Marketing

The music video, created in collaboration with Arré and Mindshare, aims to redefine Indian society’s traditional rules of masculinity

exchange4media Staff 8 hours ago

As a part of the brand integration exercise, an exclusive scene was weaved into the YouTube telecast of the TV serial 'Naayaki'

exchange4media Staff 12 hours ago

Brands like Puma India have unlocked Dunzo’s real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes worn by Virat Kohli

exchange4media Staff 12 hours ago

This was the highest-ever single day reach for the platform, with 66% of 100 million users coming in from towns beyond the Metros

exchange4media Staff 14 hours ago

Moderated by Atul Churamani, Turnkey Publishing, the panel included vocalist Shubha Mudgal; Durga Jasraj, Founder, Art & Artiste; Abhinav Agarwal, Co-Founder, Anahad Foundation & singer Papon

exchange4media Staff 15 hours ago

At Music Inc. 2019, Bboy Instructor Vikram, DJ Tommy Sandhu, Rapper Brodha V and DNH Artists founder Ankit Khanna spoke about building a sustainable hip-hop ecosystem in India 

exchange4media Staff 20 hours ago

Industry experts and artists talked about bringing music alive through social media on the second day of Music Inc 2019

exchange4media Staff 20 hours ago

From Coca-Cola and Sunfeast to Chennai Super Kings, the Tamil actor has been the face of several brands in his over two-and-a-half-decade-long career

Neethu Mohan 2 days ago

The report has findings such as - 83% of all travellers use the railways for short distance travel, 37% of all passengers are women and over 69% own smartphones

exchange4media Staff 4 days ago

Guest Column: Mehraj Dube, Head of Marketing, ABP News, takes us through six brands which have become part of the larger story of brand London

Mehraj Dube 4 days ago

Krishnakumar P, Dell’s Senior VP and General Manager, Asia Pacific-Japan, & Ritu Gupta, Marketing Director, Consumer & Small Business, Dell India & ANZ, talk about the company’s latest offerings

Anjali Thakur 4 days ago

Natekar tells us how the world of experiential marketing functions at Kidzania and how brands can benefit from it

Shweta Raaj Singh 4 days ago

Five pieces of work have been selected by Absolut and Pernod Ricard from 500+ designs sent from all over the world for the location inspired edition

exchange4media Staff 5 days ago

The autographed range of toothbrushes will be available all over India till August

exchange4media Staff 5 days ago

The campaign kicked off with a teaser featuring actors Siddhant Chaturvedi and Sanya Malhotra

exchange4media Staff 5 days ago

Bloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour

exchange4media Staff 5 days ago

At TechManch 2019 digital marketing conference, influencers will engage in a panel discussion on 'The State of Influencer Marketing and the Way Ahead'

exchange4media Staff 5 days ago

The campaign features Bumble Global Advisor Priyanka Chopra Jonas along with 25 others, including Ambika Anand, Anusha Dandekar, Falguni Peacock and Pooja Dhingra

exchange4media Staff 5 days ago

Jaydeep Mandal, Founder, Aakar Innovations Pvt.Ltd, speaks on innovative compostable sanitary pads and the brand's social media campaigns to support menstrual hygiene

Priyaankaa Mathur 6 days ago

The brand has planned a new 360-degree campaign with the actor

exchange4media Staff 6 days ago

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