The Indian media and advertising industry is bidding farewell to yet another action packed year. And even as much has happened in the year, here is a list of the top few developments that were read the most by exchange4media.com readers.
Break in Aaj Tak’s reign; India TV claims top spot (September 16, 2010)
Interestingly, this report has remained the highest read through the year. Rajat Sharma’s India TV had left its rivals behind in the TRP stakes to be the new No. 1. It had unseated Aaj Tak, for long the numero uno amongst Hindi news channels, for six weeks. From Week 33 to Week 37, India TV has remained ahead of other Hindi news channels in CS 15+ category in all Hindi speaking markets. Since then, the war has continued though Aaj Tak is another genre leader that knows how to defend its turf.
Indian Readership Survey can create havoc in the industry with the release of every round, and this year the frequency of chaos had increased. It was interesting to note that even as most IRS reports managed to stay in Most Popular, it were reports that included players such as The Times of India, Hindustan Times, Dainik Jagran and such rivals that stayed on top.
The spectacular opening ceremony of the Commonwealth Games in Delhi silenced everyone, and overnight all criticisers, including the media, were full of superlatives and praise. The U-turn by the media, in particular, has been interesting, so much so that even the India-Australia cricket series that was going on at that time had to take a back seat.
Bangalore-based startup Notion Ink finally put the much delayed Adam tablet on sale. The device, which is priced a tad lower than the iPad, is a standout product from an Indian manufacturer, which aims to compete with Apple and Samsung not by offering a low price, but by providing a user experience and device engineering at a quality that matches the global leaders. The launch has not been without controversy, however, and CEO Rohan Shravan defends his company’s decision to keep things under wraps even as it starts to sell the tablet.
Microsoft is focusing on social networks over television to publicise its newest gaming product. The company feels that while they needed to run a major television campaign when they launched the Xbox 360 in India, today the market is more mature, and hence, it is more effective to let people get hands on time with the devices instead, and to build awareness online.
Well known journalist Prabhu Chawla bid adieu to the India Today Group in December, where he was Editor (Languages), and has joined The New Indian Express newspaper as Editorial Director. In a latest development, Chawla has signed a deal with a TV channel and will soon return as a talk show host from January 15, 2011.
Bengali GECs have been seeing quite some action in recent times. The recent launch of Mahuaa Bangla channel and a new GEC planned by the ABP Group in October, has stirred up a lot of excitement in the market. Media professionals explain how different Bengali GECs are from Hindi GECs and the way forward for these new channels.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
The âHai Khaas Har Andaazâ campaign has been created by Lowe Lintas
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport