Home >> media-print >> Article

Budget'11: No respite for DTH industry

01-March-2011
Font Size   16
Budget'11:  No respite for DTH industry

Contrary to what DTH players were hoping for, the Union Budget 2011 has given no relief from higher duties on set-top boxes (STBs). Also, there are no sops regarding entertainment taxes, license fees, or customs duties from the Finance Minister in his Budget speech in Parliament on February 28, 2011.

License fee, which is around 10 per cent at present, has not been revised by the Government. Besides, the industry continues to face entertainment tax, sometimes as high as 25 per cent, from various State Governments. The customs duty on import of STBs also did not the Government’s attention. With nearly 90-95 per cent of STBs being imported in India, it has always been an extra burden.

Reacting to the Budget declarations, Salil Kapoor, COO, Dish TV, stated, “As an industry, we have been expecting a lot from the Union Budget 2011, but no relief was given to us. Neither, duties on set-top boxes nor entertainment tax was reduced. There was no any relief on the part of license fees also from the Finance Minister.”

Meanwhile, one section of the industry is not much worried as their expectations were not very high from the Budget. While, Airtel Digital TV refused to comment on how they saw the Budget’s impact on the industry, Tata Sky was in no hurry to review the Budget haphazardly. Vikram Mehra, CMO, Tata Sky, said that they would take a few days to assess the Finance Minister’s Budget speech on various industry related issues.

The Government’s apathy towards the industry has not only disappointed the DTH owners, but is being seen as a setback to the drive for digitisation. However, industry experts believe that there is still hope for the industry if the State Budget gives them some relief in various other taxes, including entertainment tax.

Also read:
Budget'11: Lower licensing fees, duties on STBs – DTH players

 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns