Top Story

e4m_logo.png

Home >> Marketing >> Article

Yatra.com appoints Mudit Shekhawat as Chief Marketing Officer

16-April-2018
Font Size   16
Yatra.com appoints Mudit Shekhawat as Chief Marketing Officer

Yatra.com, one of India’s leading online travel companies, has announced the appointment of Mudit Shekhawat as Chief Marketing Officer of the company.

He will be responsible for leading marketing activities, alliances and ancillary revenues across all Yatra.com business-lines and group entities. In addition to further strengthening Yatra's brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty.

Commenting on the new appointment Sharat Dhall, COO (B2C), Yatra.com said, “We are delighted to have Mudit come on board with us. As a veteran of the industry, he brings with him vast experience in digital and consumer marketing, which will spur additional growth for us and cement our position as India’s travel planner.”

Mudit comes with rich consumer marketing experience of more than 12 years in the consumer internet space, most recently with Ola, where he was head of marketing. In his earlier stints, he has worked with Myntra, Yahoo and HCL Technologies in various marketing leadership roles.

Speaking on his appointment, Mudit Shekhawat said, "I am excited to be a part of Yatra, one of the first big Indian Internet brands. It's a dynamic category and I look forward to the challenge of making the Yatra brand even larger, more loved and trusted amongst Indian travellers. “

Mudit is an alumnus of IIT Madras, from where he went on to do a Masters in Engineering from Pennsylvania State University before finally finding his calling in marketing, and rounding it up with an MBA from ISB Hyderabad.

Tags Yatra.com Marketing Mudit Shekhawat

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds