Firstpost newspaper to be a 20-page broadsheet and appear every Saturday

‘Viewspaper’ will hit the stands in Delhi NCR and Mumbai on 26th January

by exchange4media Staff
Published - Jan 17, 2019 5:11 PM Updated: Jan 17, 2019 5:11 PM
firstpost

Eight years after Firstpost.com became the go to destination for the argumentative Indian, Network18 will be launching its first weekly newspaper – Firstpost. 

B V Rao, Editor, Firstpost says, “By taking the viewspaper from the virtual to the physical world, we are signalling two things: Firstly, there is a market opportunity in the weekends for deep, thoughtful and reflective journalism, the kind that allows us to step back from the cacophony of the moment and analyze events calmly. Thus, the difference between the two products is not the quality of the content, but the kind of content. 

Secondly, content is platform-agnostic, especially good content. The digital consumer reads a lot but not necessarily the best. Reading the best becomes somewhat of a lottery, dependent on whether they open the right links from among the dozens they are dumped with every day. Firstpost print content, arranged to enable quick access in one place, will provide that reading pleasure to digital readers as well. Existing digital readers can access the content free for a limited period and then signal their readiness to put a premium on the content they cherish.”
 
According to Praveen Swami, Group Consulting Editor, Network18, “Firstpost is a new kind of newspaper. Instead of the usual, mundane recounting of events already well known to readers through digital media and television, every single article aspires to exceptionality: to offer a unique perspective; to excavate new information; to bring to life a new story.”
 
Positioning itself as the last word on news, Firstpost will be a 20-page broadsheet appearing every Saturday and shall cater to readers in Mumbai and New Delhi. Aiming to change the way in which the consumer perceives newspapers, Firstpost emphasises on narrative, long-format journalism with a focus on national politics, culture and art and being a mix of hard and soft feature news.
 
With a strong and vibrant design, the newspaper has been designed by Jacek Utko. 

Speaking on the launch, Rahul Kansal, Business Head, Print & Brand Advisor, Network18, said: “I am extremely proud to be a part of this milestone in the journey of Network18’s growing news prowess.  Firstpost sees itself as a ‘viewspaper’ with a focus on politics and will offer a ringside view of the complex democracy and society of our multi-dimensional nation. The offering will serve discerning readers looking for an intelligent read, many of whom feel that Indian newspapers have dumbed down in their bid to capture the mass market.”

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.