Mumbai Mirror begins day one with two-lakh circulation

‘Mumbai Mirror’ launched this morning marking the beginning of the print war in the city. Divulging that the compact has begun with a circulation of 2 lakh, Vineet Jain, MD, Bennett, Coleman & Co. Ltd., said that TOI is prepared for the threat that Mumbai Mirror can pose to the flagship paper itself. For more on the inaugural issue, read on…

e4m by e4m Desk
Published: May 30, 2005 8:08 AM  | 5 min read
Mumbai Mirror begins day one with two-lakh circulation

The first of the new English newspapers expected in Mumbai, ‘Mumbai Mirror’ was launched this morning marking the beginning of the print war in the city. Divulging that the compact has begun with a circulation of 2 lakh, accompanied by the launch campaign today, Vineet Jain, Managing Director, Bennett, Coleman & Co. Ltd., said that The Times of India is prepared for the threat that Mumbai Mirror can pose to it. “It is growth for the group first. This will lead to the overall expansion of the print market and in the process, if there is cannibalisation, it is all right. Internal cannibalisation is healthy,” he remarked.

Mumbai Mirror inaugural issue
With a broadsheet in the picture and several magazines, one would think that going for a compact was an obvious choice. Jain elaborated, “Compact is a tried and tested format internationally. Respected papers like The Independent and now Wall Street Journal have adopted it. In an age when everything is going for a concise size – ranging from laptops to iPods -- the same makes sense for today’s newspapers too. You never know, in a matter of time, we might turn the TOI to a compact as well.”


According to Jain, the challenge for the newcomer will be to take on the Times itself but the beginning has happened at the No. 2 spot. “The objective is a difficult one, to have a higher circulation than TOI, but we have started on a healthy note. In regard to circulation, we are already the No. 2 player beginning with a circulation figure of two lakh on day one,” he said.

Mumbai Mirror’s Brand Director, Bhaskar Das, who is also Executive President, Response, is clear about the paper’s way forward. He observed, “Mumbai Mirror is a paper that reflects the Mumbai spirit and addresses the youth. The paper will be a crisp presentation of everything that is of importance to the Mumbai reader.”

This point was further accentuated with Mumbai Mirror being launched by actor Abhishek Bachchan and Chief Minister Vilas Rao Deshmukh explaining to the gathering why the paper would be an asset to the people in Mumbai. He said, “I thank the Times for bringing a paper which identifies the growing needs of the Mumbai youth ‘sspirit. I hope the paper finds its right place in the Mumbai market.”

Bachchan was more to the point when he said, “All you people out there, please go buy the paper!”

The Times Group had gone all out to mark the beginning of its newborn – the launch event took place at the Gateway of India, amidst fireworks, laser shows, para gliders marking the sky with the red and black Mumbai Mirror logo and, courtesy some clever lighting, the brand name was over the Gateway of India itself.

Mumbai Mirror – A close look at the inaugural issue

As promised, the inaugural issue is a 48-page morninger, and carries an ‘Invitation Price Rs 2’ pointer.

The compact presently has three content pages in colour – cover page, one world page and one entertainment page.

In context to advertising, the compact has an eight-page classified special called ‘Your Connect’. Of the balance 40 pages, there are nine full-page ads including a centrespread with advertisers like Provogue, Videocon, Suzlon and Sahara One. The paper has a good quotient of local advertisers like Vijay Sales, Raunak Group, Gracious Communication, etc.

Other local advertisers like Book Zone and Ice tea have promotional offers for Mumbai Mirror readers in the inaugural issue. The fact that the compact will be heavy on that factor is evident from the cover page itself, which has the line ‘This paper is your free movie ticket’ written on top of the masthead. It has a tie-up with Fame Adlabs for this.

One cannot miss the advantage that the compact size has for a few advertisers in terms of the size of the ad in proportion to the size of the page.

In terms of content, the paper has tried to cover national and international news. Other areas that see prominence are city news sports and entertainment news.

The back of the book component ‘Chai Time’ is decent with two pages of crosswords, number games, comic strips and Sunita Menon competing with Marjorie Orr for ‘Astrology’. Just as Mid Day has a ‘Are you in the pic’, so does Mumbai Mirror and gift here is a Rs 1000 voucher from Provogue.TV and theatre listings are available as well. This is the inaugural issue in totality.

The war has indeed begun with this inaugural issue and Jain is positive, “The forthcoming papers are very good for the overall print scene – they will drive the market’s growth further. We are very excited with the Times ahead.”

Das added, “In the present state of affairs, ToI is the number one paper, followed by Economic Times and Maharashtra Times and now Mumbai Mirror is also in the picture – whoever comes now will have to begin at the fourth position – in all, it is going to be fun.”

Fun is definitely the keyword for the readers and the advertisers with Mumbai Mirror beginning with invitational schemes for both.

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NCLT seeks reply on Jagran Prakashan’s application for appointment of administrator

Next hearing scheduled for October 4

By e4m Staff | Sep 28, 2023 2:57 PM   |   2 min read

Jagran

The National Company Law Tribunal (NCLT) has issued a notice on an application filed by Jagran Prakashan seeking the appointment of an administrator without supersession of the Board.

In the application, the company also sought permission for Jagran Prakashan’s Board to identify a qualified and independent professional in the capacity of a Chief Executive Officer, with further prayer that the term of Mahendra Mohan Gupta as the MD of the Company to continue till such CEO is appointed.

The Allahabad bench of NCLT sought responses from non-applicants in the matter within a week as the next hearing is scheduled for October 4.

The application was filed in a pending petition titled Mahendra Mohan Gupta and others vs Devendra Mohan Gupta and others under sections 241/242 and 244 of the Companies Act 2013

NCLT noted that as per the Regulation 26A of the Securities and Exchange Board of India, Regulation, 2015, a listed company is required to fill any vacancy in the office of Managing Director at the earliest, and not later than three months from the date of such vacancy.

“Since the present vacancy of MD is going to occur on 30.09.2023, as stated by the Counsel representing the Applicant, therefore the appointment in any case has to take place on or before three months in terms of the Regulation 26A of the SEBI Regulation, 2015,” the bench said.

The tribunal also directed that the parties would come out with a definite timeline in order to ensure that the appointment of the Managing Director takes place within a time bound manner, so that the vacancy on the post of the Managing Director does not continue indefinitely.

“Let the needful be done within the aforesaid stipulated period of one week,” the bench said while seeking a response from the parties. 

 

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Revenue for print media industry to grow by 8-10% YoY in FY2024: ICRA

Ad revenue to remain below pre-Covid level in FY2024, despite expected increase in ad-spent by the government in the run-up to elections

By e4m Staff | Sep 27, 2023 5:21 PM   |   2 min read

print
ICRA estimates the revenues for the print media industry to grow by 8%-10% YoY in FY2024 supported by a pick-up in ad-spends by the government in view of the upcoming general elections and recovery in demand from key end-user industries (mainly, FMCG and auto, currently 25% below pre-pandemic levels). Additionally, the easing in newsprint prices to USD 650/MT currently, which had touched historically high levels (USD 1,000-1,100/MT) in FY2023, is expected to support a 500-600 bps (to 15-17%) recovery in the players’ operating margins.
Providing more insights, Ritu Goswami, Sector Head, Corporate Ratings, ICRA, said: “Though the revenues and margins are expected to improve sequentially in FY2024, structural challenges owing to competition from digital media will limit the medium-term growth potential. While ad volumes (insertions per day) reverted to pre-pandemic levels by end-2022, ad rates continued to lag due to weak demand from key end-user industries and shift in ad-spends towards alternative mediums – mainly digital. In addition to the competitive ad rates vis-a-vis the print media (given the lower cost of production) digital media’s inherent benefits for advertisers such as flexible formats, personalised targeted campaigns, monitoring of real time reader data, etc. had led to the shift in their ad budgets towards this medium. On the supply side, newsprint supply is expected to remain a challenge owing to the growing environmental concerns, closure of several paper mills during the pandemic and shift in production by several players from newsprint to other grades of paper (like packaging paper) and is likely to keep the newsprint prices above the historically average levels. Industry margins are, therefore, unlikely to see pre-pandemic levels (of over 20%) over the medium term.”
 
As per ICRA’s analysis of 10 print players representing 30% of the industry size, the circulation revenues of the industry had reached around 90% of the pre-pandemic levels in FY2023e (estimated figures), largely driven by the increase in cover prices, as the number of copies in circulation remained significantly low vis-à-vis 2019 levels. Ad revenues, at ~80% of FY2019 levels in FY2023, have been more gradual to recover. On the cost side, the Russia-Ukraine war aggravated the newsprint supply issues and led to significant escalations in newsprint prices (Russia being a major supplier of imported newsprint to India) and adversely impacted the industry’s operating margins (YoY decline of ~600 bps in FY2023e).
"Most print media companies have low leverage, and an expected improvement in operating margins during FY2024 should result in improved coverage metrics for the industry participants in FY2024,” added Goswami.
 
 

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BARC to share unprojected & weighted RLD with broadcasters: Report

This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum

By e4m Staff | Sep 27, 2023 12:19 PM   |   1 min read

BARC

BARC India will be sharing both unprojected and weighted respondent-level data with broadcasters, media reports have said.

This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum for broadcasters.

As of now, only agencies have access to Respondent Level Data at a cost of Rs 60 lakh per annum.

exchange4media had earlier reported that BARC was planning to make the Respondent Level Data available to broadcasters at a more reasonable price compared to what agencies pay for it.

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Jagran Prakashan files BSE disclosure on family dispute

The petition was filed by Mahendra Mohan Gupta, Shailesh Gupta, & VRSM Enterprises LLP before the NCLT, Allahabad

By e4m Staff | Sep 26, 2023 7:54 PM   |   2 min read

Jagran

Jagran Prakashan has filed a disclosure statement on September 25 in the pending matter in NCLT. Titled- Mahendra Mohan Gupta and Devendra Mohan Gupta and C.P., the matter pertains to seeking urgent reliefs to secure interim management in the company.

The group informed BSE that the company had filed an application on the same matter on September 25. In the said application, the company requested the following interim reliefs: pass appropriate and necessary directions appointing a fit and proper person as an administrator, without supersession of the board, to oversee, regulate, and manage the affairs of the company and to file a monthly report before the Tribunal with a copy to JPL.

Company also requested to permit the company's board to identify a qualified and independent professional in the capacity of a Chief Executive Officer (CEO), or by whatever name called, to assist and work under the supervision of the administrator so appointed, within a reasonable period with the Tribunal's approval.  Another request they made was to pass appropriate and necessary directions extending the term of the petitioner as the MD of the company till such CEO is identified, to work under the supervision of the Administrator appointed by the Hon'ble Tribunal.

The company was served with an oppression petition on July 10, 2023 filed by Mahendra Mohan Gupta, Chairman & MD, Shailesh Gupta, Whole time director of the company and VRSM Enterprises LLP before the National Company Law Tribunal, Allahabad. The petitioners hold 16.18% shareholding in Jagran Media Network Investment Private Limited (JMNIPL), which holds 67.97% shareholding in the company.

The Petitioners’ indirect and direct shareholding in the company aggregates to 11.29%. The shareholding of JMNIPL is completely held by the members of the Gupta family, which includes the petitioners.

In the intimation to BSE, the petition raises issues concerning oppression of the minority shareholders i.e. the petitioners, by the majority shareholders i.e. the other members of Gupta family, both at the JMNIPL and the company level. In addition to the said other shareholders, JMNIPL and the company have also been impleaded as respondents.

 

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Shailesh Gupta, Shashank Srivastava elected MRUCI Chairman and Vice Chairman

Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors

By e4m Staff | Sep 26, 2023 2:32 PM   |   3 min read

MRUC

Media Research Users Council India (MRUCI) held its 29th Annual General Meeting (AGM) on Tuesday, September 26, 2023.

Shailesh Gupta, Wholetime Director, Jagran Prakashan Ltd. and Shashank Srivastava, Senior Executive Director – Sales & Marketing, Maruti Suzuki India Ltd., have been unanimously elected as MRUCI’s Chairman and Vice Chairman, respectively. The announcement was made at MRUCI’s Board meeting which was held shortly after its AGM.

Shailesh Gupta takes over the mantle from Mr Shashidhar Sinha, CEO- India, Mediabrands, who served as MRUCI’s Chairman for two consecutive terms i.e. from 2021-2022 and 2022-2023.

While handing over the mantle, Sinha stated, “I am happy that IRS is being revived after a gap because of Covid”

Shailesh Gupta in his vote of thanks stated, “I’d like to thank Mr. Shashi Sinha for leading MRUCI and taking several strides forward in reviving the IRS. It will be my endeavour to help create a robust 3rdparty research that helps all constituents and collectively takes the industry forward.”

Two new members have also been appointed to the Board of Governors, viz:

  1. Rajeev Beotra, Executive Director, HT Media Ltd.
  2. Anupriya Acharya, CEO, South Asia, Publicis Groupe

Shailesh Gupta, the Wholetime Director of Jagran Prakashan Limited, is one of the most respected names in the Indian Media Industry. Over the last 25 years, Shailesh has provided a new dimension to Jagran’s marketing strategy, and has been at the heart of driving transformational change at the Jagran group. He’s also hold positions as Director, Music Broadcast Limited, and Director, Midday Infomedia Ltd.

Shailesh is associated with several industry bodies in media.

  • President of the Indian Newspaper Society (INS), 201920.
  • Elected as the youngest member of the Managing Committee of the Audit Bureau of Circulation for the year 200405
  • Chairman, Audit Bureau of Circulation (ABC), 201213
  • Vice Chairman of Media Research User’s Council (MRUC), Sep 2021. MRUC is one of the most prominent media research bodies in India formed with the sole purpose of organizing accurate, timely and efficient media research in the country, across all forms of media.
  • Nominated by the Indian Newspaper Society to the board of the World Association of Newspapers, Paris.

He has also been conferred with the “Most Talented CMO of India” by the World Marketing Congress in 2014, awarded the “Youngest Entrepreneur Of The Year” by Rotary Club, India, and was the recipient of the “Excellence Award for Communication and Mass Entertainment” By Merchants’ Chamber of U.P.

Shashank Srivastava, Senior Executive Officer at Maruti Suzuki, is a business leader par excellence and is widely recognized as one of the most influential marketeers in India, having led and steered the Marketing & Sales function at Maruti Suzuki through its most challenging phases of covid pandemic and supply chain disruption.

In a career spanning more than 3 decades at Maruti Suzuki, Mr. Srivastava has worked in both domestic and international marketing, and has witnessed the evolution of Indian automotive industry from its nascent days to today’s hyper competitive phase.

An alumnus of the prestigious IIM Ahmedabad, in his current role, he is transforming Marketing & Sales function at Maruti Suzuki, and preparing it for the disruptive mobility ecosystem ahead. His digital transformation initiatives include making MSIL the 1st automotive OEM globally to take vehicle bookings on Metaverse.

He is a member of various industry bodies such as:

  • CII National Committee on Marketing
  • Advertising Standard Council of India (ASCI)
  • Indian Society of Advertisers (ISA)
  • Audit Bureau of Circulation (ABC)
  • Broadcast Audience Research Council (BARC)
  • Media Research Users Council India (MRUCI)

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    BW Businessworld's latest edition explores Wealth Creation and Entrepreneurial Innovation

    The issue exclusively showcases the ‘Guide to Wealth Creation’ as well as an ‘Up-close with BW Top Marketers’ along with the ‘G20 Summit Takeaways’

    By e4m Staff | Sep 23, 2023 4:15 PM   |   4 min read

    BW

    The latest edition of BW Businessworld, releasing on September 23, 2023 delves deep into the world of business and entrepreneurship, offering an array of thought-provoking columns, interviews, and features.

    In a rapidly evolving economic landscape, where wealth creation strategies have become increasingly intricate, BW Businessworld's latest edition, 'Guide to Wealth Creation' and Upclose with BW Top Marketers along with the G20 Summit Takeaways serve as an indispensable guide.

    India's Wealth Creation Saga

    The latest issue of BW Businessworld explores the journeys of pioneering innovators like Sanjeev Bhikchandani and Dr. A. Velumani, as well as contemporary industry leaders like Binny Bansal and Mithun Sacheti. The narrative of wealth creation in the private sector in India is characterized by its diversity and dynamism.

    As we delve into the history of Indian commerce and entrepreneurial leadership, it becomes clear that the strategies and approaches to business have undergone significant transformations which leads us to reflect on the future path for the next generation of entrepreneurs.

    Moreover, this issue covers the trailblazers in the business world of not only establishing prosperous enterprises but also paving the way for fresh and more audacious exits. This includes substantial cash deals, exemplified by Mithun Sacheti's recent move with Carat Lane, as well as highly anticipated Initial Public Offerings (IPOs) which has been showcased in this issue.

    This evolving storyline presents an inspiring blueprint that has the potential to turn India into a nation driven by entrepreneurship. Looking forward, the future of India's entrepreneurial landscape promises an exhilarating journey characterized by innovation, visionary leadership, and an unwavering dedication to achieving excellence.

    Marketing Reset: India's Trailblazing Leaders

    Moreover, this edition features an exclusive package focusing on India's most influential marketing leaders. These individuals are not only shaping the marketing landscape in India but are also at the forefront of a significant transformation. Marketing is currently undergoing a profound shift and as we call it, ‘Marketing Reset’. This transformation is being driven not only by emerging technologies but also by the evolving nature of creativity itself. The decisions made by these marketing leaders have a far-reaching impact, influencing every facet of the company's operations.

    This issue narrates India’s top marketers journey, their take on marketing and the road ahead in this landscape. The marketers featured in this issue include Hardeep Brar from Kia India; Ranjivjit Singh from Hero MotoCorp; Virat Khullar from Hyundai India; Shashank Srivastava from Maruti Suzuki India; Subhranshu Singh from Tata Motors; Abbey Thomas from Volkswagen Passenger Cards India; Anuja Mishra from Honasa; Ipshita Chowdhury from Valvoline Cummins; Sumit Mathur from Paytm; Sai Narayan from Policy Bazaar; Rahul Talwar from Max Life Insurance; Ashish Mishra from ACKO; Puneeth Bekal from MasterCard; Akash Deep Batra from DBS Bank; Aparna Bhawal from KFC India & Partner Countries; Aman Gupta from boat Lifestyle; Damyant Singh Khanoria from Oppo; Sunil Narula from Panasonic Life Solutions India; Aditya Babbar from Samsung India; Prashant Jain from HP; Pooja Baid from Versuni India; Ajay Dang from UltraTech Cement; Atit Mehta from Byjus; Jyoti Kumar Bansal from Tata Power; Chandan Mukherji from Nestle India; Nitin Saini from Mondelez India; Saakshi Verma Menon from Kimberly Clark India; Gunjit Jain from Colgate - Palmolive (India); Saurabh Jain from Reckitt – South Asia; Varun Kandhari from Mars Wrigley; S. Prasanna Rai from Wipro Consumer Care & Lighting; Zoher Kapuswal from Ferrero India Brands; Ankit Desai from Hershey Company; Amedeo Aragona from Ferrero India; Gunjan Khetan from Perfetti Van Melle India Vineeth Viswambharan from Adani Wilmar; Tushar Malhotra from Bisleri; Raj Rishi Singh from MakeMyTrip; Himanshu Khanna from Raymond; Amit Tiwari from TCS; Arvind Saxena from NEC Corporation India; Amrita Thapar from Microsoft; Roshni Das from Intel Solutions & Service India; Aparna Giridhar from Swiggy; Karthi Marshan; Deepali Naair from CK Birla Group; Ajay Kakar and Debabrata Mukherjee from Coca-Cola.

    Nonetheless, this issue features Deepak Chhabria, Executive Chairman, Finolex Cables sharing his insights and perspectives in the 'Last Word' column. He discusses the company's growth strategy, upcoming opportunities, and much more.

    Click here to read the entire story of BW Businessworld

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    HT Media ad revenue sees 12% uptick in FY23

    PAT margin decreased to 13.6% in FY 2022-23

    By e4m Staff | Sep 22, 2023 8:24 AM   |   3 min read

    HT Media

    HT Media's revenue from operations rose by 14.0% to Rs 1,711 crore in FY 2022-23, as compared to Rs 1,500 crore in FY 2021-22, according to the company's annual report. Total income for FY23 grew to Rs 1862 crore from Rs1677 crore.

    The company's revenue from the sale of newspapers for the year FY 2022-23 grew by 17.53% to Rs 236.41 crore against Rs 201.15 crore in FY22. Advertisement revenue for the financial year increased by 12% to Rs 1,064.83 crore against Rs 949.32 crore.

    Revenue from airtime sales grew to Rs 140.82 crore in FY23 from Rs 99.68 crore in FY22. Meanwhile, income from digital services stood at Rs 132.21 crore against Rs 131.73 and job work revenue and commission income was Rs 42.13 crore against Rs 32.55 crore.

    The company's EBITDA margin decreased to 0.7% in FY 2022-23 from 12.2% in FY 2021-22, according to the annual report for FY 23. The company said that this decline was led by higher newsprint costs along with new business investments in the fiscal year.

    Subsequently, PAT margin decreased to 13.6% in FY 2022-23 from 1.3% in FY 2021-22. The company reported a loss of Rs 251.75 crore against a profit of Rs 18.99 crore.
    In the annual report, Shobhana Bhartia, Chairperson and Editorial Director of HT Media said that over the course of the last financial year, HT Media witnessed growth in revenue, marking a significant recovery from two challenging years of the pandemic and the consequent industry-wide slowdown.

    "During the year, our businesses showed resilience in the face of geopolitical strife, broken supply lines, increased raw material costs, and a relatively subdued festive season on the back of sluggish retail spending. Nonetheless, we ended the year on a positive note with top-line growth in our key businesses and a relative softening of input cost inflation, especially in the second half of the year."

    She added that while the group's emphasis on journalistic principles and quality content remains steadfast, HT Media continue to constantly find ways to grow readership (across platforms) and be the voice of the common man.

    "As part of our effort to reach a wider audience, our focus has shifted to 'phygital', combining physical and digital approaches for thought leadership events, consumer outreach and enhanced user experience."

    She added that the group's radio business also experienced robust growth, mostly on account of the sustained strength of the FCT (Free Commercial Time) and non-FCT performance both of which have seen an upswing post-pandemic. The social media presence and relevance of radio brands led by Radio Fever and Punjabi Fever has grown and they dominate the metro city landscape in regions where they operate.

    The company's digital businesses continue to show growth promise with Mosaic reinforcing its position among prominent enterprise tech-led business investment intelligence platforms for both individuals and corporates.

    According to her, the Indian OTT space is one of the fastest-growing segments of the Media and entertainment industry. "To tap into this emerging opportunity, we launched OTTplay.com, a platform that aggregates OTT content with a focus on choice, convenience, personalisation and affordability.
    "In the ongoing financial year, our focus remains on sustaining our growth trajectory from the previous year as we manoeuvre through the overarching macroeconomic conditions and the evolving media ecosystem. It is an approach that is rooted in our long-standing journalistic values, that is cognizant of the emerging opportunities, and which understands the changing needs of both our readers and advertisers."

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