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Delhi Press hikes ad-rates for magazines

15-April-2011
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Delhi Press hikes ad-rates for magazines

Delhi Press is set to raise its advertising tariffs by 10-15 per cent across some of its flagship magazines. A press note from the group has noted that the rate increase is commensurate with scaled improvements in quality that offer an enhanced reader experience. The paper quality, stringent editorial standards, investments in news printing technologies that provide the same look, feel and form factor that any global magazine brand in India purports to offer.

The full-page colour card rate of Grihshobha Hindi and Saras Salil Hindi are being re-calibrated from Rs. 3.25 Lac to Rs. 3.75 Lac. Likewise, the pricing for Grihshobha Kannada and Marathi are also being now calibrated. For these two magazines, the price moves from Rs. 1.10 Lac to Rs. 1.40 Lac. Grihshobha Gujarati stands re-priced to Rs. 1.10 Lac from the earlier Rs 90,000. Meanwhile, the Caravan too stands revised from Rs. 1 Lac for an FPC to Rs. 1.50 Lac.

A press note from the group noted that the revised pricing will also attempt to partially offset the inflationary trends in distribution cost-base.

Speaking on the development, Anant Nath, Director, Delhi Press Group, said, “We have further consolidated our leadership position in terms of editorial offering and production quality of our magazines. All the language editions of Grihshobha have been editorially improved in terms of design, presentation and content. Similarly, Sarita, our flagship brand has seen a complete revamp. This increase comes after a period of more than 3 years during which we have grown from strength to strength. In this, there is a definite value addition to the advertiser too.”
The tariffs and media kit, along with advertising policy can be referred online as well on: http://www.delhipress.in/advertise.aspx

 

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