NID, FTII, MICA lead in IMPACT M-School Rankings
As per the IMPACT M-School All India list, National Institute of Design occupies the top slot, followed by FTII, National School of Drama, Asian College of Journalism, & MICA
IMPACT magazine from the exchange4media stable has announced the inaugural IMPACT M-School Rankings, powered by Ipsos. Until now, in the education ranking space there has been ranking of schools, graduate schools, universities, business schools, law schools, medical & engineering schools. But there has been no inclination towards measuring and ranking media schools that drives awareness and informs the public at large. Thus, was born the idea of ranking M-schools and the exchange4media Group announced the inaugural ‘IMPACT Careers 360 M-School Rankings’ and ‘IMPACT Careers 360 Conference on Future of Talent in Media & Communication Industry’.
As per the IMPACT M-School All India list, National Institute of Design occupies the top slot, followed by Film and Television Institute of India, National School of Drama, Asian College of Journalism and Mudra Institute of Communication.
It is an attempt to look at issues that impact careers, talent, jobs, salaries and come up with some answers with the active involvement of all active stakeholders, thought leaders and industry practitioners. It is targeted towards facilitating and guiding aspiring students for future career prospects, facilitating visibility of M-Schools amongst media companies across the spectrum to enable employment for their students.
After surveying about 250 M-Schools across the country, a prominent Jury of 15, led by Sunil Lulla, MD & CEO, Times Television network, were put in place to rank approximately India’s top 50 Media-Schools.
Speaking about the initiative, Lulla said, “All rankings are a celebration because they celebrate progress. I was delighted to be a part of the jury. The research gave us an idea about the kind of infrastructure, resources and progress that many of the institutes have made. I wish institutions have been more forthcoming with the data, but I think they were hesitant because they were afraid of the data being published. It took a lot of time and effort to put this together. As the years go by, this will be significantly more refined as a process.”
He also feels that it is very difficult to put a simplistic grading system forward for so many colleges that are present. “I think the industry is underdeveloped and there is not enough capital going into the education sector. What’s important is to have started it, and it will be good to see where the journey goes 10 years from now,” Lulla added.
According to him, the industry has grown increasingly younger in its age, profile and approach towards business, and there is tremendous growth opportunity for talent to be both entrepreneurial as well as build successful professional careers.
The survey to rank various M-Schools is being done basis a scientific method by Ipsos, which encompasses an objective survey, a perceptual survey, jury to adjudge the ranking findings via the objective and perceptual surveys, an advisory panel to lay the guidelines for the jury, followed by the launch of rankings and event. The findings of the surveys were ratified by a Jury of eminence from across industry segments such as journalism – print, electronic, radio and digital (English & Hindi); marketing, PR, OOH, events and media houses, HR heads, educationists, education regulators, head hunters and industry veterans.
DD Purkayastha, MD & CEO, ABP remarked, “It is a great initiative and will definitely create more awareness among the media community, who will employ these youngsters, among the parents and also students. Digital is coming in a big way, so there is a huge dearth of talent both in terms of content and advertisement sales. This animal needs to be decoded with huge amount of training for the existing people and the new-comers recruited to take up this role.”
The IMPACT M-School Rankings was revealed in the presence of eminent personalities such as AP Parigi, Director, Bennett Coleman and Co; DD Purkayastha, MD & CEO, ABP; and Mahesh Sarma, Editor, Careers 360, among others.
|Name of Institute||Location||New Avg Score||Rank|
|NATIONAL INSTITUTE OF DESIGN||Ahmedabad||
|FILM AND TELEVISION INSTITUTE OF INDIA||Pune||8.09||2|
|NATIONAL SCHOOL OF DRAMA||New Delhi||7.89||3|
|ASIAN COLLEGE OF JOURNALISM||Chennai||7.75||4|
|MUDRA INSTITUTE OF COMMUNICATION, AHMEDABAD||Ahmedabad||7.67||5|
|INDIAN INSTITUTE OF MASS COMMUNICATION||New Delhi||7.18||6|
|SYMBIOSIS INSTITUTE OF MEDIA & COMMUNICATION||Pune||6.50||7|
|AJK MASS COMMUNICATION RESEARCH CENTRE||New Delhi||6.30||8|
|XAVIER INSTITUTE OF COMMUNICATIONS||Mumbai||6.20||9|
|SCHOOL OF MEDIA STUDIES, LOYOLA COLLEGE||Chennai||6.00||10|
|THE JOURNALISM DEPARTMENT, LADY SHRIRAM COLLEGE OF WOMEN||Delhi||5.73||11|
|WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH||Mumbai||5.63||12|
|SCHOOL OF COMMUNICATION- MANIPAL||Manipal||5.61||13|
|TIMES SCHOOL OF JOURNALISM||New Delhi||5.61||13|
|HARKISAN MEHTA FOUNDATION INSTITUTE OF JOURNALISM AND MASS COMMUNICATION ( NMIMS)||Mumbai||5.50||15|
|BHARATIYA VIDYA BHAVAN'S SARDAR PATEL COLLEGE OF COMMUNICATION AND MANAGEMENT||Delhi||5.42||16|
|AMITY SCHOOL OF COMMUNICATION||Noida||5.42||16|
|CENTRE FOR PROFESSIONAL AND TECHNICAL TRAINING, CAMPUS OF OPEN LEARNING, UNIVERSITY OF DELHI||New Delhi||5.30||18|
|SOPHIA COLLEGE FOR WOMEN||Mumbai||5.25||19|
|DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION, UNIVERSITY OF CALCUTTA||Kolkata||4.93||20|
|DEPARTMENT OF COMMUNICATION, ST. JOSEPH'S COLLEGE||Bangalore||4.80||21|
|NDTV MEDIA INSTITUTE||New Delhi||4.70||22|
|WHISTLING WOODS INTERNATIONAL INSTITUTE FOR FILMS, MEDIA, ANIMATION AND MEDIA ARTS||Mumbai||4.60||23|
|EXPRESS INSTITUTE OF MEDIA STUDIES||New Delhi||4.57||24|
|DEPARTMENT OF MASS COMMUNICATION, ALIGARH MUSLIM UNIVERSITY||Aligarh||4.40||25|
|TV TODAY MEDIA INSTITUTE||New Delhi||4.27||26|
|INDIAN INSTITUTE OF JOURNALISM & NEW MEDIA||Bangalore||4.20||27|
|NEW DELHI YMCA INSTITUTE FOR MEDIA STUDIES & INFORMATION TECHNOLOGY||Delhi||4.06||28|
|DEPARTMENT OF COMMUNICATION AND JOURNALISM, OSMANIA UNIVERSITY||Hyderabad||4.00||29|
|JAGRAN INSTITUTE OF MANAGEMENT AND MASS COMMUNICATION||Noida||3.83||30|
|DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION, BENARAS HINDU UNIVERSITY||Varanasi||3.78||31|
|THE TEHELKA SCHOOL OF JOURNALISM||New Delhi||3.73||32|
|MANORAMA SCHOOL OF COMMUNICATION||Kottayam||3.68||33|
|NATIONAL INSITUTE OF ADVERTISING||Noida||3.50||34|
|AMITY SCHOOL OF COMMUNICATION||Jaipur||3.50||34|
|POST GRADUATE DIPLOMA IN JOURNALISM & MASS COMMUNICATION, GOA UNIVERSITY||Goa||3.33||36|
|THE DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION, PUNJABI UNIVERSITY||Patiala||3.33||36|
|AMITY SCHOOL OF COMMUNICATION||Lucknow||3.33||36|
|APEEJAY INSTITUTE OF MASS COMMUNICATION||Delhi||3.15||39|
|JOURNALISM DEPARTMENT, ANNAMALAI UNIVERSITY||Chidambaram||3.08||40|
|SCHOOL OF JOURNALISM AND MASS COMMUNICATION - DEVI AHILYA VISHWAVIDYALAYA||Indore||2.98||41|
|THE DEPARTMENT OF MEDIA SCIENCES, ANNA UNIVERSITY||Chennai||2.63||42|
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