Home >> media-print >> Article

IRS Q3 2010: Dailies have much to cheer in Bihar; English biz dailies chart high growth paths

07-December-2010
Font Size   16
IRS Q3 2010: Dailies have much to cheer in Bihar; English biz dailies chart high growth paths

Like the trend in this quarter goes, most newspapers in Bihar have seen growth, with just five seeing a decline in their average issue readership (AIR). Being a largely Hindi speaking state, not surprisingly the top four publications are Hindi dailies, with Hindustan leading the list.

Of the 14 newspapers mentioned, just five have gone down the de-growth path. Among the top five dailies, two have witnessed decline.

Hindustan leads the Bihar market with a readership of 4,515,000, which is a 5.15 per cent increase from its readership of 4,294,000 in Q2. Dainik Jagran has also shown minor growth of 0.60 per cent and has registered a readership of 2,527,000, as compared to an AIR of 2,512,000 in Q2, while Aj has grown by 10.92 per cent with a readership of 264,000 in Q3 from 238,000 in Q2.

Hindi daily Prabhat Khabar, on the other hand, has shown a decline of 7.36 per cent, with its readership falling from 231,000 in Q2 to 214,000 in the current quarter. The Times of India has also witnessed a decline of 2.17 per cent in its readership at 135,000 in Q3 from 138,000 in the previous quarter.

The other dailies that have witnessed decline in the Bihar market are Rashtriya Sahara, i-Next and The Hindu, which have registered a de-growth of 13.56 per cent, 22.94 per cent and 26.67 per cent, respectively.

Meanwhile, Hindustan Times, Business Standard (Hindi) and The Telegraph have all shown positive growth of 19.74 per cent, 38.46 per cent and 40.00 per cent, respectively.

The English business newspapers have done extremely well in the state, growing by huge percentages. The English edition of Business Standard grew from an AIR of 2,000 in Q2 to 4,000 in the current quarter, a 100 per cent growth. But it is The Economic Times that has seen a whopping 240 per cent growth in readership – from 5,000 in Q2 to 17,000 in in the current quarter.

The Financial Express, which had not featured among the dailies in the state in the previous quarter, has recorded a readership of 1,000 in Q3.

[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]

 

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space