The Hindu records 20% circulation growth Y-O-Y: ABC Report

“The continuing leadership of The Hindu in South India reaffirms the consumers’ trust and confidence in our newspaper," says CRO Suresh Balakrishna

by exchange4media Staff
Published - Nov 30, 2018 1:16 PM Updated: Nov 30, 2018 1:16 PM
hindu

The Hindu has had a dramatic growth of 20% in circulation during the period January-June 2018 over the same time period in 2017 in South India, as per the Audit Bureau of Circulations’ recent report. The Hindu continues to be one of South India’s No.1 English dailies with 11,79,870 copies (main  10,95,874; variant 83,996) for the period January-June 2018. The Hindu is the second largest English daily in the country with a total all-India circulation of 13,97,955 copies (main 12,93,894 + variant 1,04,061) for the January to June 2018 period.

 

In Tamil Nadu, The Hindu has a circulation of 4,81,197 copies (main 4,35,770; variant 45,427) and is the only certified English newspaper across the state. In Kerala, The Hindu has a circulation of 1,44,005 copies (main – 1,38,278; variant – 5,727). In Karnataka, The Hindu has achieved a strong No. 2 position with 2,82,726 copies (main 2,69,824; variant – 12,902), which represents a 100% growth over the January-June 2017 period. In the combined states of Andhra Pradesh and Telangana, The Hindu’s circulation stands tall at 2,61,326 copies (main – 2,41,820; variant – 19,506). In geographies north of the Vindhyas, The Hindu is the highest priced English daily and continues to serve a discerning audience that appreciates quality journalism through its 2,17,217 (Main – 1,97,152; Variant – 20,065) copies.

 

“The continuing leadership of The Hindu in South India reaffirms the consumers’ trust and confidence in our newspaper. We are truly grateful for this support from the public and look forward to engaging more actively with our readers,” says Suresh Balakrishna, Chief Revenue Officer, The Hindu Group.

 

The Audit Bureau of Circulations (ABC) is a non-profit, voluntary organisation that checks and verifies the circulation figures of publications every six months against uniform set of guidelines. The ABC-certified numbers are released publicly to ensure that the advertising community has access to an accurate representation of the number of newspaper copies that reach genuine readers.

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