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Youth Marketing Forum to demystify cult brands

26-April-2002
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Youth Marketing Forum to demystify cult brands

Amit Agnihotri

‘Cult’ brands are few and far between. These brands become religion and consumers, devotees. Harley, Beetles and more recently, Moulin Rouge. To demystify the phenomenon of ‘cult’ brands, MTV Brand Equity Youth Marketing Forum has put together some of the best brains in the business.

The panelist will include Baz Luhrmann, Filmmaker, Moulin Rouge and Romeo & Juliet on Movies as cults to Lee Lynch, Vice President, Carmichael Lynch on the Harley Davidson story to James Best, Chief Strategic Officer, DDB Needham Worldwide on the Volkswagen Beetle. The Forum will also feature Michael Wood, Vice President, Teenage Research Unlimited who presents the latest, most cutting edge research from the U.S. on teens and ‘Cult Brands’.

“Brand Equity continuously presents new trends emerging in the world of marketing, advertising, media and consumer research. This year's forum too is Brand Equity’s commitment at driving a better understanding of cult brands through world class speakers and some legendary international case studies,” said Vineet Jain, MD, Times Group.

Adds excited Alex Kuruvilla, MD, MTV India, "If you thought that last year's incredible line up of speakers was it… Wait till you experience the powerful throttle of Harley Davidson, the complete magic and madness of Moulin Rouge, the lovable self-effacing Beetle… The MTV & Brand Equity Youth Marketing Forum 2002 will reveal more 'cult' power than you can handle!"

The 5th Edition of MTV & Brand Equity Youth Marketing Forum is being held on Wednesday May 8th, 2002, at the Taj President, Mumbai, and is positioned as only conference of its kind in Asia. MTV India, as a youth marketing expert, continues to help youth marketers get into the youth psyche and learn from both Indian and international experts how best to connect with the youth.

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