Footballer Ibrahimović is the new face of Visa

Ahead of the 2018 FIFA World Cup Russia™, the star player embodies the global nature of the brand Visa

JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds

Angel Broking launches app ANGEL BEE for simplified investments

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Inox Leisure Ltd, adds five new IMAX® theatres to circuit

IMAX adds 14 new theatres to network in India since February, nearly doubling its contracted footprint in the country over a 12-month period

We plan to expand into home appliances segment soon: CMO, Home Credit

Tomas Hrdlicka tells exchange4media that they are targeting to double or possibly triple their over 5 million customer base

Centuary Mattresses ropes in Sania Mirza as its brand ambassador

Mirza will be seen in all marketing campaigns and collaterals of the brand, emphasizing on the ‘power of better sleep’.

Indian consumer electronics industry to grow by 25% annually: MD, Mirc Electronics, Onida

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons...

Oath Hires K. Guru Gowrappan as President & COO

The former Alibaba Group Executive is joining the management team to accelerate growth and global expansion

TRA’s Brand Trust Report 2018: Samsung leads the list second year in a row

Sony and LG retain pole positions as India’s second and third Most Trusted Brands in an encore of 2017

Shah Rukh Khan stars in new war cry for Team KKR

Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar shows die-hard fans gearing up for the 2018 IPL

The biggest challenge is to get the supply chain right: Marketing Head, bigbasket

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 o...

Publicis Media Aligns EMEA and APAC Ops, led by CEO Gerry Boyle

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients

Marico to acquire upto 22.5% equity stake in Revolutionary Fitness Pvt Ltd

Revolutionary Fitness owns Revofit, an integrated fitness and holistic wellness solutions app

Not on e-commerce, believe in personal involvement: Senior Director- Marketing, Oriflame

Naveen Anand speaks to exchange4media on why Oriflame has not adopted an e-commerce model yet despite their competitors investing heavily in it

BARC Week 14: Harpic 10x leads Top 10 Brands

Meanwhile Reckitt Benckiser dominated BARC Top 10 Advertisers followed by HUL and P&G

BBDO India is now Lead Communications Partner for Vakrangee Limited

The mandate won after a multi-agency pitch, will be managed from BBDO Mumbai and includes supporting brand and marketing communications with strategic...

India bats with Virat Kohli to reach #1MILLIONPUSHUPS

The movement was introduced on the PUMA TRAC app – which acts like your personal trainer who has customized workouts for you, and knows exactly what y...

Yatra.com appoints Mudit Shekhawat as Chief Marketing Officer

He will be responsible for leading marketing activities, alliances and ancillary revenues across all Yatra.com business-lines and group entities and w...

Martin Sorrell’s journey: From Wire and Plastic Products to WPP

Sorrell borrowed £250,000 from the bank against his Saatchi shares in 1985 to kick-start his entrepreneurial venture

Flashed Yesterday: Martin Sorrell steps down as WPP CEO

The 73-year-old founder of WPP is in midst of an unspecified investigation about “personal misconduct and misuse of company assets, which he denies

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