Ashish Naik joins News18.com as National Sales Head

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as...

Lemon Mobiles is back in the game; revamps its brand identity with new logo

The company has also come up with new a mission and vision which is to be a seamless organization adopting innovative technologies and ‘empowering liv...

TVS Motor Company unveils new marketing campaign for TVS Jupiter

As part of the campaign, the brand has released a TVC film which opens with Amitabh Bachchan taking viewers through instances of them taking that extr...

Vidya Balan is new Prestige brand ambassador

The association will commence with a national brand campaign that will run at the end of April in all media platforms, which would include, but not li...

Bata signs Kriti Sanon as brand ambassador

As Bata’s new brand ambassador, she’ll be seen promoting Bata’s popular brands including the newly launched Bata Red Label fashion collection

Riyaz Khambati leaves Percept; joins Exhicon as COO- Revenue & Operations

He will lead the charge of spearheading the operations, production, logistics and resource management of the company.

Renault India kick starts road-safety initiative with SIAM SAFE

‘National Road Safety Week’ is a week-long initiative starting from April 23 to April 30, 2018 across all Renault dealerships in India to promote road...

Guest Column: ‘Going Viral’ is instant proof of success: Shubhranshu Singh

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Footballer Ibrahimović is the new face of Visa

Ahead of the 2018 FIFA World Cup Russia™, the star player embodies the global nature of the brand Visa

JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds

Angel Broking launches app ANGEL BEE for simplified investments

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Inox Leisure Ltd, adds five new IMAX® theatres to circuit

IMAX adds 14 new theatres to network in India since February, nearly doubling its contracted footprint in the country over a 12-month period

We plan to expand into home appliances segment soon: CMO, Home Credit

Tomas Hrdlicka tells exchange4media that they are targeting to double or possibly triple their over 5 million customer base

Centuary Mattresses ropes in Sania Mirza as its brand ambassador

Mirza will be seen in all marketing campaigns and collaterals of the brand, emphasizing on the ‘power of better sleep’.

Indian consumer electronics industry to grow by 25% annually: MD, Mirc Electronics, Onida

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons...

Oath Hires K. Guru Gowrappan as President & COO

The former Alibaba Group Executive is joining the management team to accelerate growth and global expansion

TRA’s Brand Trust Report 2018: Samsung leads the list second year in a row

Sony and LG retain pole positions as India’s second and third Most Trusted Brands in an encore of 2017

Shah Rukh Khan stars in new war cry for Team KKR

Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar shows die-hard fans gearing up for the 2018 IPL

The biggest challenge is to get the supply chain right: Marketing Head, bigbasket

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 o...

Publicis Media Aligns EMEA and APAC Ops, led by CEO Gerry Boyle

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients

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