Paytm launches #AadatSeAazadi social campaign during independence week

Urges fellow Indians to embrace digital payments and reduce dependence on cash

Reliance Mutual Fund launches Friendship Day campaign- ‘Funds & Friends Are For Life’

In collaboration with DViO Digital, the campaign compares mutual funds to the way a best friend stands by you through tough times

White Rivers Media celebrates its 6th Anniversary with #WRMturns6

Launches an e-book, ‘Everything a marketer needs to know about Hashtags’ as a give back to the industry

S Yesudas, former Vizeum MD, launches second venture

Y&A is a pure-play business transformation company and works with the vision of helping enterprises erase the legacy best practices mindset to build t...

Second leg of #YouAreMyParleG campaign uses crowd-sourced content from across India

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his fam...

Sejal Shah named Managing Partner and Head of Publicis Media Exchange

Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all Publicis Media clients across...

Content JAM: Storytelling in today's digital age

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address...

Samar Singh Sheikhawat quits as Marketing Head of United Breweries

He is said to be considering various offers and will take a decision soon

IMPACT's 40 Under Forty Agencies: Partners at Work – Part 2

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...

IMPACT's 40 Under Forty Agencies: Partners at Work

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...

Wavemaker India Appoints Karthik Nagarajan as Chief Content Officer

Nagarajan will be working closely with Kartik Sharma, Chief Executive Officer, Wavemaker – South Asia, to build and integrate content, creative and te...

Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

Godrej Security Solutions launches #StayConnected campaign on Twitter for Friendship Day

The brand engaged with audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity

IKEA's marketing pays off: Consumers make beeline for store on Day 1

The Swedish furniture giant finally opened the doors to its 4 lakh sq ft store in the Hyderabad on Thursday.

Content in the age of attention deficit disorder

Experts from Hindustan Times, The Times of India, The Wire and Founding Fuel Publishing Pvt Ltd discussed how content is changing in the age of Defici...

IMPACT's 40 Under Forty Entrepreneurs: Building Business - Part 3

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...

Digital is a significant part of our media spend: Director Marketing, Kellogg India

Sumit Mathur of Kellogg India spoke about the robust Kellogg portfolio and how he is trying to build the core category as a strategy for bigger market...

ICMA 2018: Is educational video content the next big thing in content marketing?

Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences in...

A career-shift into a new sector is intimidating but exciting: Rohithari Rajan, Zomato

In an exclusive interview, Zomato’s new Business Head, Global Ad Sales, talks about his vision and mission to upscale the online food-ordering platfor...

IMPACT's 40 Under Forty Entrepreneurs: Building Business – Part II

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...

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