Top Story

Home >> Media-Others >> Article

Reporter’s Diary: vIRuS in the mail

19-March-2011
Font Size   16
Reporter’s Diary: vIRuS in the mail

It was an unexpected mail that morning and the entire office routine for me has changed since then. The mail contained the IRS 2010 Q4 results. As results were not expected to be released this week, it took me sometime to realise that the mail is real and authentic.

I had a cursory view of the data and found no big changes. But suddenly, I realised that it was the Q4 results of IRS and the very first time after IRS went quarterly the all four quarter numbers were with us now. Hence, we decided to put up quarter to quarter analysis on the exchange4media website for comprehensive understanding of changing trends.

However, initially we reported with the comparison of Q3 and Q4 results. But Delhi and Mumbai bureau was set with the all quarters’ data analysis for Tuesday (the next morning).

As per the analysis, the Hindi dailies genre began the year with an average issue readership (AIR) of 586.98 lakh in Q1, which grew to 626.94 lakh in Q4. Hindi dailies added 40 lakh readers in the year.

Q4 results brought cheers to the English daily genre too. Showing growth from an AIR (average issue readership) of 171.23 lakh in Q3 to an AIR of 174.02 lakh in Q4, the year 2010 has proven to be upbeat for English daily publications in the country.

Meanwhile, negative growth has continued to plague the magazine industry in India. Barring Paratiyogita Darpan, most of the dailies have seen decline in readership in the quarter to quarter results of IRS.

However, still a lot of in-depth analysis of IRS is left. And as I am writing this piece, I have to file five more reports for Monday on IRS. Apart from the analysis of numbers, exchange4media will also bring industry points of view on the IRS and advantages/ disadvantages of it going quarterly. We will also bring case studies of some successful publications of the country next week.

Till then, happy reading…

 

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products