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Yo! China wins injunction against Nestle on use of ‘Yo’ trademark

09-June-2008
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Yo! China wins injunction against Nestle on use of ‘Yo’ trademark

Moods Hospitality, which owns the Yo! China restaurants, has obtained an interim injunction from the Delhi High Court restraining Nestle India from using the name ‘Yo’ for its recently launched Maggi Cuppa Mania instant noodles ‘Masala Yo!’ and ‘Chilly Chow Yo!’. Nestle has been restrained from using the trademark ‘Yo’ in the packaging, advertising, marketing, etc.

The court decreed that “till further orders, the defendant, its officers, agents and representatives are refrained from manufacturing, selling and advertising its instant noodles by using the mark ‘YO!’ or any other mark deceptively similar to that of the plaintiff’s, either independently or in conjunction with any other logo, mark or letters”.

Ritu Kaul, Marketing Head, Yo! China, said, “When Maggi Instant Cuppa noodles ‘Masala Yo’ and ‘Chilli Chow Yo’ were launched recently, we noticed their advertisements carried our trademark ‘Yo’. So, we approached the High Court. Not only is Yo! a registered trademark with us, but we also have a number of products being sold under the Yo! brand name. One of our products, Yo! Box, sells cooked noodles. It’s a direct competition to our brand. The next hearing is in August.”

When contacted, the Nestle spokesperson declined to comment.

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