magazines more relevant in this digital first world, Dr Tharoor added, “We must encourage a culture of fact verification and accuracy that the industry in many places, with some honorable exceptions, is clearly bereft of. If we can hold our politicians, businessmen and women to account for the claims and the promises they make, we must also begin to evaluate journalists and news organizations, too, on the same scale. The magazine industry should leverage the diversity of its ranks along with the disruptive potential of the digital age to stay relevant.”

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

right
left
DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the company’s vision for the Indian market

It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral

The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games