Home >> Media–Print >> Article

IRS Q3 2010: Periodicals do well in this quarter, see overall growth

03-December-2010
Font Size   16
IRS Q3 2010: Periodicals do well in this quarter, see overall growth

English periodicals have done relatively well in IRS Q3 2010 after last quarter’s dismal performance. English monthlies, weeklies and fortnightlies have all recorded overall positive growth for the genre. Monthlies, weeklies and fortnightlies recorded a growth in AIR of 0.58 per cent, 3.91 per cent and 1.96 per cent, respectively.

Six out of the top ten periodicals have recorded positive growth in AIR in the latest quarter as compared to only three in Q2.

Weeklies
India Today is the most read weekly, followed by Outlook and The Week. All three have recorded positive growth in their Average Issue Readership (AIR). India Today has seen a marginal 0.51 per cent growth in its AIR at 1,780,000. Outlook’s AIR growth stands at 1.10 per cent at 458,000. The Week has recorded an AIR of 296,000, up 7.64 per cent from its Q2 figures of 275,000.

Monthlies
Readers Digest is the most read monthly, followed by General Knowledge Today and Competition Success Review, at No. 2 and No. 3, respectively. However, Readers Digest and General Knowledge Today have seen a decline in their AIR at 7.21 per cent and 1.04 per cent, respectively. Readers Digest has recorded an AIR of 1,068,000 in Q3 as against 1,151,000 in the previous quarter. General Knowledge Today has registered an AIR of 953,000 in this quarter as against 963,000 in Q2.

On the other hand, Competition Success Review has seen a 2.91 per cent growth in AIR at 707,000 in Q3, as compared to 687,000 in the previous quarter.

Fortnightlies
The fortnightly magazines segment is dominated by Filmfare, followed by Business Today and Femina. Filmfare has seen a 1.60 per cent drop in AIR, from 375,000 in Q2 to 369,000 in this quarter. Both Business Today and Femina have recorded positive growth in readership of 7.10 per cent and 1.54 per cent, respectively.

[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]

 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS

Open Magazine has terminated the services of Karl Mistry, General Manager (West) and issued a show-cause notice to associate publisher Pankaj Jayaswal. Both of them featured in the Cobrapost sting.

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘spor...

For the launch of its latest range of Beard Care essentials, Bombay Shaving Company has collaborated with Jam8 studio, a brainchild of esteemed music producer, Pritam Chakraborty.