Dainik Bhaskar brings out 128-page Indore edition today

The Group has said this edition heralds the return of advertisers to Print Media

e4m by exchange4media Staff
Published: Sep 17, 2020 9:40 AM  | 2 min read
Dainik Bhaskar

Dainik Bhaskar has brought out a 128-page edition for Indore on Thursday. According to the group, the edition is a testament that non-metro Indian cities are raring to get back to normal working conditions.

Print is happening in Hindi speaking belt now. 

The Group has said the edition also heralds the return and confidence of the advertisers in Print Media. This is an indication that businesses are beginning to get back on track and are ready to meet the pent-up demand of the lockdown, they have said.

Commenting on this milestone, Girish Agarwal of Dainik Bhaskar Group said: "The theme of Atmanirbhar Bharat is being aptly captured by this 128 pages issue. Advertising Categories from across sectors such as Real Estate, Auto, Education, FMCG, Jewellery, Electronics, Lifestyle, Government and Social advertisers have come forward to take advantage of Atamnirbhar Indore.

Mukesh Mathur- Resident Editor Indore, says: “This issue is spectacular from the readers’ perspective having rich editorial content on the theme of Atamnirbhar Indore, a treat for our valued readers. At Dainik Bhaskar we strive every day to provide news and information which lead to insights that readers use in their daily lives.

“We are confident that this issue will usher positivity among clients for newspaper advertising. This team effort will serve as a new benchmark for future such special issues,” said Naresh Pratap Singh, Unit Head, Indore.

The newspaper industry in India is coming back to pre-Covid levels led by Indian language publications. In almost all the states, circulation copies have reached to more than 85% of pre-Covid levels. While Kerala seems to have crossed 90% circulation copies reach, this is all led by non-metro cities of India. As per the recent published EY report titled “Will non metro markets propel India’s recovery”, the non-metro markets show higher resilience than metro markets. The percentage of respondents who are expected to spend more post lockdown on majority of categories was much higher in non-metros. There is higher inclination to spend on categories such as Consumer Durables, FMCG, Auto, and lifestyle in these markets. The report also stated that newspapers lead the trust index.

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