Bacardi pumps in £12mn to market its brand purpose

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression

OneAssist asks everyone to keep their appliances #RakhoSambhalKe

Brand goes the stand-up comedy route to launch India’s first comprehensive home appliance protection service ‘HomeServ’

Big Trunk Communications wins digital mandate for Discovery Kids

The mandate includes building brand awareness and strengthening the brand's digital presence by highlighting their existing and upcoming animated show...

Society Tea To Enter The Niche Herbal Tea Market Starting With One Flavour

Extremely conscious of quality, Karan Shah, Director at Society Tea, exclusively reveals plans for the new Herbal segment, going online, upcoming prod...

Diageo India announces changes to key leadership

Julie Bramham has been appointed as the new Chief Marketing Officer, while Sanjeev Churiwala, will take on the role of Chairman of Royal Challengers S...

Hyundai celebrates the spirit of 2018 FIFA World Cup with #SaveMyGame campaign

The campaign will be live from 14th June to 15th July 2018 where football fans can ‘Save Their Game’ by giving a missed call on a special Hyundai Foot...

MTV urges the youth, “Donate Karo. Phir Show Off Karo”

On World Blood Donor Day, MTV has created a quirky film to captivate youth’s attention citing reality through humour

Hakuhodo India invents Sound of NEXA Blue in a digital campaign for NEXA

The objective of this campaign was to highlight both innovation and invention through this signature shade in a way never-before-seen

Decathlon gets Admitad India on board for affiliate marketing avenues

Apart from taking care of the existing campaigns, Admitad also helps in scaling up the campaigns by sales month on month activities ensuring the targe...

Majority revenue for music rights will be from micro payments in future: Lloyd Mathias

Lloyd Mathias, former A-PAC marketing head of HP, presented an interesting talk on the rampant changes in the music industry

This IPL, Coca Cola becomes India's third most visible advertiser with 330 million views

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach...

"Badshah has become a brand," Badshah, musicpreneur & artiste

At the first edition of Music Inc., a high-powered event presented by MTV and curated by Loudest.in and exchange4media, popular musician Badshah opene...

FIFA World Cup Flashback: Airtel top player of 2010, Hero Motocorp highest scorer of 2014

As a curtain raiser to the FIFA World Cup 2018, exchange4media takes a look at the brands and advertisers that made maximum noise in the previous two...

Mathrubhumi kicks off its campaign for biodegradable flex boards

All vinyl flex material billboards used by Mathrubhumi for advertising will be removed and replaced by biodegradable government approved materials acr...

Snapdeal launches special store for Father's Day gifting

The store will have an easy access to a selection of over 10,000 products from about 50 types of gifts

Philips announces Virat Kohli as brand ambassador for male grooming range

Philips has brought a modern innovation to its consumers - the latest advanced range of Philips Trimmers BT 3000 Series.

Publicis Groupe goes to Cannes Lions 2018, after all: The Highlights

Despite last year's self-imposed ban to any awards show until July 1, 2018, here's how around 90 staffers, 400 campaigns and CEO Arthur Sadoun will be...

FIFA 2018: "Will utilise association with World Cup in Russia to the best extent possible"

Manohar Bhatt, Marketing Head, Kia Motors, on being the official automotive partner of FIFA World Cup 2018

Botworx.ai appoints Kartik Walia as Head- India Operations

With 16 years of experience, Walia will be responsible for the leadership of the Botworx.ai’s sales team, developing new business opportunities and cr...

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