Why ‘The Hindu’ won’t let you forget the Chennai Calamity

The Hindu has started its rehabilitation campaign for Chennai with a heart-warming message that captures the magnitude of the disaster in its quintessential style

e4m by Madhuwanti Saha
Updated: Dec 10, 2015 8:07 AM
Why ‘The Hindu’ won’t let you forget the Chennai Calamity

The recent floods in Chennai not only affected human lives but even crippled the voice of the public---media, especially those based out of the city.

For the first time in its history, The Hindu newspaper was unable to come out with its print edition on December 2. They came out with a disclaimer. “Consequent to the heavy rain, print editions of The Hindu dated December 2, 2015, in Chennai, Vellore, Puducherry and Tirupati have been cancelled after taking into consideration the safety of those in the distribution network. However, the Chennai edition has been uploaded online in PDF format for the benefit of our readers.”

The Hindu was back the next day covering extensively the damage incurred by the torrential rains across the city. It devoted almost the entire space to highlight the plight of people affected by the sudden deluge.

On December 9, The Hindu it came out with a heart-warming message on the back page of its Chennai edition. Meant for its charitable trust—Shreyas, which is working on the rehabilitation of those displaced by flood, the message captures the magnitude of the disaster with an emotionally rich content combined with compelling design.

The message reads:  “If a little bit of water could ruin your morning paper imagine the effects of a severe flood on thousands of lives.”

Crisp, emotional and appealing, The Hindu has shown how not to let people forget the Chennai calamity.

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