ITC Vivel leads conversations on legal rights for gender equality

Collaborates with Supreme Court advocate Karuna Nundy to explain legal rights and introduces ‘Know Your Rights’ as part of its #AbSamjhautaNahin philo...

Eureka Forbes initiates ‘Free Water Test’ service across the country

Under this initiative, Eureka Forbes has set up exclusive zones across 500 retail stores in India to allow people to test their water quality and dete...

LIQVD ASIA wins creative mandate for ZEE Media’s news channels

The agency will handle 8 of the 14 channels, including Zee News & WION.

Ambuja Cement, HUL, Reliance Jio, Amul among winning brands at Pitch Top 50 Brands 2018

A list of the nation’s best brands were unveiled across categories like Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strateg...

Nescafé, building the next generation of coffee lovers: Sunayan Mitra, VP - Marketing & Business Head

At the Pitch Top 50 Brands 2018, Mitra said that along with measuring success metrics it is imperative to confirm if the brand is a consumer brand or...

Gallery: Pitch Top 50 Brands 2018

The Pitch Top 50 Brands 2018 brought together brand custodians who share the scope and discuss the challenges in creating brand advocacy.

We aim to grow at a rate of 50% YoY: International Head of Marketing, Liebherr-Hausgeräte

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

Ananda Dairy rolls out a 360 degree consumer awareness campaign

An initiative by the company to highlight the benefits of consuming packed paneer

Rising digitisation offers US$ 39bn of export opportunity for Indian businesses by 2022: Google & KPMG Study

Travel, media and entertainment, SaaS, brands and real estate are the key verticals with high potential international opportunities

Indian Content Marketing Awards 2018 recognises beautiful ideas executed brilliantly

The third edition of Audacity e4m Indian Content Marketing Awards and second edition of Content JAM is here, send in your entries to get rewarded by i...

We want to establish Kia as a brand with young and vibrant spirit: Marketing Head, India

Kia Motors will launch their first product in India in 2019. Manohar Bhatt talks about the brand’s plan for the country, its marketing strategy and mo...

The 22-year-journey of Brand Café Coffee Day

The first outlet offered more of a novelty value thanks to the internet it offered, rather than being a place for people to spend a leisurely hour or...

BookMyShow raises $100 million in Series D funding led by TPG Growth

The fresh round of funding will be used to to further BookMyShow's plans to become the 'Entertainment Destination' for its consumer

Laqshya Media Group installs 100 feet tall billboard for Jeep’s Compass

The billboard, which the agency claims is India’s largest outdoor media installation, has been put up along the national highway connecting Mumbai and...

Spuul Now Available at Ola’s Connected Car Platform, Ola Play

Spuul’s wide variety of blockbuster Bollywood and regional movies will now be available on Ola Play for its millions of users

From Mbappe to Kane, FIFA’18 throws up new stars for brands to chase

Rising football stars such as Kylain Mbappe, Harry Kane and John Stones are set to take on big brands after their stellar performances at FIFA World C...

Harley Davidson India appoints Piyush Prasad as Country Manager, Market Operations

He will report to Peter Mackenzie, Managing Director for Harley-Davidson India and China

Manish Aggarwal appointed as Business Head of Zee5

Aggarwal previously served as the Chief Marketing Officer of Zee5.

Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire

Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

BARC Week 27: Lizol leads Top 10 Brands

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

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