Home >> Media-Others >> Article

Laqshya Media Group acquires the prominent Digital Agency, Digitalabs

06-March-2018
Font Size   16
Laqshya Media Group acquires the prominent Digital Agency, Digitalabs

The 21-year-old communications conglomerate, Laqshya Media Group has announced the acquisition of Digitalabs, a prominent digital marketing agency, based out of Noida.

Recognized as a powerhouse in the field of OOH and recipient of the highest number of awards in the Events and Experiential Marketing space during 2016 and 2017, this acquisition marks the acceleration of the groups’ ambition to make its mark in the Digital marketing domain too.

The seven-year-old Digitalabs, co-founded by Rakesh Tulsiani and Agam Chaudhary, is based in Noida and is well known for its solution-based approach towards digital marketing. Staffed by over 40 people, Digitalabs handles clients across multiple categories like electronics, finance, travel, education, insurance, and serves clients in overseas markets like Australia, New Zealand, UK and Singapore, apart from India. Digitalabs is one of the few agencies who have a mobile-first approach, and all Digital strategies are built targeting the Mobile generation.

On this development, Rakesh Tulsiani, who is now the COO of the Division said” For years Digitalabs has facilitated brands with conceptualizing and implementing fully integrated Digital marketing strategies which stem from nothing but data and numbers. We plan to continue the same mission as part of Laqshya Media Group. Sharing the same set of values, partnering with them will not only strengthen our base, it’ll add to the diversity of customers we’ll serve”.

Agam Chaudhary, Co-founder of Digitalabs and now CMO of the Division, expressed his views on the acquisition. He said “At Digitalabs we’ve always been a technology driven digital marketing solutions company and with Laqshya, while we strengthen that, our clients will now reap the benefits of getting serviced by a much bigger agency with further specialized and integrated solutions. Digitalabs as part of Laqshya will now go on to define the next generation of digital marketing.

Commenting on the acquisition, Alok Jalan, managing director of the Laqshya Media Group said ‘‘This is a natural corollary to our expansion into all communication platforms that help our clients engage with the millennials. Technology will be at the center of all our offerings to our clients & Digitalabs’ first mandate is to look at convergence between OOH, experiential and digital”.

With offices in 25 cities and over 300 employees, the Laqshya Group works with over 200 blue chip corporates across all its divisions.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business