General Electric buys all ad slots of NYT print edition
Tuesday’s New York Times carried two dozen General Electric ads
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Published: Dec 7, 2022 12:40 PM | 1 min read
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The print version New York Times on Tuesday carried two dozen ads from General Electric alone, media networks have reported.
This is the first time in NYT's history that an advertiser has bought all ad slots in the print edition meant for 3,30,000 weekday print subscribers. GE also advertised in the publication's digital edition.
The newspaper was covered with a glossy wrap carrying logos of the three GE companies.
GE’s ads were also put up on the desktop and mobile home pages, along with The Times' podcast.
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